Advertisement Opportunity! Business-to-Business Marketing at Moves Products and Services The Driving Force is the premier professional trade journal for the apartment and property management industry in the Detroit, Michigan Metropolitan area. As the official publicaon of the Detroit Metropolitan Apartment Associaon, The Driving Force represents the industry’s highest standards and reinforces the organizaon’s sterling professional image. OFFICIAL PUBLICATION OF THE DETROIT METROPOLITAN APARTMENT ASSOCIATION Serving Our Members Since June of 2002 JANUARY 2016 IREM/DMAA Trade Show March 23rd at Burton Manor in Livonia, MI 2016 Membership Directory JULY 2016 TIGERS OUTING PAGE 6 TECHNOLOGY AND MULTIFAMILY LIVING PAGE 8 ONLINE RESIDENT PORTALS PAGE 14 OFFICIAL PUBLICATION OF THE DETROIT METROPOLITAN APARTMENT ASSOCIATION 12TH ANNUAL PRISM AWARDS AUGUST 19, 2016 AT THE WESTIN HOTEL IN SOUTHFIELD, MI *PRISM AWARD ENTRIES DUE MONDAY, JULY 18, 2016* Force The Driving AUGUST 2016 OFFICIAL PUBLICATION OF THE DETROIT METROPOLITAN APARTMENT ASSOCIATION *Award entries are due August 31, 2016 by 8:31 pm Force The Driving Save the Date October 20-21, 2016 Kellogg Hotel and Conference Center East Lansing, Michigan Force The Driving
Transcript
Advertisement Opportunity!Business-to-Business Marketing That
Moves Products and ServicesThe Driving Force is the premier professional trade journal for the apartment and property
management industry in the Detroit, Michigan Metropolitan area. As the official publication of the Detroit Metropolitan Apartment Association, The Driving Force represents the industry’s
highest standards and reinforces the organization’s sterling professional image.
JULY 2014
O F F I C I A L P U B L I C A T I O N O F T H E D E T R O I T M E T R O P O L I T A N A P A R T M E N T A S S O C I A T I O N
Serving Our Members Since June of 2002
JANUARY 2016
IREM/DMAA Trade Show March 23rd
at Burton Manor in Livonia, MI
2016 Membership DirectoryJULY 2016
TIGERS OUTINGPAGE 6
TECHNOLOGY AND MULTIFAMILY LIVINGPAGE 8
ONLINE RESIDENT PORTALSPAGE 14
O F F I C I A L P U B L I C A T I O N O F T H E D E T R O I T M E T R O P O L I T A N A P A R T M E N T A S S O C I A T I O N
12TH ANNUAL PRISM AWARDS AUGUST 19, 2016 AT THE WESTIN HOTEL IN SOUTHFIELD, MI *PRISM AWARD ENTRIES DUE MONDAY, JULY 18, 2016*
Force ForceForceForceForceThe Driving
AUGUST 2016
O F F I C I A L P U B L I C A T I O N O F T H E D E T R O I T M E T R O P O L I T A N A P A R T M E N T A S S O C I A T I O N
*Award entries are due August 31, 2016 by 8:31 pm
AUGUST 2016Force ForceThe Driving
Save the Date
October 20-21, 2016Kellogg Hotel and Conference Center
East Lansing, Michigan
Force The Driving
Cutting-edge editorial content:
With a streamlined appearance and high level of sophistication, The Driving Force delivers clear, comprehensive and up-to-date information about property management that readers can apply im-mediately in their professional lives.
In articles written by the industry’s most knowledgeable managers and experts, The Driving Force covers a broad range of subjects, including: • DMAA news and upcoming events • Tips for retention and lease renewal • Emergency preparedness • Marketing and leasing • Leadership and team success • Employment, career, and continuing education • Legislative updates • Budgeting,conservationandefficiency • Annual PRISM Awards and GLAStar Awards • NAA Education Conference & Expo coverage • Specialty housing and multifamily property management • Technological advancements • Property maintenance tips
2017 Publication & Advertising Schedule Issue Editorial/Artwork Due Mail Date January 2017 November 18, 2016 December 15, 2016 February 2017 December 30, 2016 January 20, 2017 March 2017 January 27, 2017 February 21, 2017 April 2017 February 24, 2017 March 23, 2017 May 2017 March 24, 2017 April 20, 2017 June 2017 April 28, 2017 May 23, 2017 July 2017 May 28, 2017 June 22, 2017 August 2017 June 29, 2017 July 27, 2017 September 2017 July 28, 2017 August 24, 2017 October 2017 August 31, 2017 September 21, 2017 November 2017 September 29, 2017 October 20, 2017 December 2017 October 27, 2017 November 17, 2017
Ad Specifications (Width X Height) *Full Page Ads: 8.5” x 11” 1/2 Page Ads: 7.5” x 4.625” 1/4 Page Ads: 3.625” x 4.625” 1/8 Page Ads: 3.625 x 2.375” *Inside Front / Back Cover 8.5” x 11” *Outside Back Cover 8.5” x 8.5”
* for bleed, add .125” on all sides
Design Information:
All ads must be submitted in press-ready .pdf format. Ads may also be submitted as original Illustrator format. If the original ad is sub-mitted, please include all linked files and convert all type to outlines.
*Ad Design Available, $250.
Readers want competitive advantage:
The Driving Force serves the members and prospective members of DMAA. The Driving Force is published monthly with a circulation of approximately 650 per issue.
The Driving Force readers are among the most successful profes-sionals in the apartment and property management industry, con-tinuously striving to understand residents’ needs and improve the community, as well as strengthen the relationship between the or-ganization and its members and key vendors.
