what to watch out for and (maybe) start this yearTECHNOLOGY, SOCIAL & DIGITAL
TRENDS
A SHORT REVIEW OF LAST YEAR
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The Attention Web(death to) ClickbaitStorytelling
Crowdfunding contentPodcasting
VideoMeasurementMobile B2BDesign
legal • insurance • accounting • real estatePROFESSIONAL SERVICES WAKE UP 1
business processes are being disrupted
at the core of social, is messagingMESSAGING APPS 2
Drag picture to placeholder or click icon to add
that’s more than all of Christianity, globally; how’s that for impact?3 billion users and counting
Source: Companies, BI Intelligence estimates
snapchat
relationship building • behind the scenes • live events • limited time offers…and Cosmo gets 3MM viewers a day via Snapchat
vomiting rainbows and sales?
more than just chatting going on…
but maybe not quite how you think$ € £ ¥ ₨ 3
retail • lending • personal finance • payments • equity financing • crowdfunding • consumer banking • financial research • infrastructure • stock markets • loyalty & rewards
fintech
guess who’s freaking out?Source: Business Insider
digital platforms • community supported agriculture (CSA) • co-operative funding
P2P lending
connecting people who can help one another
content consumption is not going away, it’s changingON DEMAND/SUBSCRIPTION SERVICES 3
Netflix • Hulu (in Canada we also have Shomi & CraveTV)
streaming video on-demand (SVOD) subscriptions
2014 2015E 2016E 2017E 2018E 2019E
4.0 4.85.8
7.39.2
11.5
Billi
ons
USD
Streaming Video Subscription Revenue (US)
TV’s demise is still a ways off
Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm streaming music
2014E 2015E 2016E 2017E 2018E 2019E
8.711.4
14.016.5
18.720.6
Billi
ons
Streaming Music Paid Subscribers
Source: BI Intelligence estimates based on historical data from the RIAA
podcasting continues to grow
Source: Pew Research, Edison Research, Activate analysis
all the news that’s fit to …post?NYT digital revenue
Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 $-
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Mill
ions
the connected home • connected everythingThe INTERNET of THINGS + WEARABLES 4
AR • VR • fashion • health • enterprise
IoT will disrupt traditonal industries too
JUST IN TIME LEARNING 5microlearning • knowledge-on-demand
MOOCs • accreditation • future earnings tuition
AD BLOCKING 645MM average monthly active users in the US (Q2 2015)
tracking • privacya political statement? a backlash to bad UX? $28.1B ad revenue blocked
it’s more than just about the selfiePHOTO SHARING 7
storytelling at its finest
Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV) purposeful sharing
more than pizza deliveryDRONES 8
precision agriculture • disaster response • mining/quarrying • infrastructure inspection
access & autonomy
360°?!?! oh YEAH! 360° VIDEO 9
a fuller storytelling experience
It’s coming, but is still years away from being anything but nicheVIRTUAL REALITY 10
diversity is an imperative if mass adoption is soughtniche community means niche design
gaming • content creators • military • architecture • emergency response
VR + simulation
ADDENDUM
FRICTION vs. FRICTIONLESS
20 year cycles dictate our lifestyle and buying habitsculture & consumption
THANK YOU…