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EducationUniversity of Bath, United KingdomMSc in Marketing Sept 2009 Dex2010The course offers a multidisciplinary understanding of marketing including consumer behaviour, brandvalue, and a variety of marketing forms based on the theories of both economics and management.Especially, its focus on an international approach in line with understanding of challenges in globalmarketing environment is helpful to meet the needs of reputed organisations and clienteles.University of Kyung Hee, South KoreaBachelors in Media & Fine art Mar 2000 Feb 2008Focused on the graphical art with understanding the various media tools in use, this course offers anumber of insightful understandings including philosophy, literature, sociology, and the study of logicso that students are better able to communicate with the general public by showing their visual works.During this course, students are used to mechanism of visual equipments and its use.Also, the dramatic film course as a second major, it offers the ability to build up reasonable narrativeand character set including critical assessment and analysis skills on a wide range of current affairs inline with using it as a source to express creators viewpoint. 3. Work experienceJan - May 2012 : Assistant manager in over sea sales planning team in Delphi Korea.Sales planning & export work for automotive components.Strategic planning for expanding market boundary.Oct 2007 - Sept 2008 : Strategic marketing planner in Cosmos elect Remapping sales environments to expand business scope of Cosmos elect. Analyzing competitorsofferings & planning a competitive edge of Cosmos offerings. Held regular business meetings with foreign clients.Sep 2001 - Aug 2002:Marketing planner in Para IT ventureCompleted whole IT contents project from initial conceptualizing to operating stage.Served as CW & Visual director in strategic marketing team.Held external meetings with clients looking for further business opportunities. 4. Personal project & activityPhotography Exhibition Feb 2010 Mar 2010Organised by UNIVERSITY OF BATH & PHOTOSOC / ICIA Winning entry, theme The place of work 5. Personal project & activityFilm Himalaya (26min) : Direction & ScriptSep 2007 Feb 2008 Released in South Korea on Jun 2008. Distributed by KT&G Sangsangmadang, Introduced by Film magazine Cine 21. My film Himalaya is a lyrical story dealing with Love and Loss : After travelling to Himalaya, Hyo-jung settled in Bu-san working for a local newspaper. Someday, around 10 years after, an obscure writer Jung-min who Hyo-jung met in Himalaya come to Bu-san to see her. Having a tea time, strolling seaside and drinking, they separate again. 6. Personal project & activityMusic Video Tango in city (6min) : Direction & Photography Jul 2007 Aug 2007 Work for graduation, University of Kyung Hee (Media & Fine art) : Job seeker, Sun-Hee at her age of 31 years, is waiting her friend having a seat in a caf to get an advice on her preparation for planned interview. During waiting, suddenly she discovers a strange phantasm image reflected on the glass wall of caf.. 7. Photography assignmentsPhotography Exhibition Feb 2010 Mar 2010Organised by UNIVERSITY OF BATH & PHOTOSOC / ICIANo 1. South Korea 8. Photography assignmentsNo 2. China 9. Photography assignmentsNo 2. India 10. Photography assignmentsNo 3. China / Hong Kong / South Korea 11. Photography assignmentsNo 4. China / Hong Kong / South Korea 12. Skills and InterestsLanguages: Korean (fluent), English (fluent), Japanese (intermediate)Computer software: Microsoft office, Adobe tools (Photoshop, illustrator, premiere, after effect)Hobbies: Painting, Writing & Reading, Travelling, Strolling, Observing.Visualising competence: Photography, Editing, Video recording, Story tellingReferenceDr. Peter Nuttall, Lecturer in Global Marketing Management,University of Bath, email [email protected]. Paul Goodwin, Professor of Management Science,University of Bath, email [email protected] 13. Extra curricularActivities: Head of film making association Bit Sa Nyang in University Mar 2000 Feb 2001: Admin of backcountry camping association Oji-Yoehang kkunJuly 2001 Oct 2002: Head of basketball playing association Noran BakgeeMar 2000 Dec 2002 Travels: First touring through the Asiatic Continent, China Laos Thailand Jun 2001 Sep 2001: Himalaya Tracking in NepalMar 2002: Gobi desert nomadism Aug 2002: Second touring through the Asiatic Continent, India ChinaJun 2005 Aug 2005 14. Cover letter 1Dear Sir/MadamSub: (Job application for TBWA)This is for application to TBWA as Creative Power. I graduated my Masters in marketing at the University ofBath, United Kingdom, and would be grateful if you consider my application.As you find in my enclosed curriculum vitae, I have been engaged in creative works for the last few years. Thisincludes writing, photography, painting, literature, philosophy, film making and so forth. So am I right personfor TBWA?No! I have to say that although I applied for Creative man power and have previous work experiences that arequite fitting to this position, frankly what I am most proud of myself for the word Creative is that my interestslie in understanding human nature and aesthetic preferences in terms of cultural differences and consumingclassification. Needless to say that by practicing hard & being self-motivated, I have made a good progress asa good quality based creative talent.To say diligently I am specialised in thinking comes true for a precise reason that I endeavour to build my careerin communication. At the University of Bath my highest priority has been to combine previously acquiredcreative skills with business sense and marketing theory with practical activities like making commercials &being in love with consumers. 15. Cover letter - 2My previous work experiences and education in UK cover both fundamental and functional aesthetic study interms of getting a wider spectrum of consumer insight. Therefore now I believe that I could be a rarely valuableasset to TBWA in dealing with client demands as well as sharpening TBWA offerings. In other worlds, I trustthat Im capable of coming up with good answers to given complexity revolving around client choice who topick up?. For TBWA I am an additional attracting fabric indeed.Given these skills and knowledge Ive acquired through my times, I am now confident of playing a valuable rolein TBWA.However only understanding current consumers wannabe & desire is not enough, but having an analytical andcritical view based on cultural spectrums could bring about a more exquisite answer to the commonly posedquestions in the strong battle like how to exploit or how to attract clients toward TBWA. To broaden mycapability in this front I decided to undertake my Masters dissertation on the exploration of social awarenessamong community members for deducing their aesthetic preferences.Additionally as CW and contents planer working in IT contents venture in South Korea for a year, I receivedgreat supports from my seniors who motivated me to take greater interest to understanding of fundamentalaesthetic system of human beings. After spending 2 years in military service, I continued my venture into artagain by observing and understanding things happening around me like peoples cognitive reaction to a varietyof stimulus and preferences to the certain type of modern mentality. 16. Cover letter - 3Thus, as a result of these activities, as a film director I could come up with a good quality digital film calledHimalaya and with great photographs. Since then, I have been stimulated to see myself working in globallycompetitive AD industry. I think this is a right moment for me to move one step forward as a globally talentedcreative guy with the powerful willingness to be part of the really unique community TBWA that generatessome of the best strange but honestly innovative image through contemporary human history!It would be grateful if you consider my application. If appointed I promise to work to the best of my abilities.Yours sincerelySeung Hwan, Yoo
