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1 Unless otherwise noted, all data reported is publisher’s own data. AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com REPORT For Quarterly Period of January-March 2018 TOTAL AUDIENCE PROFILE Audience Profile for Quarterly Period: January - March 2018 Frequency Qualified Distribution Asphalt Contractor Print Version (BPA audited) - November 2017 Issue 10 10,007 E-Newsletters Road Building Update Monthly 15,859 Email Marketing Email Marketing 17,535 Social Media Facebook Likes 14,838 Twitter Followers 5,722 PROFILE OF MARKET SERVED Asphalt Contractor reaches asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants. Asphalt Contractor is the only industry source providing cutting-edge information on the entire life cycle of asphalt pavements − from production to paving to preservation − in every issue. Known for reporting on the latest trends and critical issues facing the industry for over 25 years, Asphalt Contractor offers how-to articles designed to improve the reader’s bottom line and competitiveness. Published by AC Business Media. Asphalt Contractor is an excellent source of buyers for road construction equipment, tools, materials and supplies. WEBSITE METRICS ForConstructionPros.com Sessions Users Pageviews Average Session Duration January 2018 274,836 222,838 608,662 0:02:58 February 2018 241,004 194,102 541,544 0:02:50 March 2018 289,104 228,538 634,151 0:02:37 Average 268,315 215,159 594,786 0:02:48 Source: Google Analytics Sessions: Total number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages view on the site. Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration. WHICH IN-PLACE RECYCLING METHOD IS BEST FOR YOUR APPLICATION? | 52 How to Choose an ASPHALT PLANT | 20 January 2018 | 36 www.ForConstructionPros.com/Asphalt + IOT Basics for Construction | 14 COMPREHENSIVE GUIDE TO ASPHALT PAVER MAINTENANCE COMPLYING WITH OSHA’S SILICA DUST RULE IN THE ASPHALT INDUSTRY | 76 World of Asphalt: WELCOME TO HOUSTON! | 10 MARCH/APRIL2018 www.ForConstructionPros.com/Asphalt + AC TANK INSPECTION PROTOCOL NOW IN EFFECT | 30 VARIABLE DEPTH PAVING SAVES BOTH TIME & MONEY| 22 February 2018 www.ForConstructionPros.com/Asphalt IMPROVE WORK ZONE SAFETY WITH PROPER TRAFFIC CONTROL PLANS | 44 HOW WILL AUTONOMOUS VEHICLES Impact How We Build Roads? | 22 INFRARED PAVEMENT REPAIR Industry Heating Up | 64 WOA World of Asphalt Preview! | 10
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Page 1: For Quarterly Period of January-March 2018creative.acbusinessmedia.com.s3.amazonaws.com/Marketing/2018/... · 1 Unless otherwise noted, all data reported is publishers own data. AC

1Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORTFor Quarterly Period of January-March 2018

TOTAL AUDIENCE PROFILE

Audience Profile for Quarterly Period: January - March 2018 Frequency

Qualified Distribution

Asphalt Contractor Print Version (BPA audited) - November 2017 Issue 10 10,007

E-Newsletters Road Building Update Monthly 15,859

Email Marketing Email Marketing 17,535

Social Media Facebook Likes 14,838

Twitter Followers 5,722

PROFILE OF MARKET SERVEDAsphalt Contractor reaches asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants.

Asphalt Contractor is the only industry source providing cutting-edge information on the entire life cycle of asphalt pavements − from production to paving to preservation − in every issue. Known for reporting on the latest trends and critical issues facing the industry for over 25 years, Asphalt Contractor offers how-to articles designed to improve the reader’s bottom line and competitiveness. Published by AC Business Media.

Asphalt Contractor is an excellent source of buyers for road construction equipment, tools, materials and supplies.

WEBSITE METRICSForConstructionPros.com

Sessions Users Pageviews

Average Session

Duration

January 2018 274,836 222,838 608,662 0:02:58

February 2018 241,004 194,102 541,544 0:02:50

March 2018 289,104 228,538 634,151 0:02:37

Average 268,315 215,159 594,786 0:02:48

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages view on the site.Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.

WHICH IN-PLACE RECYCLING METHOD IS BEST FOR YOUR APPLICATION? | 52

How to Choose an

ASPHALT PLANT | 20

January 2018

| 36

www.ForConstructionPros.com/Asphalt

+ IOT Basics for Construction | 14

COMPREHENSIVE GUIDE

TO ASPHALT PAVER MAINTENANCE

COMPLYING WITH OSHA’S SILICA DUST RULE IN THE ASPHALT INDUSTRY | 76

World of Asphalt:

WELCOME TO HOUSTON! | 10

MARCH/APRIL 2018

www.ForConstructionPros.com/Asphalt

+ AC TANK INSPECTION PROTOCOL NOW IN EFFECT | 30

VARIABLE DEPTH PAVING

SAVES BOTH TIME & MONEY | 22

February 2018

www.ForConstructionPros.com/Asphalt

IMPROVE WORK ZONE SAFETY

WITH PROPER TRAFFIC CONTROL PLANS | 44

HOW WILL AUTONOMOUS

VEHICLES Impact How We Build Roads? | 22

INFRARED PAVEMENT

REPAIR Industry Heating Up | 64

WOA World of Asphalt

Preview! | 10

Page 2: For Quarterly Period of January-March 2018creative.acbusinessmedia.com.s3.amazonaws.com/Marketing/2018/... · 1 Unless otherwise noted, all data reported is publishers own data. AC

2Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor

PRINT AUDIENCE BY TITLEAsphalt Contractor November 2017 Issue CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate Management

(Note 1)Supervisory

Management (Note 2)

Operations Management

(Note 3)Other Management

(Note 4)

Both Asphalt Producer & Asphalt Contractor 1,310 13.1% 765 334 104 107

Asphalt Producer 522 5.2% 256 166 43 57

Asphalt Contractor 4,179 41.8% 3,547 376 169 87

Government Public Works Specifier with Road Jurisdiction 3,014 30.1% 625 1,318 440 631

Dealer of Asphalt Products or Equipment 484 4.8% 328 85 40 31

Manufacturer of Asphalt Products or Equipment 414 4.1% 242 121 28 23

Liquid Asphalt Supplier 84 0.7% 53 18 7 6

Total Qualified Circulation 10,007 100.0% 5,816 2,418 831 942

Percent 100.0% 58.1% 24.2% 8.3% 9.4%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnelSource: December 2017 BPA Brand Report

E-NEWSLETTER DISTRIBUTIONRoad Building Update E-Newsletter CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate

ManagementSupervisory

ManagementOperations

ManagementOther

ManagementOther Titled &

Non-Titled Copies

Asphalt Producer 399 2.5% 178 140 25 33 23

Asphalt Contractor 4,745 29.9% 3722 718 146 84 75

Both Asphalt Producer & Contractor 1,337 8.4% 616 471 96 117 37

Asphalt Pavement Maintenance Contractor 266 1.7% 186 37 5 3 35

City/Municipal Public Works 1,184 7.5% 243 480 200 187 74

County/State Public Works 832 5.2% 159 416 117 116 24

Federal Public Works 80 0.5% 30 36 8 4 2

Liquid Asphalt Supplier 70 0.4% 34 19 9 6 2

Dealer Of Asphalt Products/Equipment 533 3.4% 307 146 38 23 19

Manufacturer Of Asphalt Products/Equipment 463 2.9% 202 184 26 22 29

Subtotal 9,909 62.5% 5,677 2,647 670 595 320

Others Allied to the Field 5,950 37.5% 75 26 5 10 5,834

Total Circulation 15,859 100.0% 5,752 2,673 675 605 17,535

Percent 100.0% 36.3% 16.9% 4.3% 3.8% 110.6%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel

Page 3: For Quarterly Period of January-March 2018creative.acbusinessmedia.com.s3.amazonaws.com/Marketing/2018/... · 1 Unless otherwise noted, all data reported is publishers own data. AC

3Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Asphalt Contractor.

Amy Schwandt, Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media, Inc. All rights reserved.

EMAIL MARKETINGASPHALT CONTRACTOR EMAIL MARKETING CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate

ManagementSupervisory

ManagementOperations

ManagementOther

Management

Other Titled & Non-Titled

Copies

Asphalt Producer 506 2.9% 241 178 31 38 18

Asphalt Contractor 6,233 35.5% 4932 941 194 103 63

Both Asphalt Producer & Contractor 1,620 9.2% 757 578 116 144 25

Asphalt Pavement Maintenance Contractor 274 1.6% 184 39 5 6 40

City/Municipal Public Works 1,443 8.2% 312 618 224 227 62

County/State Public Works 1,092 6.2% 230 534 141 161 26

Federal Public Works 104 0.6% 36 45 11 8 4

Liquid Asphalt Supplier 85 0.5% 42 25 11 6 1

Dealer Of Asphalt Products/Equipment 587 3.3% 334 173 38 26 16

Manufacturer Of Asphalt Products/Equipment 490 2.8% 228 179 36 22 25

Subtotal 12,434 70.9% 7,296 3,310 807 741 280

Others Allied to the Field 5,101 29.1% 64 29 3 9 4,996

Total Circulation 17,535 100.0% 7,360 3,339 810 750 5,276

Percent 100.0% 42.0% 19.0% 4.6% 4.3% 30.1%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel

WHICH IN-PLACE RECYCLING METHOD IS BEST FOR YOUR APPLICATION? | 52

How to Choose an

ASPHALT PLANT | 20

January 2018

| 36

www.ForConstructionPros.com/Asphalt

+ IOT Basics for Construction | 14

COMPREHENSIVE GUIDE

TO ASPHALT PAVER MAINTENANCE

COMPLYING WITH OSHA’S SILICA DUST RULE IN THE ASPHALT INDUSTRY | 76

World of Asphalt:

WELCOME TO HOUSTON! | 10

MARCH/APRIL 2018

www.ForConstructionPros.com/Asphalt

+ AC TANK INSPECTION PROTOCOL NOW IN EFFECT | 30

VARIABLE DEPTH PAVING

SAVES BOTH TIME & MONEY | 22

February 2018

www.ForConstructionPros.com/Asphalt

IMPROVE WORK ZONE SAFETY

WITH PROPER TRAFFIC CONTROL PLANS | 44

HOW WILL AUTONOMOUS

VEHICLES Impact How We Build Roads? | 22

INFRARED PAVEMENT

REPAIR Industry Heating Up | 64

WOA World of Asphalt

Preview! | 10


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