The Pharma Challenges and Opportunities Certificate delivers industry knowledge and soft skills that pharma CEOs identified as important. This program is offered by IMIx, the Executive Programs Unit of UTM’s Institute for Management & Innovation. Four 1-day modules will be delivered by knowledge experts from industry as well as distinguished UofT faculty. The program is designed to be highly interactive including workshops, case studies, role-play and networking opportunities. FOR SUCCESS IN A PHARMA CAREER Pharma Challenges & Opportunities Modules (offered online) 1. Introduction to the industry, R&D, Regulatory Affairs, Manufacturing and Quality 2. Canadian Drug Healthcare System, Market Access, and Public Policy 3. Launching, Marketing and Selling, Best Practices, Persuasion and Influence 4. Vaccines, Generics, Biologics and Life Sciences in Canada * Participants will also have access to Alumni & Career Support Certificate Fees The total for the Pharma Challenges & Opportunities Certificate is $2,000 CAD+HST. Group registrations of 2 or more people may be eligible for a discounted rate of $1650+HST per participant. If you are interested in group registration, please contact us at [email protected]. Who Should Apply • Professionals already in pharma and interested in broadening industry knowledge to improve their cross-functional contribution • International pharma professionals new to Canada • Recent graduates interested in entering the pharma industry This program will provide a deep understanding of the journey of a medicine from discovery through regulatory approval, access to the Canadian market and activities related to launching, marketing and selling. It will also cover the broader Canadian life sciences such as generics, vaccines and key future opportunities. UNDERSTANDING THE CANADIAN PHARMA INDUSTRY PHARMA CHALLENGES & OPPORTUNITIES CERTIFICATE
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The Pharma Challenges and Opportunities Certi�cate delivers industry knowledge and soft skills that pharma CEOs identi�ed as important. This program is offered by IMIx, the Executive Programs Unit of UTM’s Institute for Management & Innovation. Four 1-day
modules will be delivered by knowledge experts from industry as well as distinguished UofT faculty. The program is designed to be highly interactive including workshops, case studies,
1. Introduction to the industry, R&D, RegulatoryAffairs, Manufacturing and Quality
2. Canadian Drug Healthcare System, MarketAccess, and Public Policy
3. Launching, Marketing and Selling, BestPractices, Persuasion and In�uence
4. Vaccines, Generics, Biologics and Life Sciencesin Canada
* Participants will also have access to Alumni & Career Support
Certi�cate FeesThe total for the Pharma Challenges & OpportunitiesCerti�cate is $2,000 CAD+HST. Group registrations of 2 or more people may be eligible for a discounted rate of $1650+HST per participant.
If you are interested in group registration, please contactus at [email protected].
Who Should Apply• Professionals already in pharma and
interested in broadening industryknowledge to improve their cross-functionalcontribution
• International pharma professionals new toCanada
• Recent graduates interested in entering thepharma industry
This program will provide a deep understanding of the journey of a medicine from discovery through regulatory approval, access to the Canadian market and activities related to launching, marketing and selling.It will also cover the broader Canadian life sciences such as generics, vaccines and key future opportunities.
UNDERSTANDING THECANADIAN PHARMA INDUSTRY
PHARMA CHALLENGES & OPPORTUNITIES CERTIFICATE
Welcome and Networking Session (online) Thursday, September 16, 2021
7:00-8:30 pm
Learn more at:uoft.me/IMIx-pharma
For more information and for registration inquiriesSaima ZulqarnainProgram and Career Development [email protected]
PHARMA CHALLENGES & OPPORTUNITIES CERTIFICATE
Module 1: Thursday, September 23, 20219:00 am - 3:15 pm
Introduction to the industry, discovering, developing, and manufacturing a new medicine and navigating the regulatory process to gain approval to market.
Module Description Topics
• Introduction to the industry by a Canada pharma CEO• An overview of the global drug discovery process• Developing the medicine from lab to factory-scale• Understanding and navigating the global and Canadian
regulatory approval processes• Learning the fundamentals of effective communication
Module 2: Thursday, October 14, 20219:00 am - 3:15 pm
Overview of Canadian drug policy framework and processes for gaining market access for a new medicine. Understanding the stakeholders and their roles in public and private markets.
• Overview of the Canadian healthcare system• Summary of Canada’s pharmaceutical environment• Understanding the market access processes and stakeholders• Effectively navigating the systems• How to effectively negotiate and manage relationships with
stakeholders
Module 3: Thursday, November 11, 20219:00 am - 3:45 pm
Introduction to best practices in launching, marketing and selling pharmaceutical products in Canada.
• Best practices for launching a medicine in Canada• The importance of multichannel promotion• Pharma sales 101• Workshop: pre-call planning• Overview of sales KPIs• Changing behaviour through persuasion and influence
Module 4: Thursday, December 9, 20219:00 am - 3:30 pm
A look at the broader life sciences ecosystem in Canada and future opportunities and challenges.
• Introduction to the Canadian life sciences ecosystem• An overview of the generic and biosimilars industry in
Canada• Vaccines – an overview (including pandemic vaccines)• The emergence and importance of biologics
