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Company Registration No. 06296236 (England and Wales) Charity Registration No. 1121578 (England and Wales) MEDICAL AID FILMS LIMITED (Limited by guarantee and not having a share capital) TRUSTEES' REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2012
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Page 1: FOR THE YEAR ENDED 31 DECEMBER 2012 · minute of film. This calculation is a conservative estimate based on each of our partners only showing a film once to one group of the average

Company Registration No. 06296236 (England and Wales)Charity Registration No. 1121578 (England and Wales)

MEDICAL AID FILMS LIMITED(Limited by guarantee and not having a share capital)

TRUSTEES' REPORT

AND FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2012

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MEDICAL AID FILMS LIMITED

CONTENTS

Page

Legal and administrative information

Trustees' report 2-6

Independent auditor's report 7-8

Statement of financial activities

Balance sheet 10

Notes to the financial statements 11-17

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MEDICAL AID FILMS LIMITED

LEGAL AND ADMINISTRATIVE INFORMATION

Trustees Alexander BrickMichael de LathauwerNatalie GreenwoldEric JauniauxAlexander Leitch (Resigned 27/03/2012)Anthony PinsWilliam Dobbin (Resigned 03/02/2012)Richard Meredith (Appointed 14/1 2/2012)

Chief Executive Officer Kat Morley-Fletcher

Secretary Alexander Brick

Company number 06296236

Charity number 1121578

Registered office 124 Finchley RoadLondon NW3 5JS

Auditors Lewis Golden & Co40 Queen Anne StreetLondon W1G 9EL

Bankers Barclays Bank Pic1 Churchill PlaceLondon E14 5HP

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MEDICAL AID FILMS LIMITED

TRUSTEES' REPORTFOR THE YEAR ENDED 31 DECEMBER 2012

The trustees (who are also the directors) are pleased to present their report, together vwth the financial

statements of the company for the year ended 31 December 2012, which also represents the Directors' reportas required by s415 of the Companies Act 2006. The comparative represents the 18 month period ended 31December 2011.

The financial statements have been prepared in accordance with the Financial Reporting Standards for

Smaller Entities (effective April 2008), the requirements of the Companies Act 2006 and the Charities Act

2011, the requirements of the Statement of Recommended Practice "Accounting and Reporting by Charities(revised 2005)" and the Memorandum and Articles of Association.

I egal and administrative information, as set out on page 1 forms part of this report.

Organisation

The company's administration is under the control of the trustees, who are also the directors for the purpose of

company law. The trustees during the year to 31 December 2012 were:

Alexander BrickMichael De LathauwerNatalie GreenwoldEric JauniauxAlexander Leitch (Resigned 27/03/2012)Anthony PinsWilliam Dobbin (Resigned 03/02/2012)Richard Meredith (Appointed 14/12/2012)

In accordance with the company's Articles of Association Eric Jauniaux and Anthony Pins retire by rotation

and, being eligible, offer themselves for re-election.

Structure, Governance and Management

Medical Aid Films Limited was incorporated as a company limited by guarantee on 28 June 2007 (number

06296236). The company received charitable status with the Charity Commission on 12 November 2007(number 1121578).The company is governed by its Memorandum and Articles of Association dated 25 June2007, which were updated on 28 January 2011

The day to day management of the charity is carried out by the Chief Executive Officer, with the support of theexecutive team, and where appropriate the support of the trustees, who have each been recruited for their

particular individual skills which they bring to the organisation.

Key strategic decisions are made at regular meetings of the trustees

The major risks to which the charity is exposed, as identified by the trustees, have been reviewed and systemsor procedures have been established to manage those risks.

Charitable objectives for the public benefit

The charity's mission is to provide free access to quality health education and information in the medium of film

to healthcare staff in the developing world. There is little teaching material currently appropriate for use in

developing countries and, partly as a result, child and maternal mortality statistics remain high

The trustees believe that education in the format of films and animation can provide an important tool for

improving healthcare in developing countries. They are focussing in particular on reducing maternal and child

mortality, and specifically focused on Africa, where over 50% of maternal and child deaths occur each year,although the resources can be used anywhere where there is a need to be met.

