SOCIAL MEDIA THAT WORKS FORAKER SUMMIT

@ZANARAMA #AKSummit

AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action

WE ALL LEARN TOGETHER

DEFINITION Broad definition of social media as networks, technology & tools that allow us to connect with others and share information.

social media’s unique capabilities

WHAT’S POSSIBLE NOW

WHERE WE’VE BEEN

WHERE WE’VE BEEN

WHERE WE’RE GOING

A DIFFERENT BEAST

Flickr: sofa

WHAT’S POSSIBLE

WHAT’S POSSIBLE

WHAT’S POSSIBLE

WHAT’S POSSIBLE

Image: New York Times

BROADCASTER

BROADCASTER

BROADCASTER

BROADCASTER

BROADCASTER

LISTENING

Image: wwworks

LISTENING

LISTENING

LISTENING

Addictomatic

NEW POSSIBILITIES

WHAT’S POSSIBLE

WHAT’S POSSIBLE

WHAT’S POSSIBLE

WHAT’S POSSIBLE

WANT TO BE MORE HULK?

CHANGE & EVOLVE

BE HUMAN

BE HUMAN

BE HUMAN

STRATEGY BEFORE GADGETRY

EXPERIMENT

ASK QUESTIONS NOW

ASK QUESTIONS NOW

ASK QUESTIONS NOW

idealware.org/reports/nonprofit-social-media-policy-workbook

Social media gives us abilities Change & adapt to use them well

Be heard & create change

CREATING GREAT CONTENT

What should we say on social media?

Your audience & what

they want

Your issues &

goals Awesome content!

MATCH AUDIENCE & MESSAGE

Can you compete with this noise?

YOUR SOCIAL MEDIA GOALS

Be seen as a thought leader in your issue area

Identify & mobilize new people for your cause

Get feedback or ideas on programs

What are your goals?

YOUR SOCIAL MEDIA GOALS

KNOW YOUR AUDIENCE

Flickr:libertinus

What problem can my nonprofit solve for them?

WORKSHEET TIME

Where do their interests and your mission connect?

HERE’S THE DEAL

Your mission

Rest of life

Work

Family

What your supporters think about What you think

about

Your mission Rest of life

SURVEY SAYS….

CONTENT ON-RAMPS GRIST

FOUNDATION FOR EARLY LEARNING

AVOID THE PRESS RELEASE

Your mission statement

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Food Waste

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Food Waste Gardening

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Food Waste Gardening

Farm Bill

WORKSHEET TIME

WHICH WORKS BEST?

WHICH WORKS BEST?

bit.ly/pewinternetAK

Flickr:semuthutan

CUT THRU THE NOISE

Audience Issues not press releases Pick right channel

QUESTIONS & COMMENTS

STAY IN TOUCH