1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
REPORTFor Quarterly Period of January-March 2018
TOTAL AUDIENCE PROFILE
Audience Profile for Quarterly Period: January - March 2018 Frequency
Qualified Distribution
Asphalt Contractor Print Version (BPA audited) - November 2017 Issue 10 10,007
E-Newsletters Road Building Update Monthly 15,859
Email Marketing Email Marketing 17,535
Social Media Facebook Likes 14,838
Twitter Followers 5,722
PROFILE OF MARKET SERVEDAsphalt Contractor reaches asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants.
Asphalt Contractor is the only industry source providing cutting-edge information on the entire life cycle of asphalt pavements − from production to paving to preservation − in every issue. Known for reporting on the latest trends and critical issues facing the industry for over 25 years, Asphalt Contractor offers how-to articles designed to improve the reader’s bottom line and competitiveness. Published by AC Business Media.
Asphalt Contractor is an excellent source of buyers for road construction equipment, tools, materials and supplies.
WEBSITE METRICSForConstructionPros.com
Sessions Users Pageviews
Average Session
Duration
January 2018 274,836 222,838 608,662 0:02:58
February 2018 241,004 194,102 541,544 0:02:50
March 2018 289,104 228,538 634,151 0:02:37
Average 268,315 215,159 594,786 0:02:48
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages view on the site.Average Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.
WHICH IN-PLACE RECYCLING METHOD IS BEST FOR YOUR APPLICATION? | 52
How to Choose an
ASPHALT PLANT | 20
January 2018
| 36
www.ForConstructionPros.com/Asphalt
+ IOT Basics for Construction | 14
COMPREHENSIVE GUIDE
TO ASPHALT PAVER MAINTENANCE
COMPLYING WITH OSHA’S SILICA DUST RULE IN THE ASPHALT INDUSTRY | 76
World of Asphalt:
WELCOME TO HOUSTON! | 10
MARCH/APRIL 2018
www.ForConstructionPros.com/Asphalt
+ AC TANK INSPECTION PROTOCOL NOW IN EFFECT | 30
VARIABLE DEPTH PAVING
SAVES BOTH TIME & MONEY | 22
February 2018
www.ForConstructionPros.com/Asphalt
IMPROVE WORK ZONE SAFETY
WITH PROPER TRAFFIC CONTROL PLANS | 44
HOW WILL AUTONOMOUS
VEHICLES Impact How We Build Roads? | 22
INFRARED PAVEMENT
REPAIR Industry Heating Up | 64
WOA World of Asphalt
Preview! | 10
2Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor
PRINT AUDIENCE BY TITLEAsphalt Contractor November 2017 Issue CLASSIFICATION BY TITLE
BUSINESS AND INDUSTRY Total % of TotalCorporate Management
(Note 1)Supervisory
Management (Note 2)
Operations Management
(Note 3)Other Management
(Note 4)
Both Asphalt Producer & Asphalt Contractor 1,310 13.1% 765 334 104 107
Asphalt Producer 522 5.2% 256 166 43 57
Asphalt Contractor 4,179 41.8% 3,547 376 169 87
Government Public Works Specifier with Road Jurisdiction 3,014 30.1% 625 1,318 440 631
Dealer of Asphalt Products or Equipment 484 4.8% 328 85 40 31
Manufacturer of Asphalt Products or Equipment 414 4.1% 242 121 28 23
Liquid Asphalt Supplier 84 0.7% 53 18 7 6
Total Qualified Circulation 10,007 100.0% 5,816 2,418 831 942
Percent 100.0% 58.1% 24.2% 8.3% 9.4%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnelSource: December 2017 BPA Brand Report
E-NEWSLETTER DISTRIBUTIONRoad Building Update E-Newsletter CLASSIFICATION BY TITLE
BUSINESS AND INDUSTRY Total % of TotalCorporate
ManagementSupervisory
ManagementOperations
ManagementOther
ManagementOther Titled &
Non-Titled Copies
Asphalt Producer 399 2.5% 178 140 25 33 23
Asphalt Contractor 4,745 29.9% 3722 718 146 84 75
Both Asphalt Producer & Contractor 1,337 8.4% 616 471 96 117 37
Asphalt Pavement Maintenance Contractor 266 1.7% 186 37 5 3 35
City/Municipal Public Works 1,184 7.5% 243 480 200 187 74
County/State Public Works 832 5.2% 159 416 117 116 24
Federal Public Works 80 0.5% 30 36 8 4 2
Liquid Asphalt Supplier 70 0.4% 34 19 9 6 2
Dealer Of Asphalt Products/Equipment 533 3.4% 307 146 38 23 19
Manufacturer Of Asphalt Products/Equipment 463 2.9% 202 184 26 22 29
Subtotal 9,909 62.5% 5,677 2,647 670 595 320
Others Allied to the Field 5,950 37.5% 75 26 5 10 5,834
Total Circulation 15,859 100.0% 5,752 2,673 675 605 17,535
Percent 100.0% 36.3% 16.9% 4.3% 3.8% 110.6%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel
3Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Asphalt Contractor
The data reflected within this report is provided in good faith as an accurate representation of the audience served for Asphalt Contractor.
