Formo Magazine May June 2013 Issue

7/30/2019 Formo Magazine May June 2013 Issue

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JOEY

RAMIREZ

formomagazine.com MAY 2013 ISSUE

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ISSUE

The beginnings of afashion icon

10Winning WaysTo Beat theTexas Heat

mENSFashion

SAMA7th AnnualSan AntonioMusicAwards

BTC 6Art coming to life


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TABLE

10 Winning Waysto beat the Texas heat

Joey RamirezFashion Designer

MENS FASHION

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tents

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JoeyRamirez


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INSPIRATION

Whatever It Takes

The word diligence includes such qualities as hard work, honesty, persistence and striving for excellence. The NewLiving Bible Translation puts in the way: Lazy people want much but get little, but those who work hard will prosper.

One expert says, Success doesnt come from being a hundred percent better than your competition, but from being one

percent better in a hundred different ways. Syndicated business columnist Dale Dauten says: If you want to be crative

in your company, your career or your life, it all comes down to one easy step... the extra one. When you encounter a fa-miliar plan, you just ask one question: What else could we do? To succeed youll have to do more-more thank you may

want, more than your competition, more than you think youre capable of. The poet William Arthur Ward said: I will

do more than belong- I will participate. I will do more than care- I will help. I will do more than believe- I will practice. I

will do more than be fair- I will be kind. I will do more than forgive- I will forget. I will do more than dream- I will work.

I will do more than teach- I will inspire. I will do more than learn- I will enrich. I will do more than give- I will serve. I

will do more than live- I will grow. I will do more than suffer- I will triumph. You cant do whatevers easiest and still

reach your goal. You must do more. You must do whatever it takes. - John 3:16

EDITOR-IN-CHIEF/PRESIDENT JOSE VALDEZ

C.O.O ERICA TORRES

GRAPHIC DESIGN DIRECTOR SILVERIO RIZO II

C.F.O ISABELL VALDEZ GONZALES

HUMAN RESOURCE DIRECTOR JERRY GONZALES

DIRECTOR OF MUSIC & ART/ WRITER TOMAS VASQUEZ

CONSULTANT/ADMIN ASSISTANT RICARDO BENITEZ

WRITER VERONICA GASKEY

WRITER ASHLEY KNUDSON

fashion magazine

WRITER Jules Aldaz


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EMAIL [email protected] TO ADVERTISE WITH US?


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1) So Fresh and So Clean.

First and foremost lets find a shampoo

that lathers less. Sudsy doesnt neces-

sarily mean cleansometimes, it means

the opposite. Shampoos that lather

too much are often overloaded with

moisturizing products, which can leave

build-up in your hair, making it look and

feel dirtier quicker. So opt for a sulfate-free

formula. Burt Bees All-Natural Shampoo;,

Bed Head TIGI Superstar Shampoo and

DermoOrganic Conditioning Shampoo are

all excellent choices.

10 Winning Ways To

2) Nourish Your Hair.

After cleansing, give your locks a burst of cold.

Before you hop out of the shower, turn the

cold water on for a few seconds and quickly

rinse it through your strands. It helps seal the

cuticle, adding a sleek finish to your locks.

3) Dry Shampoo Bonus.Use dry shampoo a different way. Instead

of waiting until your locks need a dirt-

fighting pick-me-up, apply a dab of dry

shampoo to your roots immediately after

you wash and dry them. Though your

hairs already clean, the barrier will stave

off the debris and oil that your strands will

collect throughout the day before it hits.

It also gives you that killer Texas volume!

Try Suaves Keratin Infused Dry Shampoo,

Garnier Fructis Volume Extend Instant

Bodifier Dry Shampoo or Tresemmes

Freshstart Dry Shampoo.

4) Drop The Towel!

Keeping wet strands wrapped in a towel

for a half-hour as you do your make-

up will just cause frizz! The roughness

of the cotton forces your hair cuticles

open, making them more likely to go

every-which-way. Instead, squeeze out

excess water as soon as youre out of the

shower, then let your hair air-dry for five

or ten minutes before blow-drying.

5) Protect Your Hair!

Whether its a leave-in conditioner or thermal spray or any

pre-styling product apply product at least 10 minutes before

you style. By doing so, it helps it fully absorb into your strands

so you get all of its benefits and more bang for your buck.Good options are Paul Mitchells Heat Seal; Tresemmes Heat

Tamer Proctectant Spray and Dove Heat Defense.

STYLEWOMEN'S

TIPS

Its that time again, Spring is here or if youre

in Texas, its more like Summer. Fear nothing

because living here has forced us to adapt to

the sun and heat. So whether youre a visitor

or a native, here are 10 simple and easy ways

to avoid frizzy manes due to the high humid-

ity here in Texas. Tips for everything from

cleansing your hair to styling and locking in

your look! Article by : Esm Garcia

Worry Free Hair Treatments

For Any Weather.