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MEDICAL AID FILMS LIMITED

TRUSTEES' REPORT (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

Charitable objectives for the public benefit (continued)

The charity uses advances in media and communication technologies to provide culturally sensitive, practicalmedical training and up-to-date resources, appropriate and best practice information to address the specificproblems of healthcare in Africa and the developing world. The chanty distributes the training material for freevia DVD and USB stick as well as electronically in a variety of formats to partner organisations and individuals

resulting in the most remote communities receiving the learning material. The material is also used anddistributed via health based organisations, NGOs and charities using mobile phones, ipods and other portabletee hn o log ice.

The emphasis of our films is on simplicity — paring down the vast amount of information available to the basicrules. Animations allow us to show in detail medical procedures which are potentially too graphic and confusingto show on film - for example, where there is a lot of blood or gynaecological interventions —and film andanimation allow us to transcend literacy and language challenges. Each film has an editorial board compnsing3-4 specialist medical practitioners with experience of working in the field in the target settings, who donatetheir time for free, educational film producers, and a Medical Aid Films Limited (MAF's) executive who bringsand collates feedback from partners and those using our films in the field in a variety of scenarios - to ensurethat the content is accurate, relevant and effective.

The trustees confirm that in accordance with Section 17 of the Charities Act 2011, they have referred to theChanty Commission's general guidance on public benefit when reviewing the Charity's aims and objectivesand in planning their future activities.

Achievements and performance

The chaffity developed significantly in 2012, specifically focusing on leveraging and extending the usage andreach of MAF's existing films in the field, as well as testing, continued production and development of theporffolio of health education films available.

Film Making

The charity's porffolio of health education and training films grew to a total of 34 films on 7 life-saving topics in

English (17), French (9) and Swahili (8).

During the year pre-production also commenced on 14 more film topics to be produced in 2013, such asmanaging emergencies in pregnancy, recognising a sick child in the community, and how to perform a safecaesarean-section.

Each film is made with a panel of 3-4 medical experts involved, who donate their time for free to the charity. In

2012, 184 hours of pro bono medical advisory time was given directly in this way, at an equivalent cost of68,096.

The modules continue to be shaped and built in response to need and feedback from the grass roots level.

Although requested for use by health workers across a range of developing countries, the geographic, cultural

and resource focus for the films is sub-Saharan Africa, where over half of all maternal and child deaths occureach year.

Translation and dubbing of MAF's films continued as a cost effective means of leveraging existing contentTranslation of the full suite of films into Somali, as well as the films made in 2012 into French and Swahili, wasundertaken; these films will be dubbed and become available for use in early 2013.

Distribution

The distribution of MAF's films increased significantly in 2012, and was the charity's key area of focus for theyear.

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MEDICAL AID FILMS LIMITED

TRUSTEES' REPORT (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

Distribution (continued)

7, 150 copies of the charity's films (2011: 1,500) were distributed for free on over 2,600 DVDs and USB sticks(2011:580) to 520 organisations and individuals for use in the field (2011: 118) focused on, but not exclusive

to, sub-Saharan Africa.

Partnerships were built with a variety of organisations throughout the year in addition to the network ofdistribution partners locally and internationally, including JHPiego, Global Library of Women's Medicine

(GLOWM), and partnership continued and developed with network organisations Health Information for All

2015 (HIFA2015), CHILD2015, Teaching Aids at Low Cost (TALC) and Tropical Health and Education Trust(THET).

In order to provide more direct insight into the usage of the films in the field, the organisation continuedundertaking limited field work in partnership with specific local partner organisations as a means of betterunderstanding the impact and viability of the films. Our proof of concept projects in Mozambique and Ugandawere successfully completed, and an academic paper on the Mozambique project was drawn up forsubmission in 2013.

