Claus Møldrup, PhD (pharm.) Associate Professor, University of CopenhagenDirector TBWA\WorldHealthFormer visiting Professor, INSEAD
Forestillinger omfremtidensfarmasøytiskePraksis
- From content to care
N=47537
The European Social Survey (the ESS) is a biennial multi-country survey covering 25 nations. These data is from 2004/2005
Accept of using pharmaceuticals in different areas in average across EU
17,70%
26,30%
34,50%37,30%
49,20%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
Approve or stronglyapprove if healthy
people use medicines toloose w eight
Approve or stronglyapprove if healthy
people use medicines tofeel happier
Approve or stronglyapprove if healthy
people use medicines toimprove sex life
Approve or stronglyapprove if healthy
people use medicines toreduce hair loss
Approve or stronglyapprove if healthy
people use medicines toimprove memory
SalesR&DMarketing
SalesR&DMarketing
VS
Product Product + service = a new product
New product = apply for patent/trademarkNew product ≠ generic, analog, copy = less comp.
VS
Communication/Marketing/support/legal/economical
Chains
R&D + clinical testuniversities/research
organizations
Communication/Marketing/support/legal/economical
Associations
Sales / QAChains
Sales / QAIndividuals
Bulk
LAB
OfficePharmacist
Manufactory
Customer
Produktion
Service
Pharmacy layout in 1950
disposal
disposal
OfficePharmacist
disposal
Customer
Produktion
Service
Pharmacy layout in 2009!!!!
Kitchen
Customer
CustomerCustomer
Customer
Customer
Produktion
Service
Restaurant layout in 2009
Customer Costomer
Customer
Customer
Introduktionstilbud
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