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Beat the TexasHeat6) So You Want The Blow Out Your Hair Stylist Gives You?

Heres a good tip: play hot-and-cold as you blow-dry.

When using a round brush to dry your hair in sections,

start from the roots and dry all the way to the ends, let-

ting the brush linger at the tips of your strands. Let your

hair cool off like this on its own for five seconds, then

repeat on another section. Alternating between heat and

cool-down time helps set the style and your hair will have

more body.

7) Pump Up the Volume!

If its volume you seek, use rollers for high-volume.

For that Texas lift, blow out your locks until theyre

dry. Then, section off the hair on top of your

headbetween your temples and all the way

back to the crown of your hair. Divide that section

into three smaller sections vertically (as if you

were making a mohawk), and wrap each in a

2-inch Velcro hair roller. Let your hair sit like this for

30 minutes, and then unwrap your strands, lightly

comb them out, and spray for hold.

8) Wrapdont clamp.

When using a curling iron, you dont need

to fasten your locks to the barrel. It is

better to wrap sections around the iron

and hold in place for about 10 seconds

to score the same soft, sexy curls in

half-the time.

9) Hair seems dull?

Perform an at-home glaze between color appointments.

Glazes are good for filling holes and rough spots in your haircuticles, helping to smooth your locks and put moisture back

into your hair. This keeps your color shiny and bright so it lasts

longer and looks better. Plus, you can snag an at-home kit

from your local drugstore. John Freidas Luminous Glaze is an

excellent choice.

10) Awaken Your Mane.

Use spray bottles as your new lazy-day BFF. If you wake

up and your locks are totally flat or grungy from the day

before, just spray the top layer of your hair until damp,

and then use a big barrel round-brush (2 inches or more)

to blow your locks dry. Youll score high volume on that

top layer, and since its freshly blown out, youll create the

illusion of all-over smooth hair. Finish with a smoothing

serum. An exceptional serum is Moroccan Argan Oil, its

weightless and smells amazing!


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9/169Photo Credit: Elizabeth Greco

MENSFASHION

Lorenzo UomoShirt, $79.50

To Boot New YorkClark Plain Toe Derby Shoe, $350.00

1901Eastport Shorts, $49.50

Remo TullianiLuca Belt, $79.50

AG JeansProtg Straight Leg Jeans (Hunts), $185.50

Remo TullianiLuca Belt, $79.50

Cole HaanShoes $119.50


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JOEYRAMIREZThe beginnings of a

fashion iconArticle by: Erica Torres


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11

San Antonio is quickly becominga focal point for talent. In recent years weveseen the likes of American Idol and AmericasGot Talent scout the city for the next superstar.And so the same can be said of one of SanAntonios emerging fashion designers. Threeyears ago the name Joey Ramirez may nothave a rang a bell for many in our local fashioncommunity. Fast forward to 2013 and he is be-coming one of the most sought after designersin San Antonio, Texas. He has been blessed tohave his collections featured in several fashionshows, photo shoots and even a music videofor national star, Devyn Deloera, a finalist onSeason 3 of The Voice. He has worked withquite a few notables in the San Antonio area aswell, such as the lovely Ms. Cassandra Lazenby,a morning show host on Daytime @ Nine on ourlocal FOX San Antonio network, and with TonyHarris of Tony Harris Productions who pro-duced San Antonio Fashion Week 2012.

Allow me to introduce to you Mr. JoeyRamirez. Originally from Laredo, Texas, he haswelcomed San Antonio and its culture withopen arms. Joey was raised in a loving andsupportive home; his mother and father are theepitome of hardworking parents. His mother,Josefina, has been a custodian for 32 yearsat Martin High School in Laredo, Texas while


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his father, Jose, has been a security officer for the past ten years; however, prior to that he was a tenuredconstruction worker. Joey was raised with his two brothers, one older and one younger, both also avid artists.His younger brother, Manuel, is the musician of the family as Joey puts it, who can play the guitar and piano.In high school, Manuel and Joey started a garage band playing mainly covers of hard-rock bands such as KISS,Chevelle and Kittie; Joey slapped the bass. His older brother, George, was a phenomenal artist, specifically inportraiture says Joey. Sadly, George passed away a few years ago but Joey still holds him near his heart ashe embarks on his endeavors.