Amy Schwandt, Publisher
Total Audience Profile report provided by
AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2018 ©AC Business Media, Inc. All rights reserved.
EMAIL MARKETINGASPHALT CONTRACTOR EMAIL MARKETING CLASSIFICATION BY TITLE
BUSINESS AND INDUSTRY Total % of TotalCorporate
ManagementSupervisory
ManagementOperations
ManagementOther
Management
Other Titled & Non-Titled
Copies
Asphalt Producer 506 2.9% 241 178 31 38 18
Asphalt Contractor 6,233 35.5% 4932 941 194 103 63
Both Asphalt Producer & Contractor 1,620 9.2% 757 578 116 144 25
Asphalt Pavement Maintenance Contractor 274 1.6% 184 39 5 6 40
City/Municipal Public Works 1,443 8.2% 312 618 224 227 62
County/State Public Works 1,092 6.2% 230 534 141 161 26
Federal Public Works 104 0.6% 36 45 11 8 4
Liquid Asphalt Supplier 85 0.5% 42 25 11 6 1
Dealer Of Asphalt Products/Equipment 587 3.3% 334 173 38 26 16
Manufacturer Of Asphalt Products/Equipment 490 2.8% 228 179 36 22 25
Subtotal 12,434 70.9% 7,296 3,310 807 741 280
Others Allied to the Field 5,101 29.1% 64 29 3 9 4,996
Total Circulation 17,535 100.0% 7,360 3,339 810 750 5,276
Percent 100.0% 42.0% 19.0% 4.6% 4.3% 30.1%
Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director and related personnelNote 2: Supervisory Management includes: Plant Manager/Operator, Project Supervisor/Engineer, Supervisor, Manager, Estimator and related personnelNote 3: Operations Management includes: Fleet/Equipment Manager and related personnelNote 4: Other Management includes: Road Commissioner, Superintendant, DOT Specifier, QC/QA Lab Manager and related personnel
WHICH IN-PLACE RECYCLING METHOD IS BEST FOR YOUR APPLICATION? | 52
How to Choose an
ASPHALT PLANT | 20
January 2018
| 36
www.ForConstructionPros.com/Asphalt
+ IOT Basics for Construction | 14
COMPREHENSIVE GUIDE
TO ASPHALT PAVER MAINTENANCE
COMPLYING WITH OSHA’S SILICA DUST RULE IN THE ASPHALT INDUSTRY | 76
World of Asphalt:
WELCOME TO HOUSTON! | 10
MARCH/APRIL 2018
www.ForConstructionPros.com/Asphalt
+ AC TANK INSPECTION PROTOCOL NOW IN EFFECT | 30
VARIABLE DEPTH PAVING
SAVES BOTH TIME & MONEY | 22
February 2018
www.ForConstructionPros.com/Asphalt
IMPROVE WORK ZONE SAFETY
WITH PROPER TRAFFIC CONTROL PLANS | 44
HOW WILL AUTONOMOUS
VEHICLES Impact How We Build Roads? | 22
INFRARED PAVEMENT
REPAIR Industry Heating Up | 64
WOA World of Asphalt
Preview! | 10