For the sake of cinemaWe demand more of the films we watch

What is Perceptive Media?

http://www.flickr.com/photos/ericmay/4800495049

“Internet technologies and sensibility to create something

akin to a personal theatre experience in your living room...”

What?

Storytelling timeline

http://www.flickr.com/photos/feuilllu/302001867/

Engaging, participatory, immersive..

http://www.flickr.com/photos/smcgee/234278571

Storytelling not as a solid narrative

https://www.flickr.com/photos/nickpiggott/5212959770

The pieces make the narrative

https://www.flickr.com/photos/halfbeak/5541818517

Affected by context, location, time...

https://www.flickr.com/photos/haaijk/14196995087

Narrative on Rails

http://www.flickr.com/photos/ag2r/4437697015

Where?

Perceptive Media “Breaking Out”

Responsive Radio

Perceptive drama

Explainer

Scalable experiences (50000+)

Unlimited variations not versions

http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

Contextual will define the future

http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney

Why?

The emphatic factor

https://www.flickr.com/photos/dollarside/5026135055

Narratives which are experiences

http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures

Human attention is a scarce commodity

https://www.flickr.com/photos/dani_vazquez/12644326014

TV as wallpaper

http://www.flickr.com/photos/chrisbartow/5835428673/

The Attention Economy

http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”

“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe

Just a tickle will do

http://www.flickr.com/photos/d_lee/2394548742

Highly relevant

http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

Media has far more potential

We are the narrative

https://www.flickr.com/photos/ifraud/2795281745

Storytelling always was/is participatory

Go experiment, thank you...

Ian Forrester | @cubicgarden | Ian.forrester@bbc.co.uk