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Urban Studies Masters ProgramsBest Practices

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Best PracticesWebsiteTufts University

Clear AdmissionInformation

- Who Applies

- Why they Apply

Social Media

LinksLots of News and Resources

Community InvolvementOpportunities

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Best PracticesStudent ProfilesHunter College

Detailed Information

- Admissions Process

- School Selection

- Faculty Interaction

- Community Involvement

High Level Overviews

Gives the Reader a Perception of theSchool Through The Eyes of a

Student

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Best PracticesTeacher ProfilesBoston University

High Level Overviews

List of Courses Info Re: Honors, Grants & Publications

List & Links to Scholarly Works

Gives the Reader a BetterUnderstanding of the Values the

Teachers Bring to the Table

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Best PracticesAlumni ProfilesHunter College & University of Maryland

Detailed Information (Hunter)

- Career Information

- Skills Learned

- How Hunter Attributed to Success

- Video interview

High Level Overviews (Hunter)

Alumni Newsletter (Maryland)

- Extensive Updates Regarding Alumni

- Updates Alumni About Program/Dept.

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Best PracticesThesesHunter College

PresentationSmall Summary

Medium Summary

Full Report

Team

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Best PracticesTwitterThe New School & University of Maryland

Links to Theses

Job Opportunities

Department-Run Account: 3,400 Followers

Urban Study News

Promotion of the Program

Program-Run Account

552 Followers

Flyers for Events

Student Program-Run Account: 50 Followers

Vitalizes the Personality of the School / Program

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Best PracticesFacebookBoston University

Hosting of Student and Alumni

Projects

DepartmentPublications

(Newsletters, EventFlyers, Etc.)

Random Pictures of Student/ Campus Life

(Generate The Most Likes)

Student, Alumni and

Professor News Links

Department-Run

Account

3,800 Likes

Vitalizes the Personality of the School / Program

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General ObservationApplication Requirements

Fordhams Masters in Urban

Studies Program is the only

program in its field with theprerequisite of incoming

students required to have taken

at least 3 urban study classes in

undergraduate school.

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Positioning MapCost & Brand Representation

Low

Cost

High

Cost

Strong Brand Representation

Brand Representation:

Website

Profiles

Thesis

Event Calendar

Affiliations

Fordham

Queens

Hunter

Tufts

New School

Maryland

Delaware

EasternBoston

Temple

LIU

Rutgers

Weak Brand Representation

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Key TakeawaysPositioning

Lower cost programs have strongerbrand representation than Fordham

Continuing to increase your brandrepresentation will help set Fordham apart

from other high cost competitors

Lower and comparable cost programsare more socially engaged

This creates an opportunity to position awayfrom New School (a local competitor) andother high cost competitors in this regard

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Urban Studies Masters Programs

Competitor Analysis

APPENDIX

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CUNY Queens CollegeUrban Studies

ConversationSeries

Student Profiles

Avg. Graduates(09 11): 83

Faculty Profiles Faculty Publications

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Tufts UniversityUrban and Environmental Policy and Planning

Theses Over 100 on Website

Video Intro to Program

930 Views

Avg. Graduates(09 11): 36

LinkedIn 190 Members

Alumni

Twitter (Dept.)

325 Followers

News Links

Internships 25 Examples

Website Most informative

Clear Information

Student & Teacher Profiles

Program News

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The New SchoolTheories of Urban Practice

Leveraging of New School

Facebook

YouTube

Open House

Events Community

Teacher Profiles

Avg. Graduates(09 11): 25

Twitter (Program)

550 Followers

Urban City News

Event Flyers

Video

570 Views

MA Overview

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University of MarylandUrban Studies and Planning

Alumni Newsletter Updated Yearly

30 Pages of News

Avg. Graduates(09 11): 23

News & Events

Open Houses

Public Lectures

Twitter

Dept. Page: 3,300 Followers

Student Page: 50 Followers

Sponsored Events

Live Tweets

Promotion

Photos

Community Involvement

Facebook (Dept.)

