Digital Market Strategy

Big IdeaViral Video Campaign

(Social Media Programs)

Ford Giveaway(Free Car, Gas Gift Cards &

More)

Target Audience Targeting everyone across the world

Main Focus: 18-35 years old (Frequent Social Media Users)

Digital Strategy

Social Media (Facebook, Snapchat, YouTube, etc)

Internet marketing, SEO (Search Engine optimize)

Mobile Apps

GoalsOur Main Focus:

Brand Awareness #FordMission

Winning a new Ford of their choice (1 winner per month)

Giveaways Weekly

Tactics & Strategy Partnering with GoPro

(Using GoPros to promote)Reward System

(Promoting those who draw attention)(Staying in touch with winners)

Following Media Traffic(Staying aware as to who is sending the traffic our

way to evaluate the rewards they can receive)

Tactics & StrategyKPI – Key Performance Indicator Measuring Performance is key

With this promotion, we should see sales increase by 10-15%.

Tracking your points(Keeping up with your points)

BudgetBalancing out our budget is key to success.Based off of our 2014 revenue, we will budget

for ¼ of the companies expenses to help the cost of the digital strategy.

Hire fifty employees to help maintain and communicate with our contestants

Budgeting the reward system

ConclusionUnderstanding our strategyKnowing how our target market will have a long

impact on the companyMaintaining our relationship with our customersSocial Media is where we need to be

Thank You