Form G
Commonwealth of Australia
Competition and Consumer Act 2010 — subsection 93 (1)
NOTIFICATION OF EXCLUSIVE DEALING
To the Australian Competition and Consumer Commission:
Notice is hereby given, in accordance with subsection 93 (1) of the Competition and
Consumer Act 2010, of particulars of conduct or of proposed conduct of a kind
referred to subsections 47 (2), (3), (4), (5), (6), (7), (8) or (9) of that Act in which the
person giving notice engages or proposes to engage.
PLEASE FOLLOW DIRECTIONS ON BACK OF THIS FORM
1. Applicant
(a) Name of person giving notice:
(Refer to direction 2)
Total Oil Australia Pty Ltd ABN 15 149 501 922 (Total Oil Australia)
(b) Short description of business carried on by that person:
(Refer to direction 3)
Total Oil Australia distributes a range of oils, lubricants and ancillaries
(lubricants). Total Oil Australia has an agreement with Nissan Motor Co
(Aust) Pty Ltd (Nissan) under which it sells lubricants branded as Nissan
Genuine Oil (Nissan Oil) to Nissan for on-sale to Nissan and Infiniti car
dealers in Australia (dealers). The lubricants are purchased by Nissan and
Total Oil Australia delivers the lubricants to the dealers.
Total Oil Australia also sells lubricants under its own brands, Total Oil
Australia and Elf, to Nissan and a range of other customers either directly
or through other distribution channels.
(c) Address in Australia for service of documents on that person:
Richard Murphy
Partner
MinterEllison
Rialto Towers, Level 23, 525 Collins St
Melbourne VIC 3000
2. Notified arrangement
(a) Description of the goods or services in relation to the supply or acquisition of
which this notice relates:
This notification relates to:
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O the provision of finance to purchase lubricant storage and handling
equipment (equipment);
• the provision of equipment hire services; and
• the supply of lubricants.
(b) Description of the conduct or proposed conduct:
Total Oil Australia is proposing to:
O offer to supply dealers with finance to purchase equipment and/or
equipment hire on the condition that they purchase a minimum
volume of lubricants from Nissan or its related bodies corporate; and
O refuse to supply dealers with finance to purchase equipment or
equipment hire if they do not agree to, or fail to, purchase a minimum
volume of lubricants from Nissan or its related bodies corporate.
(Refer to direction 4)
3. Persons, or classes of persons, affected or likely to be affected by the
notified conduct
(a) Class or classes of persons to which the conduct relates:
(Refer to direction 5)
Nissan and Infiniti car dealers.
(b) Number of those persons:
(i) At present time:
There are approximately 200 Nissan and Infiniti dealers nationally.
(ii) Estimated within the next year:
(Refer to direction 6)
Total Oil Australia is not aware of any expected changes to the number of
Nissan and Infiniti dealers over the next year.
(c) Where number of persons stated in item 3 (b) (i) is less than 50, their names
and addresses:
N/A
4. Public benefit claims
(a) Arguments in support of notification:
(Refer to direction 7)
The proposed conduct would result in the following public benefits:
O Total Oil Australia becoming an additional provider of equipment
finance and hire for the dealers and thereby increasing competition in
those markets;
• increased competition in the supply of lubricants; and
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• enable dealers to obtain finance for lubricants equipment at a lower
cost.
(b) Facts and evidence relied upon in support of these claims:
Increased supply of lubricants equipment hire and finance
In the absence of the condition requiring dealers to purchase a minimum
volume of lubricants from Nissan, Total Oil Australia would be unlikely to
provide the dealers with finance or equipment hire. Accordingly, the
proposed conduct would increase the number of providers of these
services to the dealers.
Increased competition in the supply of lubricants to dealers:
Other suppliers of lubricants (eg Castrol, Valvoline, Shell, Mobil, Fuchs etc)
supply directly to customers such as car dealers and bundle the sale of
lubricants with lubricants equipment hire and/or finance. Total Oil
Australia must compete with these bundling arrangement which are
attractive to lubricant customers as they reduce their finance costs in
respect of lubricant equipment and their administration costs by dealing
with a single supplier.
As Total Oil Australia supplies to Nissan rather than the dealers, it can only
compete with these bundling arrangements by supplying equipment
finance and/or hire on the condition that dealers purchase a minimum
volume of lubricants from Nissan. Accordingly, the proposed arrangement
would mean that Total Oil Australia can bundle the sale of lubricants by
Nissan with equipment finance and/or hire from Total Oil Australia. This
would ensure that Total Oil Australia is competitive in the market for
lubricants.