Our small measurement study on knowledge change from MAF's films in Chitambo, Serenje District, Zambia,was launched in partnership with the local Chitambo Mission Hospital in June 2012, and will be externallyevaluated by consultants, Anthrologica, in 2013. Here the MAF films are being used as part of the hospital's

monthly outreach with the local community at 19 health posts. Over 900 women were trained using MAF's

films in 2012, including on topics such as breasffeeding, warning signs in pregnancy and what and when tofeed your child. The external evaluation report will be ready to be shared in late 2013 and will evaluate theeffectiveness of the films chosen in terms of knowledge change, as well as evaluating the programme ofimplementation of film into an outreach structure such as this, drawing lessons for implementation and roll out

For the first time, based on feedback of average screening sizes, we were able to estimate that each of MAF's

films was used to train an average of 14,000 people minimum, at a cost of less than 7p per person trained perminute of film. This calculation is a conservative estimate based on each of our partners only showing a film

once to one group of the average size (28 people) We know from anecdotal feedback that usage varies and is

often far greater than this, with partners copying and distributing the films to multiple sites as well as showing

them many times more than once —and we will undertake more analysis and work into the measurement sideof our work in 2013.

MAF's web presence was boosted significantly through the completion of the new website, created pro bono

by BWP Create. The website was launched in spnng 2012 and had registered over 20,000 hits by December2012, enabling all of MAF's films and content to be accessed readily via the internet by our partners and

supporters, where internet bandwidth allows, which is still very limited, especially in rural areas where MAF's

films are needed most.

Organisational

The Executive team was successfully restructured as part of planned succession in summer 2012, with Kat

Morley-Fletcher taking over as Chief Executive Officer (CEO) from Dr Anne Prost. Sarah Wallace was madeProgramme Manager, and Katie Moore was recruited to the new post of Development and ProgrammesAssistant. In November, the team moved offices from pro bono hosts Gordon Brothers Europe to new pro

bono hosts Brunswick Group.

The Governance Manual of the organisation was drafted, reviewed and agreed during the year, laying out thestructure, roles and responsibilities of the Board and its committees, the role of the CEO, and forming two newadvisory panels to the Board: the Medical Advisory Panel, which will provide medical oversight, and the Circleof Friends Panel, which will support fundraising in pursuit of the strategic objectives.

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MEDICAL AID FILMS LIMITED

TRUSTEES' REPORT (contintjed)FOR THE YEAR ENDED 31 DECEMBER 2012

Organisational (continued)

The Board of Trustees was refreshed, with Lord Leitch standing down as Chairman and Wallace Dobbin asTrustee in the first half of the year. Alex Brick took on the interim Chairmanship of the organisation, and

following a review of the Board's skills and expertise, a new Trustee, Richard Meredith, Partner at corporatecommunication company Brunswick Group, was recruited, joining the Board in December. In 2013 the trusteesplan to further augment the skills of the Board in line with the identified skills and experience required, and to

recruit members to the two new advisory panels.

Financial Review

The chanty raised f283, 054 in the 12 month period to 31"December 2012 from donations, including the final

installment of a significant three year commitment from a generous benefactor.

New funding partnerships were built with the Pharo Foundation, Vitol Foundation and the Orange Foundation,

as well as continued fundraising partnerships with the Portland Hospital and Wellbeing of Women. Many

generous individuals supported the charity through events, donations and fundraising, including a very specialfundraising opera concert held at Leighton House Museum and a film screening held at the Opera Gallery,

New Bond Street. Individual fundraisers ran the marathon and cycled across the continent, as well as askingfor donations in lieu of wedding gifts. A new membership scheme, the 'Friends of MAF', was launched at theend of the year to offer supporters a more structured way to support by pledging to donate on a monthly basisand to become more involved in MAF's growth at this important moment in its development.

Of the money raised, 5215,446 was spent on charitable activities; film production, distribution and delivery

projects in Africa. Overall the net outgoing resources for the year amounted to F4,868.

As at 31"December 2012, there were unrestricted reserves of 6109,715 carried forward. The chanty's policy is

to hold three months' unrestncted funding (planned at approximately 6100,000 for 2013) in reserve. A

proportion of this unrestricted reserve position is therefore planned for use in 2013 to further the charity's

objectives.

