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Abhishek Dave -01Sumit Nair -20Neha Chaudhary-23
Manish Shah-24
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S.C. FORD
SHREEJEE FORD
WASON FORD
AUK FORD
BHAVNA FORD
350 SUB DEALERS
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FIGO(MAXIMUM) 70%
CLASSIC 15%
ENDEAVOUR
10%
FIESTA B299
05%
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IDEA-7 QCS METHOD10 STEP SALES PROCESS1. GREETING2. NEED ASSESMENT
3. VEHICLE SELECTION4. VEHICLE PRESENTATION5. TESTDRIVE6. NEGOTIATION7. TRADE IN APPRASIAL
8. SALES/ORDER TALKING/BOOKING9. FINANCE10. INSURANCE
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MR. RAJESH SHAH
mailto:[email protected]:[email protected]:[email protected]:[email protected]7/27/2019 Ford and Royal Enfield
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Target customers monthly income
Figo 15000 above
Classic 20000 above +T. Permit
FIESTA 30000 above
ENDEAVOUR 40000 above
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All over India royal Enfield has 250 authorized dealers spread over 193 cities in 27 states.
In Maharashtra Royal Enfield have around 27 authorized dealers spread over 18 cities.
15 authorized dealers spread over 12 cities in Andhra Pradesh.
1 authorized dealer spread over 1 city in Arunachal Pradesh.
2 authorized dealers spread over 2 cities in Assam.
5 authorized dealers spread over 4 cities in Bihar.
3 authorized dealers spread over 1 city in Chandigarh.
4 authorized dealers spread over 4 cities in Chhattisgarh.
8 authorized dealers spread over 1 city in Delhi.
2 authorized dealers spread over 2 cities in Goa.
12 authorized dealers spread over 10 cities in Gujarat.
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13 authorized dealers spread over 11 cities in Haryana.
5 authorized dealers spread over 5 cities in Himachal Pradesh.
2 authorized dealers spread over 2 cities in Jammu & Kashmir.
5 authorized dealers spread over 4 cities in Jharkhand.
18 authorized dealers spread over 11 cities in Karnataka.
19 authorized dealers spread over 14 cities in Kerala.
8 authorized dealers spread over 6 cities in Madhya Pradesh.
1 authorized dealer spread over 1 city in Meghalaya.
1 authorized dealer spread over 1 city in Mizoram.
1 authorized dealer spread over 1 city in Nagaland.
6 authorized dealers spread over 5 cities in Orissa.
26 authorized dealers spread over 24 cities in Punjab.
9 authorized dealers spread over 9 cities in Rajasthan.
20 authorized dealers spread over 12 cities in Tamil Nadu.
21 authorized dealers spread over 18 cities in Uttar Pradesh.
6 authorized dealers spread over 6 cities in Uttarakhand.
10 authorized dealers spread over 8 cities in West Bengal.
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74626 units sold in the year 2011. Royal Enfield manufactures 9000 bikes a month but still
has a waiting period of approx 12 months.
Sales was Rs. 666.5 crore in 2011.
Venki Padmanabhan is the managing director of the company.
Contact not disclosed.
Sanjay tripathi is the marketing head.
Contact not disclosed.
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The Royal Enfield today largely classifies its creations into the basicthree distinct lines as depicted
below :
THE BULLET
BULLET ELECTRA TWINSPARK
BULLET 350 TWINSPARK
BULLET ELECTRA EFI
BULLET ELECTRA DELUXE BULLET 500 EFI
THE CLASSIC
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CLASSIC DESERT STORM
CLASSIC CHROME
CLASSIC BATTLE GREEN
CLASSIC 500
CLASSIC 350
THE THUNDERBIRD
THUNDERBIRD 500
THUNDERBIRD 350
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ROYAL ENFIELD MUMBAI BRAND STORE
Shop No.6 & 7, Imperial Plaza, 27th & 30th Road Junction Linking Road, Opp. Bandra
Hindu Association Bandra (West) Mumbai - 400 050
Telephone:
91 - 22 - 26409526
Mobile: 9892402225Email: [email protected]
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