Content & Promotional StrategyKimia Vakili, Makenzie Hendrix, Kyle Beckingham and Kara Mendez

Social Media Goals

Continue to strengthen Instagram, Twitter, and Facebook presence.

Get people hyped about Forge 54, their mission, and what they do.

Let target communities know how much they mean to Forge 54.

Our Target Communities

Sponsors Donors

Those who can bring food to the event, necessary

equipment, and support for Forge 54.

Individuals or groups who can fulfill monetary needs for a

variety of Forge 54 projects and activities.

College Students

Or anyone interested in joining the Forge 54 family!

Enthusiastic students ready to put their creativity to use.

Our Mediums

Instagram Twitter

Display open and fun working environment, and

behind-the-scenes previews.

Any short media-friendly messages about sponsors, Forge 54 projects, or upcoming events.

Facebook

Perfect place for newsworthy stories, and concise event

information.

Sample Posts: Instagram[insert photo of SOCIAL Lounge in Costa Mesa]

CAPTION: Come be social and grab a drink at our monthly mixer event, Forge Connect! #TipsyTuesdays #DrinkOn #ForgeOn

[insert 15 second video of company culture at Forge 54]

CAPTION: Join in on a collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students converge to donate their time and talents to create, inspire, and help great causes. #ForgeOn

Sample Posts: TwitterGet #connected at Forge Connect mixer! Head to [location], drink, mingle, and #ForgeOn! [insert photo]

54 hours, one goal. Want to help us make a difference? #Forge54 #ForgeOn [insert video or info link here]

Sample Posts: Facebook

Sample Posts: Facebook

Branching Out

#ForgeFamily Vacation By Students, For The World

Catalina Island Trip giveaway for the biggest

Forge 54 contributor.

(Encourages Donations)

Competitions for university students everywhere submit their own Forge 54

promo materials.

(University Involvement)

Forge 54 Live

Livestream events or activities run by Forge 54. Use YouTube for 54 hours

of live streaming.

(Social Media Stunt)

Facebook, Twitter, and Instagram are great, but is there more?

Involvement

Our Mission: Forge Onward

Why?

How we do it.

What we do.

#ForgeOnward#ForgeOn

Simon Sinek - the Golden Circle

Our Mission: Forge Onward

Why?

How we do it.

What we do.What: “Wanna help us build stuff?”

How: “Here’s what we do - we promise it’s fun.”

Why: Whoever’s listening probably just stopped thinking.

Our Mission: Forge Onward

Why?

How we do it.

What we do.Sell the feeling of Forge 54, the idea of powering through the weekend, creating something amazing, and impacting something somewhere.

Why: Communicate the goal of moving the world forward with the next generation of marketers.

How: Get together and make something amazing.

What: “We’re pretty cool, wanna help us build a well?”

Conclusions● Our main goal with the #ForgeOn

campaign is to increase awareness and get people excited about the Forge 54 event.

● We aim to do this by enhancing the social media presence of Forge 54, and giving our target audience more incentive to get involved.