The charity's ability to develop further will be dependent on its ability to attract further donations and grants,and the fundraising strategy agreed early in 2012 seeks to support these objectives. In 2013 the fundraising

capacity of the organisation will be augmented through the appointment of a Head of Development and the

building of the Circle of Friends Panel and Friends of MAF supporters group.

The trustees are satisfied with the chanty's financial position as at 31"December 2012.

Future Plans

In 2013 the charity plans on doubling its impact, building on its success and development in 2012.

Speofically it will:

~ Grow its film portfolio to 61 health education films —by making 16 new films, and dubbing a further 28films, in partnership with donors including its new Circle of Friends Panel and Friends of MAF group,and funders including The Vitol Foundation, The Pharo Foundation and the Orange Foundation.

~ Extend the usage of the films through proactive partnership building, raising MAF's profile and visibility

as well as proactively engaging with more and higher level partners to enable the films to reach many

more people. The charity aims to grow its distribution network from 500 to 800 partners using the films

in the field, concentrating on high level, leverageable partners.

~ Bring increased focus on measuring the outcomes, impact and reach of the films, starting with our

exciting knowledge change project in Zambia, building this year in Somaliland with Sl NMA and ThePharo Foundation, and in Uganda also testing the means of dissemination through mobile phonepreload in an exciting new project with the Orange Foundation and Orange Uganda.

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MEDICAL AID FILMS LIMITED

TRUSTEES' REPORT (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

Future Plans (continued)

~ To achieve all this, the charity needs to raise 8300,000 in addition to the pledges already received, with

the support of the Circle of Friends Panel and Friends of MAF group. A new team role, Head ofDevelopment, will be created to support this increased fundraising need, and is expected to be in postfrom mid-2013 to support the financially sustainability of the organisation.

Statement of trustees' responsibilities

The trustees (who are also directors of the chanty for the purposes of company law) are responsible for

preparing the Trustees' Report and financial statements in accordance with applicable law and United

Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Company law requires the trustees to prepare financial statements for each financial year which give a true

and fair view of the state of affairs of the charitable company and of the incoming resources and application ofresources including the income and expenditure of the charitable company for that year. In preparing thesefinancial statements, the trustees are required to:

a) select suitable accounting policies and apply them consistently;b) observe the methods and principles in the Charities SORP;c) make judgments and estimates that are reasonable and prudent;

d) state whether applicable UK Accounting Standards have been followed, subject to any material

departures disclosed and explained in the financial statements; and

e) prepare the financial statements on the going concern basis unless it is inappropdiate to presume thatthe charitable company will continue in operation.

The trustees are responsible for keeping adequate accounting records that disclose with reasonable accuracyat any time the financial position of the charitable company and enable them to ensure that the financial

statements comply with the Charity (Accounts and Reports) Regulations 2008 and the Companies Act 2006.They are also responsible for safeguarding the assets of the charitable company and hence for taking

reasonable steps for the prevention and detection of fraud and other irregularities.

The trustees confirm that so far as they are aware, there is no relevant audit information of which thecharitable company's auditors are unaware. They have taken all the steps that they ought to have taken astrustees in order to make themselves aware of any relevant audit information and to establish that the auditoris aware of that information.

On be If f the board f trustees

ichael de Lathauwer

Date

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MEDICAL AID FILMS LIMITED

INDEPENDENT AUDITOR'S REPORTTO THE MEMBERS OF MEDICAL AID FILMS LIMITED

We have audited the financial statements of Medical Aid Films Limited for the year ended 31 December 2012 which

comprise the Statement of Financial Activities, the Balance Sheet and related Notes to the Financial

Statements 1 to 16. These financial statements have been prepared in accordance with the Statement ofRecommended Practice "Accounting and Reporting by Charities (revised 2005)", and the accounting policies

set out therein, and the Financial Reporting Standard for Smaller Entities.

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 ofthe Companies Act 2006. Dur audit work has been undertaken so that we might state to the company'smembers those matters we are required to state to them in an auditor's report and for no other purpose. Tothe fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the

company and the company's members as a body, for our audit work, for this report, or for the opinions we

have formed.

