Average income: £37-52kEngland, 2013

Health Survey for EnglandNDNSLCFS

Kantar WorldpanelLiterature searchKey informants

Chapter 4: Drivers of food price

Chapter 3: Drivers of food choice

Chapter 2: What families eat & throw away

Chapter 1: Diet & health

What are the policy levers which could be used to make it easier?

How easy is it for typical British families to choose a healthy diet?

47% calories

64% calories

5% with Type 2 diabetes (adult men)

31-45% with dental caries (primary age boys and girls)

32-44% with dental caries (secondary school age boys and girls)

6% with Type 2 diabetes (adult women)

5000 miles

“Our diets now pose the biggest threat to our health….Bringing UK diets into line with international dietary recommendations while maintaining a dietary pattern familiar to the UK would extend average life expectancy by approximately eight months and reduce UK diet-related GHG emissions by 17%.”

The consequences

Recommendation 1: Set out a clear vision for achieving healthy and sustainable diets with targets which can be monitored

Builds on 2 degree commitment in Paris and forthcoming Childhood Obesity Strategy

Cross government vision

Strong focus on monitoring and accountability for commitments

Link to global sustainable development goals

£96.15

+ £54.12

£150.27 6 meals per week

An abundance of channels targeting and reaching children

Fruit, veg and pasta3%

Confectionery & convenience foods 60%

Food advertising spend Nielson, 2003

High fat sugar and salt foods

£2.50 per 1000kcal

Jones et al, 2014

Non HFSS£7.50 per 1000 kcal

An abundance of places to get food

200569,760 places to eat out

201593,285 places to eat out

PHE, 2015

40% of what we buy is on promotionMore unhealthy than healthyCausing us to buy 20% more than we otherwise would

Recommendation 2: Manage the food environment to protect children

TV advertising: expand current ban to 9pm watershed

Marketing code for all forms of HFSS marketing

Planning: clarifying policy near schools

Labeling: Mandatory display of hygiene rating, calorie labeling in eating-out, health claims consistency, portion size

Formulation upper limits

Ofsted inspectors eating school meal

Common Agricultural

policy and how it is applied

Feed in tariffs affecting land

rent

Negotiating powers of producers affected by

Groceries Code Adjudicator

Lack of formulation

limits on sugar

Competition regulations

No limits to retailers grading

standards

Import tarrifsand increasing

reliance on imports

Externalised costs resulting from carbon

footprint

Research investments into

agricultural innovation

Policy levers affecting the balance of prices

Recommendation 3: Use policy measures to achieve a healthy balance

in food costs

Tax on sugary drinks

Reviewing VAT

Reducing household waste

EFRA enquiry into policies affecting price of vegetables, as well as it being a focus of GCA review due in 2016

Recommendation 4: Make it easier for consumers to know

what they are eating so they can exercise their demand

Transparency standards for processed foods

Better ways of communicating about the meat we eat, how it is produced and its carbon footprint.

Acknowledgments

• Full listing in the report

• Jenny Sutherland and Fiona Watson: lead researchers

• Food Foundation team: Alex Ward and Robin Hinks