Our readers represent all aspects of the apartment industry, and re-search shows that the magazine is read cover-to-cover and stored in DMAA members’ libraries for future reference. This is your op-portunity to reach the niché market that the property management associations provide.
Or call Dani at 801-676-9722 to process payment over the phone.
I hereby authorize and agree to pay the rate and contract as shown above. Signature: ___________________________________ Date:____________
Terms and Conditions: • Accountbalanceisdueinfullpriortopublication.Adsnotpaidinfullpriortopublishingarenotguaranteedtorun.Amonthlyfinancechargeof1.5%,whichis18%annum,willbechargedontheunpaidbalanceofpastdueaccounts.Customeragreestopayreasonableattorney’sfeesandothercostsof collection after default and referral to an attorney.
• All materials will be reviewed for acceptability. The publisher and the sponsor reserve the right to refuse any advertisement.• Positionofadvertisementsisatthediscretionofthepublisherunlesstheadvertiserhasspecificallycontractedandpaidforapremiumposition.• Advertisers assume all liability for all content (including text representation and illustration) of the advertisement printed and agree to indemnify,
protect and hold harmless the publisher and the sponsor from any claim or action based on the content of an advertisement published. • Order is non-cancelable. If there is a problem with an ad, such as excessively late distribution, or quality concerns that are the publisher’s fault the
publisher reserves the right, at its discretion, to either refund or make good any paid ad that does not run due to publisher error.QUESTIONS?Contact Dani at:
The 64 million dollar question for any business has always been how to get the most out of their marketing invest-ments by bringing in new customers
and maintaining the loyalty of their existing clientele. That’s the beginning, the middle and the end-game of good marketing.
Well, it seems that this past year was a good yearforanswers.Officialanswers.Consen-sus answers. Simply put, it was the year that print proved it wasn’t dead. Interesting-ly, more print publications were launched this past year than in the past several years combined. So for those of you that bought into the “electronic is the only way to go” mantra, think again. And fast. Print, it turns out, still works, and these days, print has the credibility punch to maintain its staying power.
Print is PreciseThe message you send, is the message your readers actually receive. According to research with the Centre for Experimental Consumer Psychology at Bangor Universi-ty, it turns out that tangible materials leave a deeper footprint in the brain. Interestingly, this is not just because the physical materi-als stimulate both sight and touch, but also because of the actual subtraction of brain signals from the scrambled materials of outside stimuli often present with electronic distribution.
The research strongly suggests that great-er emotional processing is facilitated by the physical material rather than by the virtual. That emotional processing is important for memoryandbrandassociations.Andfinal-ly, physical materials produced more brain responses connected with internal feelings, suggesting greater “internalization.”
Print Creates RelevanceAccording to a poll conducted by Doremus andtheFinancialTimes,60%oftheseniorexecutives they surveyed across North America, Europe and Asia said that when they want in-depth analysis, they turn to print. Ironically, the rate was even higher (70%),withemployeesoftechnologycom-panies. The Doremus/Financial Times study revealedthatnearlytwothirds(64%)oftheexecutives they polled said they pay more attention to print ads than online ads. Direct mail also remains a highly effective market-ing strategy, with 80% of people readingor scanning promotional material they re-ceived in their mailbox. In a USA Strategies survey, new product introductions, print ads and editorial coverage were viewed as the most important advertising options by B2B.
Google, one of the world’s most respected and valuable brands, doesn’t rely solely on email, Internet ads and services. In fact, for its pay-per-click ad product offerings, it pours millions of dollars into traditional mar-keting, including direct mail.
Print is Cost Effective… After All AnIpsosUSstudyrevealedthat67%oftheonline populations were driven by offlinemessages to perform online searches for more information on a company, service or product. 30% of those respondents thenmade a purchase. What’s more, another USPS study from the same year deter-mined that those who received a printed catalog from a retailer were twice as like-ly to buy online from that retailer as con-sumers who did not receive the catalog. According to the United States Postal Service, people spend an average of 25 minutes with direct mail pieces such as magazines, catalogs, “magalogs,” etc. The same study showed that receiving direct
mail, personalized and targeted to their in-terests/needs, inspires many people to go out to the store or buy online. In fact, in a survey conducted on behalf of Pitney Bow-es, nearly 94%of consumers questionedsaid they had taken action on promotional offers and coupons received via direct mail over the past year.
Print Plays Well with OthersPaper remains an indispensable part of business in the Web age. However, while computers are firmly entrenched as themainworktoolinmostoffices,peoplecon-tinue to print out key documents for import-ant meetings, and turn to printed sources for reliable information. In addition, many organizations will tell you that their custom-ers respond better to print advertising than online messages. In business, paper and electronic media are not incompatible. They are the perfect complement for one anoth-er. People often like having both. Electron-ic media is great for skimming information; paper media is better for studying that infor-mation in depth.
Magazines are more relevant today than ever. They are getting stronger as content providers,theycanhaveamutuallybenefi-cial relationship with Internet websites, and they continue to be one of the most effective places to put an advertisement. Why? Be-cause people still like paper. Which means even in today’s digital world, paper makes sense.
Magazines Work - Still
In today’s digital age, the synergy generated from a multi-touch, cross chanel campaign positions an orga-nization for creating maxi-mum impact. Utilizing direct mail as one of the contact strategy elements is a proven tool for building and nurtur-ing relationships.
“
”Jason Butler, Goldleaf Data Corporation
As a lot of other market-ers cut back on print market-ing, there’s an opportunity to stand out more. It’s not per-ceived as clutter—nobody has a bad impression of maga-zines—and it can be a very useful way to drive traffic to your core property.
“
”Sucharita Mulpuru-Kodali, Analyst, Forrester Research
