PLLP Solutions

Lacdao, Lorybelle B.Limjoco, Marianne Melissa J.

Pascua, Maria Angelica B.Pili, Pauline Daisley G.

IT gets better.

Company Background

Why IT Consultancy

Logo

Services

Location

Mission

Vision

Values

Major Competitors

Key trends

PESTEL

Porter’s Analysis

Value Proposition

Business Model Canvas

Financials

Marketing Positioning

Market Strategy

INTRODUCTION M-V-V

EXTERNAL ANALYSIS

INTERNAL ANALYSIS

3i

Marketing 3.0

Organizational chart

SWOT Analysis

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WHO WE AREPLLP Solutions is a Filipino professional service firm that provides information technology (IT) consulting, business process outsourcing (BPO) and business solutions. PLLP has 20 highly competent employees working for the company’s goal, which is to build a trustworthy connection with our clients with high quality service. Through our values, our company aims to make a difference.

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WHY IT CONSULTANCY?

IT firm can look at the big picture and suggest what investments might make sense

Consulting firms also have a surprising cost benefit.

Outsourcing IT is inevitable.

IT firms can work with companies a variety of ways

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LOGOThe P and S came from the first and last letter of the words “PLLP” and “Solutions”. The green stands for growth, and lined with gray representing technological networks. The hand image is a cursor that stands for what type of consultancy firm PLLP is, information technology.

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SERV

ICES

SAP Solution

s• Provides

consulting services

• Empowered with up-to-date tools, and methodologies to deliver innovative solutions.

Systems Integration• Valuing

investments• Integration

testing• Analyze, design,

develop and implement resolution

BPO• Outsource

people who would qualify for the job.

• Provides cheaper labor with chosen professionals

Cloud Marketing• R&D of cloud

adoption methodologies

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LOCATIONPLLP Solutions is in a 800 sq. m. area floor in a building in Ortigas Center District along Pearl Drive.

The location is accessible in almost all business districts in NCR.

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• PLLP aims to do business with SMEs situated in the National Capital Region and CALABARZON.

• 1% share in the market

TARGET MARKET

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MISSION

Being well-committed and competent, the firm shall be able to build a trustworthy connection with its clients, and deliver a high quality of service to every SME that seeks help in improving their business process.

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As PLLP moves forward, we strive to be the most reliable IT consultancy firm of choice that provides the most beneficial services to our future and valued clients.

VISION

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VALUES

Professionalism

• Exemplifying integrity, transparency, and fairness.

Leadership

• Carrying a sense of mission, motivating, learning and inspiring new ways of thinking

Liaise

• Building connection with full cooperation

Passion

• Driven to be the best

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To SMEs in NCR and CALABARZON who seek help in improving their business process, business objectives, and IT systems, PLLP aims to offer outstanding services in SAP, Systems Integration, BPO and Cloud Marketing by providing the most advanced computer programs and operations.

Value Proposition

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Key Partners

For Services:SAP solutionsSAAS provider: cloud marketingSystem analystsIT experts (outsourced programmers and technicians)

Software suppliers

Operating systems: Microsoft Linux

Hardware supplier: Toshiba

• Key Activities•.

Communicate to all potential clients through our website and advertisements.

Deliver the high quality service that suits to the clients’ needs and objectives.

Inform and update our valued clients about the latest and newest systems for more effective controls.

Value Proposition

Deliver a beneficial and a high quality service to our future and valued clients to help them meet their business objectives and improve their IT systems.

To SMEs in NCR and CALABARZON that seeks help in improving their business process by providing services such as SAP Solutions, Systems Integration, BPO and Cloud Marketing

Customer Relationships

Dedicated personal assistance

Long business relationship

Clients’ awareness of our activities through our website.

Build a trustworthy connection to have strong and long relationship with its clients.

Customer Segment

Niche market

-targeting SMEs in NCR and Calabarzon area who seeks help in streamlining their business and improving their IT systems.