Joeys fascination with art started as a child. He would often be found painting and enjoyed dress-ing little figurines that he made. An indication of his future? I think so. In high school he enjoyed sketching andpainting and was honored to be approached by The Laredo Center of Arts to display two pieces from his artcollection. After high school he enrolled at Laredo Community College as an art major. After he completed hissecond year, the next chapter in his life would bring him to the multi-cultural and colorful city of San Antonio.He enrolled at the International Academy of Design & Technology, also known as IADT, in 2009 to pursue his

Bachelor of Fine Arts in Fashion Design and Merchandising. It wasnt until his senior year in 2012 that I would


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San ANtonio'sNEXT

Fashion Guru

have the utmost pleasure of meeting Joey. My firstimpression of his greatness started with his sketchesof a six-piece collection titled, Marry the Night, whichhe designed for the 5th Annual IMAGINE fashionshow put on by IADT in April of 2012. As the pro-ducer of the show, I was floored by the beauty I sawin his sketches and couldnt wait to see his completecollection. The collection itself was inspired by LadyGaga. Joey reflects about a period in his life thatwas rather dark and says he could relate to someof the same struggles that Lady Gaga had enduredherself growing up in New York City. His collectionportrays their shared emotions of embracing yourflaws and to always accept the bad with the good.The end-result of his collection was even moreremarkable. I knew at that moment Joey would oneday be a successful designer. And I was right; at theend of the show Joey was approached by numerousparties that were interested in either featuring himin a show or hiring him as their very own personaldesigner.

One of those interested parties was TonyHarris of Tony Harris Productions. Tony wouldeventually invite him to be featured in San AntoniosFashion Week 2012 as a contestant in the CurrentCollections challenge. While he had participated in

the Going Green fashion show back in 2010 as partof SAFW, it didnt quite hold the same caliber asSAFW 2012 did. The challenge: Four contestantswould have two months to design a six-piece col-lection to be shown to and judged by some of thenotables of San Antonios fashion industry. The win-ning prize: $1000.00 and San Antonios Best Emerg-ing Designer Award. The four contenders would beSamantha Plascencia a graduate of the Universityof the Incarnate Word, Latoya C. Hudson, DanielleAndrews and Joey, the latter three were all fellowclassmates from IADT. The Current Collections fash-ion show was hosted at the Blue Star Art Gallery in

October of 2012. At the end of the show the judgesscores were tallied and it was announced that JoeyRamirez was the winning designer. His collection,Dita Meets Lucy was on trend and he described itas Dita Von Teese meets Lucille Ball. This was yetanother proud moment of his life as well as a confir-mation that he was on the right path to achieving hisdreams.

Following his success of winning the Cur-rent Collections contest, Joey would endure anotherextraordinary moment just four months later.Through mutual connections, Joey was approachedby Devyn Deloeras team to design a jacket for her

to wear in the music video for the single by Ready

Revolution titled Dont Forget About Me in whichshe was the featured artist. For those of you whoare not familiar with who Devyn Deloera is, she wasa finalist on the hit music reality TV series, NBCs TheVoice. She was a member of Team Christina whoearned her spot by singing an unbelievably impres-sive version of Christina Aguileras own song, AintNo Other Man. The music video was filmed herein San Antonio and it was zombie-themed as itsrelease date would be February 10, 2013, in correla-tion with the day The Walking Dead would resumeits final episodes of season 3. Joey was approachedon a Saturday and had 7 days to design the killerjacket for Devyn, pun intended. The video was an in-stant hit amongst social media sites and created lotsof newsworthy buzz. To date the video has had over5,500 views on YouTube where it can be found. Aswell, you can find it on any of Ready Revolutions andDevyn Deloeras social networking sites. She wearsthe jacket throughout the entire video ...and after wrapping up the video shoot, she took the

jacket home with her and a piece of Joey Ramirez aswell.

Some of Joeys major influences includehis favorite designer, the late Alexander McQueen.He states that he loves the fearless nature McQueen

displays as well as his incredible concepts and im-maculate construction. Joey also notes that he isinspired by the more elegant designs of Coco Chanel,whom he says if it werent for her, you ladieswouldnt be wearing pants today. In addition, musicwill be a constant motivational tool for him alongwith his parents. As for his personal career goals,Joey just wants to be great as a fashion designer.And while he wouldnt mind making a career in SanAntonio, which he now calls home, he will go wher-ever his profession takes him.

What I learned from Joey is that he hasan extremely creative mind and an invaluable work

ethic. His insatiable desire to succeed is infectiousand witnessing, though in some cases being a partof, his professional milestones is truly an inspira-tion. His personal words of advice are that in orderto succeed you have to love what you do. ThroughJoeys triumphs, lessons that can be learned are tocontinue to take risks, chase your dreams fiercelyand stay true to your beliefs. Im anxious to see whatthe future offers Joey. Although, no matter whatthe goal is, I know Joey will be extraordinarily greatat achieving it.


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fLove Overcomes Beauty

We follow our heartsBut is our heart deceiving?

Does our heart seek love?

Or is it blinded by beauty?

When does love overcome beauty?

Love never falters, lover never quits.

Beauty fades, its only deceiving.

Love is a trust, energy is the founder.

Lust sees beauty, love savors it even as it fades.

When beauty cannot prevail

The keys nest with love

Fast and fleeting beauty isEndless and secure love will be

Behind every love, there is beauty.

Beyond beauty, where is the love? See it with your heart

By: Ashley Kudson


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Original.

Lovely. Authentic.Just like Jazz.

I AM

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