620 Likes

News, Events

YouTube

73 Videos

Top Videos 400 Views

Theses Over 50 Projects on Website

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University of DelawareUrban Affairs and Public Policy

Videos on Website Intro to Program: 250 Views

Public Service: 1,000 Views

Student Profiles Very Detailed

Avg. Graduates(09 11): 20

List of Career Opportunities

Specific Companies

Facebook (Dept.) 176 Likes

Event Promotion

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Eastern UniversityUrban Studies with Concentrations

Blogs

Student Run Blog

Faculty & Staff Run Blog

Reader Comments

Avg. Graduates(09 11): 17

Twitter (Program) 430 Followers

Link to Theses

Urban Studies News

YouTube Video Links

Partnerships 30 Partners

Facebook (Dept.) 136 Likes

Theses, Events,

Info

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Boston UniversityUrban Affairs

Leveraging of Metro College School for Continuing Education

Facebook

Twitter

YouTube

Instagram

Teacher Profiles Links to Published

Work

Avg. Graduates(09 11): 8

Facebook (Dept.) 3,870 Likes

Lots of Photos (Events)

User Engagement

Great Source for News

Metropolitan

Magazine Tons of News

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LIU - BrooklynUrban Studies

No Strengths Outdated Website

No Marketing

Avg. Graduates(09 11): 2

Rutgers UniversityCity and Regional Planning / Studies

Avg. Graduates(09 11): 0.3

Studios (Theses) Over 50 on Website

Teacher Profiles Lists of Publications

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Fordham Urban Studies Program SWOT Summary

STRENGTHS:

Field Study

Passion

Targeted Majors

WEAKNESSES:

Tuition Cost

Career Services

Location

Application Requirements

OPPORTUNITIES:

Databases

Website

Events/Memberships

Word of Mouth

Social Media

New Targets

THREATS:

Number of competitors

Tuition Cost

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Competitor Analysis

A

vg.

Graduates

(09-11)

Tuition

Website

StudentProfiles

TeacherProfiles

A

lumniProfiles

Thesis

E

ventCalendar

Fordham - $1,320 Yes Yes Yes No Yes No

CUNY Queens College 83 $365-$675 Yes Yes Yes No No Yes

CUNY Hunter College 68 $385-$710 Yes Yes Yes Yes Yes Yes

Tufts 36 $1,114 Yes Yes Yes Yes Yes No

The New School 25 $1,310 Yes No Yes No No Yes

University of Maryland 23 $525-$1,131 Yes Yes Yes Yes Yes Yes

University of Delaware 20 $1,513 Yes Yes No Yes No No

Eastern University 17 $650 Yes No No No No Yes

Boston University 8 $687-$1,374 Yes No Yes Yes No No

Temple 3 $687-$961 Yes Yes Yes No No Yes

LIU Brooklyn 2 $1,110 Yes No No No No No

Rutgers 0.3 $626-$1,025 Yes Yes Yes No Yes Yes

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Competitor Analysis (cont.)

Avg.

Graduates

(09-11)

Tuition

NewsLinks

Affiliations

TwitterPage

(Program)

TwitterPage

(Dept.)

FacebookPage

L

inkedInPage

Y

ouTubePage

Fordham - $1,320 No Yes No 233

Followers No No No

CUNY Queens College 83 $365-$675 No No No No No No No

CUNY Hunter College 68 $385-$710 Yes Yes No 100

Followers

330

Likes No No

Tufts 36 $1,114 Yes Yes No 304

Followers No

190

Members No

The New School 25 $1,310 No No 550

Followers No No No No

University of Maryland 23 $525-$1,131 Yes Yes 50

Followers

3,300

Followers

624

Likes No Yes

University of Delaware 20 $1,513 No No No No 267

Members No No

Eastern University 17 $650 No Yes 430

Followers No

136

Likes

60

Members Yes

Boston University 8 $687-$1,374 Yes No No 543

Followers

3,870

Likes No Yes

Temple 3 $687-$961 Yes No No 100

Followers

315

Likes No No

LIU Brooklyn 2 $1,110 No No No No No No No

Rutgers 0.3 $626-$1,025 Yes No No No No No No