Cost Structure

• Rent expense for office space (33%)•Hardware, software and material cost (42%)

•Utilities and advertising (11.3%)•Salaries expense (7.7%)•Recruitment and training expense (4.9%)•Other costs (.7%)

Revenue Streams

•PROFESSIONAL FEES•SAP Solutions (20%)•System Integration and Consulting (40%)

•Business process outsourcing (25%)•Cloud Marketing (15%)

Key Resources

SAP experts, SAAS provider, System analysts, IT programmers, System designersPhysical assets (current and non-current including computers)

Distribution Channels

OnlinePhoneMain office,Key partnersSeminarsMagazinesPress release and Media interviews

ORGANIZATIONAL CHARTPresident/CEO

Administrative affairs

Human Resource Marketing Asset

Management

Technology

Project Manager 1

Quality Assurance

Systems designer

Project Manager 2

Quality Assurance

Systems designer

Project Manager 3

Quality Assurance

Systems designer

Project scheduler

Finance

Bookkeeping Internal Audit Payroll

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Project manager must also know the basic process of what systems

designer does, in case clients ask.

Systems designer should also be a certified SAP expert.

WHAT WE DO

ConsultancyRevision

System Development

System documentation

Implementation Monitoring Feedback

Testing

Scope of project

Design of project and

costing

Presentation

COM

PETITORS

• Their business core is the provision of:• SAP Enterprise Professional Services• SAP Software and Solutions

Fujitsu Enterprise Solutions

• It is a worldwide information technology company.• They provide a portfolio of IT services, software, and technology that solves critical problems for clients.

Unisys

•provide end to end IT and business services• IT solutions and outsourcing services

CGI (Logica)

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BCG Matrix

KEY TREND

S

• 46% plans to increase IT budget to finance and implement new projects.

• 39% percent claimed they allotted an average of 5% to 10% of their revenue to IT

• 21% said more than 10% has been allocated to their IT budgets.

• 5% said their IT budgets will be slashed or, at best, keep IT spending tight this year to manage their bottom line.

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KEY TREND

S

• security project• storage, data networking, disaster

recovery/business continuity• managed network services, application/

systems integration• deployment and development of new

software application, replacement of aging hardware

• network convergence.

top IT budget priorities

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IND

USTRY TREN

DS

• Information Technology (IT) has been one of the fastest-growing segments of consulting.

1

• A concern over potential software problems leads to massive consulting projects.

2

• IT consultancy created marketing partnerships

3

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IND

USTRY TREN

DS

• Many companies have successfully blended consulting and outsourcing into their offerings.

4

• Today’s largest IT consulting firms often provide outsourced IT services of many types

5

• Evolution of some OEMs into ODMs (original design manufacturers)

6

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•In-depth knowledge on IT Consulting•Having plenty of time to attend to the needs of our clients•End to end IT solutions•Value-driven approach•affordable but high quality service attracts clients•Access to updated software programs•Strict hiring of consultants from the best outsourcing companies

•Our competitors may be slow to adopt new technologies•Use the social media to create a trademark and gain new clients•Expand business nationwide•Strong connections with our key partners

•Small player in the market•Inferior reputation•Challenge in attracting and keeping client relation•Small customer base•Limited human resources

•Huge consulting firms offering the same service•Competitors who already have access to social media advertisement•Client piracy•Competitors with lower cost structure

SWOT ANALYSIS

STRE

NG

THS

OPP

ORT

UN

ITIE

SW

EAKNESSES

THREATS

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Strengths (S)

• In-depth knowledge on IT Consulting• SAP Experts• Having plenty of time to attend to the needs of our clients• End to end IT solutions• Cost-driven approach• Affordable but high quality service attracts clients• Access to updated software programs• Strict hiring of consultants from the best outsourcing companies

SO Strategies

• Use key partners to create new endorsements and advertisements

• International market penetration

• Keep long term relationship with key partners

•Hiring consultants from best outsourcing companies to provide high quality but affordable price to gain new clients

Weaknesses (W)

• Small player in the market

• Inferior reputation

• Challenge in attracting and keeping client relation

• Small customer base

• Limited human resources

WO Strategies

•Increase international market to eliminate the weakness in being a small player in the market