Respective responsibilities of trustees and auditors

The trustees' (who are also the directors of Medical Aid Films Limited for the purpose of company law)

responsibilities for preparing the Annual Report and the financial statements in accordance with applicable law,

United Kingdom Accounting Standards and the Charities Statement of Recommended Practice (United

Kingdom Generally Accepted Accounting Practice) are set out in the Statement of Trustees' Responsibilitieson page 6.

Our responsibility is to audit the financial statements in accordance with relevant legal and regulatory

requirements and International Standards on Auditing (UK and Ireland). Those standards require us to complywith the Auditing Practices Board's (APB's) Ethical Standards for Auditors

We report to you our opinion as to whether the financial statements give a true and fair view, have beenproperly prepared in accordance with United Kingdom Generally Accepted Accounting Practice, and havebeen prepared in accordance with the Companies Act 2006. We also report to you if, in our opinion, theTrustees' Report is not consistent with the financial statements.

In addition we report to you if, in our opinion, the company has not kept adequate accounting records, if thecompany's financial statements are not in agreement with the accounting records and returns, if we have not

received all of the information and explanations we require for our audit, or if information specified by law

regarding trustees' remuneration are not made.

We read the Trustees' Report, and consider the implications for our report if we become aware of anyapparent misstatements or material inconsistencies with the financial statements. Our responsibilities do not

extend to any other information.

Scope of the audit of the financial statements

An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient

to give reasonable assurance that the financial statements are free from material misstatement, whether

caused by fraud or error. This includes an assessment of: whether the accounting policies are appropriate to

the charitable company's circumstances and have been consistently applied and adequately disclosed; thereasonableness of significant accounting estimates made by the trustees; and the overall presentation of the

financial statements.

In addition, we read all the financial and non-financial information in the Trustees' Report to identify material

inconsistencies with the audited financial statements. If we become aware of any apparent material

misstatements or inconsistencies we consider the implications for our report.

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MEDICAL AID FILMS LIMITED

INDEPENDENT AUDITOR'S REPORT (contfnued)TO THE MEMBERS OF MEDICAL AID FILMS LIMITED

Opinion on financial statements

In our opinion the financial statements:~ give a true and fair view of the state of the charitable company's affairs as at 31 December 2012 and

of its incoming resources and application of resources, including its income and expenditure, for theyear then ended;

~ have been properly prepared in accordance with United Kingdom Generally Accepted AccountingPractice; and

~ have been prepared in accordance with the requirements of the Companies Act 2006.

Opinion on other matter prescribed by the Companies Act 2006

In our opinion the information given in the Trustees' Report for the financial year for which the financial

statements are prepared is consistent with the financial statements.

Matters on which we are required to report by exception

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us toreport to you if, in our opinion:

~ adequate accounting records have not been kept or returns adequate for our audit have not beenreceived from branches not visited by us; or

~ the financial statements are not in agreement with the accounting records and returns; or~ certain disclosures of trustees' remuneration speofied by law are not made, or~ we have not received all the information and explanations we require for our audit; or~ the trustees were not entitled to prepare the financial statements in accordance with the small

companies regime.

David EdwardsSenior Statutory AuditorFor and on behalf of

Lewis Golden & CoStatutory Auditors and Chartered Accountants40 Queen Anne StreetLondon W1G 9EL

Date

-8-

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MEDICAL AID FILMS LIMITED

STATEMENT OF FINANCIAL ACTIVITIES(including an income and expenditure account)FOR THE YEAR ENDED 31 DECEMBER 2012

NotesYear

ended 31December

2012Restricted

fundsf

Yearended 31

December2012

Generalfunds

Yearended 31

December2012

Designatedfunds

8

~

--- Unrestricted funds ——I

Yearended 31

December2012Total

18 monthperiod

ended 31December

2011Total

Incoming resourcesInterest receivableVoluntary income 68,930

72114,124 100,000

72283,054

135514,809

Total incoming resources 68,930 114,196 100,000 283,126 514,944

Resources expendedCosts of generating voluntaryincomeCharitable activitiesGovernance costs

