FORD SYNC / MYTOUCHBy: 303 Student

WHAT ARE WE LOOKING FOR? A website that inspires ease of use Welcoming color scheme No over-the-top animations or distracting graphics Simple to navigate Interactive when user wants it to be Can be personalized

WHY THIS WEBSITE WORKS

Easy to read Easy to navigate Simple but stylish User can easily

choose their desired path

No scrolling necessary

www.syncmyride.com

IS IT CONSISTENT? Simple terms Large, easy to use/read tabs across top Important headings in bold Maintains a single page view with no scrolling involved Personalized

COLOR SCHEME Follows along with the colors of the SYNC MyTouch

System Colors can be associated with the features of the vehicle

Blue – Climate Red – Entertainment Yellow – Phone Green – Navigation

BROCHURE Who will read it?

Current Ford dealership managers and employees

Where will it be displayed? Ford Showrooms across the nation

Color Scheme? Needs to be fluent with current SYNC information

and materials What Should it say?

Detailed yet simplistic. Covering the basic concepts,highlight key features, give explanation but not bore readers with details. Leave room for experimenting andexcitement.

LAYOUT Informative Terminology that matches current

materials Detailed, but still leaves the

customerwanting to explore more

Easy to read Proximity What is SYNC, What can it do for

you, and what other cool stuff is it capable of?