•Paying employees the salaries they deserve

•Increased on advertising can reach and attract new clients

WT Strategies

•Expand the market internationally and adapt in the global culture and customs of the country

•Pay the employees well to avoid certain legal proceedings. If employees are happy, then customer satisfaction might as well increase

• Diversify service and innovate new ideas to attract and keep client relation

External Factors

Internal Factors

ST Strategies

• Providing SMEs with affordable but high quality service

• Expand PLLLP nationwide

• Key partners will help in the high competition of huge consulting firms

• More responsive time to attend the needs of our clients

Opportunities (O)

• Our competitors may be slow to adopt new technologies

• Use the social media to create a trademark and gain new clients

• Expand business nationwide

• Strong connections with our key partners

Threats (T)

• Huge consulting firms offering the same service

• Competitors who already have access to social media advertisement

• Client piracy

• Competitors with lower cost structure

MARKET PO

SITION

ING

Pricing and Quality

• PLLP offers a wide-range set of prices for the clients. The set is based on the project cost itself and additional charges - penalty.

Product/services

• SAP solutions, system integration and consulting, business process outsourcing, cloud marketing

Distribution/services

• SMEs in NCR and Calabarzon

• Mobile Campaign Management, phone, online and main office

Promotion

• Online and printed ads, talks and offers.

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MARKET STRATEG

Y

• Create a good lasting impression to current clients and giving them promotional services and entice new clients to become our partners.

OBJECTIVE

• Offer to new localities• Increase of inquiries and revenue•

CAMPAIGN FOCUS AND SUCCESS

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PESTEL (Political)

• No income tax on general professional partnership in the Philippines

Income Tax

• After 3 or 4 years of operating, we will expand our business and establish branches in other countries, we will be subject to:

• International Trade Agreements and Regulation• Different rules and regulations in different

countries• Example: India and China have partial

regulations. Government intervention takes place

Regulations in other countries

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• As our PPE (hardware and software) increases, cost of production also increases

Cost of hardware and software

• Strong demand for consulting services

Demand

• 60% of our capital comes from bank loan

Interest rates

Economic downturn risk

• Due to cost advantage

Economic attractiveness

PESTEL (Economical)

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• Inflation rate affects the electricity expense• As inflation rate increases, so as electricity

PESTEL (Economical)

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• Clients always want the best for their companies

Excellent quality for lower cost

• Because SMEs have lower capital, they look for lower cost

SMEs

• Philippines is the 3rd largest English speaking country in the world. English language is the most accepted form of communication in the business world

English language

PESTEL (Sociocultural)

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• Increased spending on advertising can reach new customers

Advertising cost

• Monitor consumer responses therefore, looking at new initiatives to meet consumer needs

Consumer responses

• Help us be updated to new software applications

Alliance with different software providers

PESTEL (Technology)

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PESTEL (Environment)

Use efficient processes and equipments

Reduce carbon footprints and energy utilization

Cut down greenhouse gases and pollution

• Fujitsu Enterprise Solutions,• Unysis• CGI(Logica)

Rivalry against major competitors

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• We are partners with software providers

Anti-piracy laws

• Minimum wage – Php 456.00 effective on November 2012

• Maximum hours a week employees can work• Health and safety regulations

Rules and regulations regarding employment

PESTEL (Legal)

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5 FORCES AN

ALYSIS

Rivalry among existing firms•Competitors offer same services

•IT companies expand by establishing their own consulting firms

•Competitors known for their excellence and quality service

Threat of Potential entrants•High number of potential entrants due to rapid growth of IT consultancy industry

Bargaining power of buyers• Clients have

other firms to choose from.

• Quality and trust – gain client.

Bargaining power of suppliers• A lot of

computer and system manufacturer can offer hardware and software of high quality.

Threat of substitute products• This kind of

service would be necessary to apply on a particular enterprise for seeing no substitutes available.