43,63727,65873,22243,477

1,41398,587

29,071215,446

43,477

53,422308,881

27, 447

Total resources expended 43,637 144,357 100,000 287, 994 389,750

Net income / (expenditure) forthe year and net incoming /

(outgoing) resources for theyear

10& 11 25, 293 (30,161) (4,868) 125,194

Total funds brought forward

Total funds carried forward

24, 015 130,364

49,308 109,715 91,667 250,690 255,558

139,876 91,667 255,558

9

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MEDICAL AID FILMS LIMITED

BALANCE SHEETAS AT 31 DECEMBER 2012

Notes As at As at31 December 31 December

2012 2011

Fixed assets 23, 199 27,334

Current assetsDebtorsCash at bank and in hand

8 10,766226, 539

35,981211,612

Creditors: amounts falling due within one year

Net current assets

Total assets less current liabilities

237,305

9 (9,814)

227,491

250,690

247, 593

(19,369)

228,224

255,558

Represented by:-

Unrestricted fundsRestricted funds

1011

201,38249,308

250,690

231,54324,015

255,558

These financial statements have been prepared in accordance with the special provisions of Part 15 of the

Companies Act 2006 relating to small companies and with the Financial Reporting Standard for Smaller Entities

(effective April 2008).

The financial statements were approved by the board of trustees on. . . . . . . . . . .. . .. .j.. . . . .. . .2013.

ichael de LathauwerTrustee

Medical Aid Films Limited (company number 06296236)(charity number 1121578)

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MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTSFOR THE YEAR ENDED 31 DECEMBER 2012

Accounting policies

1.2

Basis of accountingThe financial statements are prepared under the historical cost convention and in accordance with theprovisions of the Companies Act 2006, the Charities Act 2006, the Statement of Recommended Practice"Accounting and Reporting by Charities" issued in October 2005 and the Financial Reporting Standard forSmaller Entities (effective April 2008).

Incoming resources(i) DonationsDonations and grants are recognised when received by the charity. Where practical, donations in kind

and donated services and facilities are recognised as voluntary income at the fair value of the resourcesreceived, when the resources are received.

(ii) Income tax credits recoverable on donationsTax credits are accrued when receivable.

(iii) Bank interest receivableBank interest is accrued when receivable.

1.3 Resources expendedExpenditure is charged to the Statement of Financial Activities on an accruals basis and is classified asfollows:

(i) Costs of generating voluntary incomeThis comprises all costs incurred by the charity in relation to generating voluntary income.

1.4

(ii) Charitable activitiesThis comprises all costs incurred by the charity relating to the carrying out of its charitable objectives.

(iii) Governance costsThis comprises all other expenditure incurred by the charity in meeting its charitable objectives.

FundsRestricted funds are subject to specific conditions by donors as to how they may be used. The purposeand uses of the restricted funds are set out in the notes to the financial statements.

General funds are available for use at the discretion of the trustees in furtherance of the generalobjectives of the charity.

Designated funds are unrestricted funds which have been set aside by the trustees for a specificpurpose. The purpose and uses of the designated funds are in relation to personnel costs Transfers aremade to the designated fund from the general fund to cover designated expenditure where necessary.

Any funds receivable during the relevant accounting year but not utilised are cardied forward as part of thetotal charity funds.

1.5 Tangible fixed assets and depreciationTangible fixed assets are stated at cost less depreciation. Depreciation is provided on all tangible fixed

assets (other than freehold land) at rates calculated to write off the cost less estimated residual value ofeach asset over its expected useful life as follows:

Plant and machinery etc. 20% straight line

All expenses of a capital nature below E100 are not capitalised and are expensed in the profit and lossaccount.

Tangible fixed assets are subject to an annual impairment review.

11-

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MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTS (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

1 Accounting policies (continued)

1.6 Foreign currencyTransactions in foreign currencies are recorded at the rate ruling at the date of the transaction. Monetaryassets and liabilities denominated in foreign currencies are translated at the rate of exchange ruling atthe balance sheet date. All differences are taken to the statement of financial activities.

