Forecasting for Seasonal Locations
Locations w/ Seasonal Variations
• Summer Resorts (Beach, Lake, Mountain)• Winter Resorts (Ski Destinations)• Snowbird Areas (Florida, Arizona)• College Towns• Other (Special Events)
Keys to Good Seasonal Forecasting
• Historical Store Data (if available)• Good casing data by month / season• Creating a base forecasting period (census)• Understanding the dynamics of population
change by season • Understanding where the potential is derived– Time shares, rental homes, hotels, campgrounds,
daytime population
Store Sales History
January $138,255 July $984,007February $136,532 August $886,226March $163,831 Sept $420,225April $206,038 October $236,773May $396,244 November $169,324June $821,486 December $226,024
Balanced for April
Census Base Population