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SAP SolutionsSystems integrationBPOCloud marketing

• To SMEs in NCR and CALABARZON that seeks help in improving their business process to meet the business objectives and to overcome problems

• Those who need to improve their IT systems

• High –quality and exceptional service

• Offer IT solutions in SMEs

• Responsiveness, flexibility and decisiveness

POSITIONING DIFFERENTIATION

SERVICES

BRAND INTEGRITY

BRAND IMAGE

BRAND IDENTITY

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MISSIONBeing well-committed and competent, the firm shall be able to build a trustworthy connection with its clients, and deliver a high quality of service to every SME that seeks help in improving their business process.

VISIONAs PLLP moves forward, we strive to be the most reliable IT consultancy firm of choice that provides the most beneficial services to our future and valued clients

VALUES• Professionalism•Leadership•Liaise•Passion

MIND HEART SPIRIT

IndividualCompany

Deliver SATISFACTION

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SAP Solutions

Systems Integrati

on

BPO

Cloud Marketin

g

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Deliver qualityservice to helpclients solve their IT problems

Realize ASPIRATION

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Practice COMPASSION

Reduce carbon footprints and energy utilization and efficient processes and equipments

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I T w i l lc h a n g e t h e c o m m u n I T y

ProfitAbility

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ReturnAbility

Increase in revenue resulting from gain of clients

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Satisfaction

MotivationEffectiveness

Employee Engagement

SustainAbility

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Broaden PLLP’s service offerings

Better brand awarenessInvestment in

properties that will improve productivity

Sustainability Strategy

Be BETTER

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The PLLP Difference

Innovation

Talent Management

Full Service Capability

High quality and delivery

certainty

Differentiation

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Make a DIFFERENCE

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green IT

IT will

Cost of Projectfor 3 months: 3 times a week with 5 hrs a day 180000

225000

46500

45000

496500

for 2 months: 3 times a week with 6 hrs a day 216000

270000

486000

(Project manager 1000 per hour)

(System Designer1250 per hour)

(Pay per month, above minimum 15k to 16k = quality assurance employee)

(outsourced technicians and programmers, 2 employees)

(Project manager, 1000 per hour)

(System Designer,1250 per hour)

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Gantt Chart for ProjectsJan. Feb. Mar Apr May Jun Jul Aug Sep Oct Nov Dec

PROJECT 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

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Gross Profit for 1st Year SALES (50% mark up) COST OF SALES GROSS PROFIT

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

2-month 729,000.00 486,000.00 243,000.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

2-month 729,000.00 486,000.00 243,000.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

3-month 744,750.00 496,500.00 248,250.00

2-month 729,000.00 486,000.00 243,000.00

2-month 729,000.00 486,000.00 243,000.00

3-month 744,750.00 496,500.00 248,250.00

TOTAL 12,597,750.00 8,398,500.00 4,199,250.00

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Pre-Operating Expenses

Assumption

Rent

Assumption: 6 months deposit, 1 month advance

Annual rent 900,000.00

Monthly 75,000.00 525,000.00

Prepaid Insurance 60,000.00

Property, Plant and Equipment

Machines and Equipment 785,644.00

Furnitures and Fix. 274,490.00

Leasehold imp. 220,800.00

Vehicle 166,000.00

Intangible Asset 1,020,790.00 2,467,724.00

Salaries and benefits 256,878.83

Government fees 28,099.64

Audit Fee 15,000.00

Utilities expense

Annual 254,030.00

Monthly 21,169.17 21,169.17

Advertising exp

Annual 300,000.00

monthly 25,000.00 25,000.00

Miscellaneous 15,000.00

TOTAL PRE-OPERATING EXPENSE 3,413,871.64

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2016 2015 2014Current assets: Cash and cash equivalents 204.68% 120.65% 100.00%Accounts receivable, net 126.28% 57.36% 100.00%Office Supplies 123.04% 83.20% 100.00%Prepaid expenses 113.33% 100.00% 100.00%Total current assets 162.86% 92.05% 100.00%