2 Voluntary income

~

--- Unrestricted funds ---~

Donations

Donations in kind:

Professional services

Provision of office space

Bookkeeping and payroll

Event expensesAuditors remunerationand accountancy charges

Yearended 31

December2012

Restrictedfunds

668,930

Yearended 31

December2012

Generalfunds

63,450

27,79411,880

7,000

4,000

Yearended 31

December2012

Designatedfunds

f100,000

Yearended 31

December2012

Total

6232,380

27,794

11,880

7,000

4,000

18 monthperiod

ended 31December

2011

Total

476, 419

17,490

7,400

6,000

4, 500

3,000

68,930 114,124 100,000 283,054 514,809

Of the total, Enil (2011:E900) has been deferred to the following year.

3 Costs of generating voluntary income

~

--- Unrestricted funds---

Wages and salaries

Fundraising expenses

PR literature and brochures

Yearended 31

December2012

Restrictedfunds

Yearended 31

December2012

Generalfunds

17,322

10,186150

27,658

Yearended 31

December2012

Designatedfunds

1,413

1,413

Yearended 31

December2012

Total

618,735

10,186150

29,071

18 monthperiod

ended 31December

2011

Total

f23,302

24,825

5,295

53,422

Of the charge of f10,186 (2011 f24, 825) in respect of fund raising costs, Enil (2011. E4,500) has beenincluded as a donation in kind.

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MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTS (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

4 Charitable activities

~

--- Unrestricted funds--

Direct:Film production anddistributionField project expensesTravel expensesMedics expertise

Indirect:Wages and salaries

Recruitment

Website and email

Legal and professional

Office equipment

Yearended 31

December2012

Restrictedfunds

E

34,698

3,155

5,784

Yearended 31

December2012

Generalfunds

32,060

13,121

8,096

31016,844

1,2601,531

Yearended 31

December2012

Designatedfunds

E

98,587

Yearended 31

December2012

TotalE

66,758

16,276

8,096

104,371310

16,8441,2601,531

18 monthperiod

ended 31December

2011

Totalf

126,261

25, 1161,192

133,33115,1867,795

43,637 73,222 98,587 215,446 308,881

Of the charge of E32,060 (2011. E105,986) in respect of general film production and distribution costs,E1,074 (2011 E17,490) has been included as a donation in kind

The charge for medics expertise of E8,096 (2011:Enil) has been included as a donation in kind in full.

The charge for legal and professional fees of E1,260 (2011:Enil) has been included as a donation in kind

in full.

Of the E16,844 (2011:E7,795) in respect of website and email expenses, E16,248 (2011: Enil) has beenincluded as a donation in kind.

Of the charge of E1,531 (2011:Enil) in respect of office equipment, E1,117 (2011:Enil) has been included

as a donation in kind

-13

Page 16: FOR THE YEAR ENDED 31 DECEMBER 2012 · minute of film. This calculation is a conservative estimate based on each of our partners only showing a film once to one group of the average

MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTS (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

5 Governance costs

Office expensesAuditor's remunerationand accountancy chargesBookkeeping and payroll

Insurance

Bank chargesSundry

Depreciation of fixedassetsLoss/(Profit) on foreignexchangeWages and salaries

Yearended 31

December2012

Restrictedfunds

8

Yearended 31

December2012

Generalfunds

8

11,8808,800

Yearended 31

December2012

Designatedfunds

f

7,0001,342

2451,5556,547

6345,474

~

--- Unrestricted funds ---~

Yearended 31

December2012

18 monthperiod

ended 31December

2011

Totalf

11,8808,800

Total

7,4006,000

6345,474

(7)

7,000 6,0001,342 2,323

245 4351,555 7656,547 4,531

43,477 43,477 27,447

Of the charge of 88,800 (2011: f6,000) in respect of audit and accountancy, 64,000 (2011. f3,000) hasbeen included as a donation in kind.

The charge for bookkeeping, payroll and office expenses has been included as a donation in kind in full

in both the current year and prior period.