Lower costs for dealers
Under the proposed conduct, Total Oil Australia is able to offer equipment
finance to dealers at lower cost than ordinary finance due to the
guaranteed volume of lubricants sold to Nissan.
Total Oil Australia would also be able offer dealers equipment finance or
hire for fees that aligned with the volume of lubricants purchased from
Nissan, such as charging fees on a cents per litre of lubricants purchased
basis equipment finance or hire.
The proposed conduct would also reduce dealers' administrative costs by
enabling them to effectively manage their demand for lubricants and
equipment with aligned suppliers.
5. Market definition
Provide a description of the market(s) in which the goods or services described at 2 (a) are supplied or acquired and other affected markets including: significant suppliers and acquirers; substitutes available for the relevant goods or services; any restriction on the supply or acquisition of
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the relevant goods or services (for example geographic or legal
restrictions):
(Refer to direction 8)
The market for the supply of lubricants is highly competitive and includes
competitors such as Castrol, Valvoline, Shell, Mobil, and Fuchs. Different
branded lubricants would be considered substitutable as they are
manufactured to certain industry standards (API, ACEA and JASO
standards).
For example, many dealers purchase generic lubricants and regard them as
substitutes for Nissan Oil.
The market for equipment finance and/or hire is also very competitive.
There are many other suppliers of lubricants (eg Castrol, Valvoline, Shell,
Mobil, Fuchs, etc) that offer customers lubricants bundled with equipment
finance and/or hire.
6. Public detriments
(a) Detriments to the public resulting or likely to result from the notification, in
particular the likely effect of the notified conduct on the prices of the goods or
services described at 2 (a) above and the prices of goods or services in other
affected markets:
(Refer to direction 9)
The proposed conduct will not have any detrimental impact on
competition in the markets set out in Section 5. The dealers are not
compelled to take up the offer of equipment finance and/or hire from
Total Oil Australia and are at liberty to acquire finance or equipment hire
from other competitors in the market.
Purchasers of lubricants (including the dealers) are able to readily switch
between lubricants suppliers, despite the existence of bundling by
suppliers of lubricants. This is because there are no barriers preventing a
supplier from offering a replacement bundling arrangement.
Total Oil Australia is not involved in the commercial arrangements between
Nissan and the dealers and dealers are free to negotiate the commercial
conditions of supply with Nissan.
Other than the guaranteed volume, dealers are not subject to any
exclusivity.
(b) Facts and evidence relevant to these detriments:
See above for details.
7. Further information
(a) Name, postal address and contact telephone details of the person
authorised to provide additional information in relation to this notification:
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Richard Murphy
Partner
MinterEllison
Rialto Towers, 525 Collins St
Melbourne VIC 3000
Dated CO OcrER (PO i1
Signed by/on behalf of the applicant
APH`l (Full Name)
M )1\)-rE R ELLA S 0
(Organisation)
PARTNJ ER
(Position in Organisation)
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DIRECTIONS
1. In lodging this form, applicants must include all information, including supporting
evidence that they wish the Commission to take into account in assessing their
notification.
Where there is insufficient space on this form to furnish the required
information, the information is to be shown on separate sheets, numbered
consecutively and signed by or on behalf of the applicant.
2. If the notice is given by or on behalf of a corporation, the name of the
corporation is to be inserted in item 1 (a), not the name of the person signing the
notice, and the notice is to be signed by a person authorised by the corporation
to do so.
3. Describe that part of the business of the person giving the notice in the course of
the which the conduct is engaged in.
4. If particulars of a condition or of a reason of the type referred to in section 47 of
the Competition and Consumer Act 2010 have been reduced in whole or in part
to writing, a copy of the writing is to be provided with the notice.
5. Describe the business or consumers likely to be affected by the conduct.
6. State an estimate of the highest number of persons with whom the entity giving
the notice is likely to deal in the course of engaging in the conduct at any time
during the next year.
7. Provide details of those public benefits claimed to result or to be likely to result
from the proposed conduct including quantification of those benefits where
possible.
8. Provide details of the market(s) likely to be affected by the notified conduct, in
particular having regard to goods or services that may be substitutes for the good
or service that is the subject matter of the notification.
9. Provide details of the detriments to the public which may result from the
proposed conduct including quantification of those detriments where possible.
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