Property and equipment, net of accumulated depreciation and amortization 141.38% 107.82% 100.00%Intangible Assets 147.81% 116.67% 100.00%Total assets 149.24% 106.42% 100.00%Current liabilities: Accounts payable 68.95% 93.72% 100.00%Total current liabilities 68.95% 93.72% 100.00%Bank loan 49.00% 70.00% 100.00%Total long term liabilities 49.00% 70.00% 100.00%Total Liabilities 55.46% 77.68% 100.00%Equity: Lacdao, Capital 82.42% 88.28% 100.00%Limjoco, Capital 82.42% 88.28% 100.00%Pascua, Capital 82.42% 88.28% 100.00%Pili, Capital 82.42% 88.28% 100.00%Retained Earnings 723.85% 271.84% 100.00%

Total equity 197.98% 121.35% 100.00%Total liabilities and equity 149.24% 106.42% 100.00%

Index Base AnalysisH

oriz

on

tal A

naly

sis

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Common Size AnalysisCurrent assets:Cash and cash equivalents 841,543 17.82%Accounts receivable, net 444,900 9.42%Office Supplies 18,456 0.39%Prepaid expenses 85,000 1.80%Total current assets 1,389,899 29.43%PPE net of depreciation 1,823,478 38.62%Intangible Assets 1,508,799.00 31.95%Total assets 4,722,176 100.00%Current liabilities:Accounts payable 241,663 5.12%Total current liabilities 241,663 5.12%

Bank loan 358,457 7.59%Total long term liabilities 358,457 7.59%

Total Liabilities 600,120 12.71%

Equity:Lacdao, Capital 351,734 7.45%Limjoco, Capital 351,734 7.45%Pascua, Capital 351,734 7.45%Pili, Capital 351,734 7.45%Retained Earnings 2,715,121 57.50%Total equity 4,122,057 87.29%Total liabilities and equity 4,722,176 100.00%

Horiz

on

tal A

naly

sis

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2014 2015 2016

Sales

IT Solutions 100.00% 110.00% 119.90%

System Integration and Consulting 100.00% 114.00% 123.12%

Business process outsourcing 100.00% 110.00% 132.00%

Cloud Marketing 100.00% 110.00% 118.80%

Net sales 100.00% 111.60% 124.05%

Cost of sales and related occupancy costs 100.00% 111.00% 116.55%

Operating expenses 100.00% 107.00% 109.14%

Depreciation and amortization 100.00% 100.00% 100.00%

General and administrative expenses 100.00% 115.00% 115.00%

Operating income 100.00% 155.22% 386.21%

Interest expense 100.00% 70.00% 49.00%

Net income 100.00% 171.84% 451.98%

Index Base Analysis V

ertic

al A

naly

sis

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Sales

IT Solutions 2,519,550.00 20.000%

System Integration and Consulting 5,039,100.00 40.000%

Business process outsourcing 3,149,437.50 25.000%

Cloud Marketing 1,889,662.50 15.000%

Net sales 12,597,750.00 100.000%

Cost of sales and related occupancy costs 8,398,500.00 66.667%

Operating expenses 3,113,871.64 24.718%

Depreciation and amortization 157,128.80 1.247%

General and administrative expenses 480,000.00 3.810%

Operating income 448,249.56 3.558%

Interest expense 73,154.39 0.581%

Net income 375,095.17 2.977%

Common Size Analysis

Vertic

al A

naly

sis

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Liquidity Analysis

Current Ratio Quick Ratio0

1

2

3

4

5

6

7

201420152016

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Liquidity Analysis

Receivable Turnover Payable Turnover Days Working Capital0

5

10

15

20

25

30

201420152016

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LT Solvency Analysis

Debt to Asset Debt to Equity

Capitalization Lt debt to equity

Gearing0

20

40

60

80

100

120

140

201420152016

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Profitability Analysis

Gross

Profit

Operating P

rofit

Net Pro

fit

Expense

s to sa

les

Return

on capita

l employe

d

Return

on total

asse

ts

Return

on equity0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

201420152016

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Operating Efficiency Analysis

2014 2015 20160

1

2

3

4

5

6

Asset Turnover

Asset Turnover

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