6 Staff costs

Wages and salariesEmployer's Nl

Yearended 31

December2012

6117,675

10,905

128,580

18 monthperiod

ended 31December

20116

137,84910,451

148,300

One employee received emoluments exceeding 660,000 in the current year (2011:anil).

Average number of employees during the year:

Charitable activities

Yearended 31

December2012

Number

18 monthperiod

ended 31December

2011Number

-14

Page 17: FOR THE YEAR ENDED 31 DECEMBER 2012 · minute of film. This calculation is a conservative estimate based on each of our partners only showing a film once to one group of the average

MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTS (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

7 Tangible fixed assetsPlant and

machinery etc.

CostAt 1 January 2012

Additions

At 31 December 2012

DepreciationAt 1 January 2012

Charge for the year

At 31 December 2012

Net book valueAt 31 December 2012

At 31 December 2011

31,866

2,412

34,278

4,532

6,547

11,079

23,199

27,334

8 Debtors

Other debtors

Prepayments

Income tax credits recoverable on donations

As at31 December

2012

Total

4,950

5,816

10,766

As at31 December

2011

Total6

12,6352,844

20,502

35,981

9 Creditors: amounts falling due within one year

Trade creditors

Social security and other taxesAccruals and deferred income

Other creditors

As at31 December

2012

Total

194,9954,800

As at31 December

2011

Total6

20

2,9013,900

12,548

9,814 19,369

-15

Page 18: FOR THE YEAR ENDED 31 DECEMBER 2012 · minute of film. This calculation is a conservative estimate based on each of our partners only showing a film once to one group of the average

MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTS (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

10 Unrestricted funds

Balance at 1 January 2012Net expenditure for the year

Balance at 31 December 2012

Generalfunds

139,876

(30,161)

109,715

Designatedfunds

91,667

91,667

Totalunrestricted

funds6

231,543

(30,161)

201,382

591,667 (2011: 691,667) have been designated by the trustees to meet personnel costs to be incurredby the charity in the following accounting year.

11 Restricted funds

Balance at 1 January 2012Net incoming resources for the year

Restrictedfunds

6

24,01525,293

Balance at 31 December 2012 49,308

The restricted fund consists of donations to Medical Aid Films Limited relating to the production offilms on:

~ Post-partum Haemorrhage (Vitol Foundation)~ Neonatal Resuscitation~ Early identification of a sick child (Vitol Foundation)~ Emergency Obstetrics and Neonatal Care as part of the 'Somali Speaking Health Training Video

Project' (The Pharo Foundation)~ Caesarean Section

12 TaxationDuring the current year and pdior penod the charitable company was a registered chanty and was notliable to corporation tax in the United Kingdom

13 DirectorsDuring the current year and prior period the charitable company had no employees who are directors.

None of the directors (or any persons connected with them) received any remuneration during thecurrent year or pnor period.

During the year Natalie Greenwold incurred expenses on behalf of the company of anil (2011:F2, 196)and was reimbursed in full.

Indemnity insurance has been purchased on behalf of the trustees.

14 Status of the charitable companyThe charitable company is a registered charity, does not have a share capital and is limited by

guarantee. In the event of the company being wound up, the maximum each member is liable tocontribute is F10. At 31 December 2012 there were 6 (2011:7) members.

Page 19: FOR THE YEAR ENDED 31 DECEMBER 2012 · minute of film. This calculation is a conservative estimate based on each of our partners only showing a film once to one group of the average

MEDICAL AID FILMS LIMITED

NOTES TO THE FINANCIAL STATEMENTS (continued)FOR THE YEAR ENDED 31 DECEMBER 2012

15 Analysis of net assets between funds

--- Unrestricted funds--

CashOther net assets

Year ended31

December2012

Restrictedfunds

6

49,308

Yearended 31

December2012

Generalfunds

85,56424, 151

Yearended 31

December2012

Designatedfunds

691,667

Yearended 31

December2012

Totalf

226, 53924, 151

18 monthperiod

ended 31December

2011

Tots I

6

211,61243,946

49,308 109,715 91,667 250,690 255,558

16 ControlThere is no single ultimate controlling party.

-17


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