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FormulaWon Growth TracksYour 2017 MSP Business Plan
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• Thursday December 1st @ 2pm Eastern • Topic: Virtual Sales Meeting, 2017 Sales Plan
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Focus on Success
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TruMethods News
• Schnizzfest 2017 Save the date– June 16th and 17th– Pre-day June 15th
– Location: Philadelphia
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Do you need more help?
• Inside Sales Champions• Personal coaching and Boot Camps• myITprocess• Winner Circle peer groups
Email [email protected]
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Your 2017 business plan
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• Preparing for your 2017 Business Plan• Complete your 2017 Life and Business plan• Draft your 2017 budget• Implementing your Business Plan
Today’s Agenda
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TruMethods Resources
• Starter Kit: Business planning• Preparing for your business plan• Your 2017 business plan• Your 2017 sales plan• Quarterly action plan• Core values and purpose• Moving up the stack• Getting outside your comfort zone• 4 steps to success• 5 Qualities of a World Class MSP• The Schnizz
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Preparing for your 2017 Business Plan
• Compare 2016 and 2015 results• Review 2016 plan vs. actual results• 2016 month by month results• 2016 metrics and smart numbers• Calculate current run rate
Watch “Preparing for your Business Plan”
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2017 Life and Business plan
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Vision
• 10 Years
Target
• 3 Years
Plan
• 1 Year
Action
• 1 Quarter
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TruMethods Life and Business Planning Document
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2017 Life and Business plan
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2017 Life and Business plan
$2,700,000$615,384$95,820$31,940$2,661
1.6
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Impact of Efficiency
12% net 18% net 30% net10 yr. liquid net worth goal: $2,700,000 $2,700,000 $2,700,000Additional post tax savings / yr. $270,000 $270,000 $270,000Additional income / yr. $465,384 $465,384 $465,384Additional revenue required: $3,878,200 $2,585,050 $1,551,280Recurring revenue required: $2,714,740 $1,809,850 $1,085,896New MRR goal: $226,228 $150,820 $90,491New MRR / yr. goal: $57,076 $31,940 $11,830New MRR / mo. goal: $4,756 $2,661 $1,000Appointments needed / week 3.0 1.66 0.63
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Impact of Efficiency and Trajectory
12% net 18% net 30% net10 yr. liquid net worth goal: $1,691,340 $2,700,000 $4,715,847Additional post tax savings / yr. $169,134 $270,000 $471,584Additional income / yr. $310,206 $465,384 $775,515Additional revenue required: $2,585,050 $2,585,050 $2,585,050Recurring revenue required: $1,809,850 $1,809,850 $1,809,850New MRR goal: $150,820 $150,820 $150,820New MRR / yr. goal: $31,940 $31,940 $31,940New MRR / mo. goal: $2,661 $2,661 $2,661Appointments needed / week 1.66 1.66 1.66
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Goal: $36,000 MRR
Avg. MRR Clients needed Close ratio Annual FTA’s
$1,500 24 20% 120$2,500 15 20% 75$3,500 11 20% 55
Impact of Average MRR
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Moving up the Stack
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World
Class
Impact
Alignment
MSP
Professional Services
Centralized Services Net Admin vCIO Support
• RHEM• Avg. AISP • Avg. MRR
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Draft your 2017 budget
• Detailed plan for 2017 • Revenue projections by month• Expenses by month• Profitability by month• Head count by month
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Draft your 2017 budget
Utilize “run-rate” and “leverage” calculations to quickly verify your business plan assumptions
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Calculate current run-rate
Current MRR +
Monthly Average of NRRMonthly Average of Product Revenue
Monthly Average of Other Revenue=
Current Run-Rate
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Draft your 2017 budget
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Current 3 years
MRR $55,000 $150,820
NRR / mo. $11,000 $38,000
Product / mo. $11,000 $38,000
Total rev. / mo. $77,000 $226,820
Total rev. / yr. $924,000 $2,721,840
Service rev. / yr. $792,000 $2,265,840
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Leverage
The amount of service revenue per employee
Total annual service revenue divided by
The total number of employees
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Check your leverage
Watch “Macro Picanomics”© TruMethods, LLC. 2016 - All rights reserved
Leverage Guidelines
Professional Services 1 per 20k+ / month NRR
Centralized Services 1 per 5,000+ endpoints
Network Administration 1 per 70k+ in MRR
vCIO 1 per 120k+ in MRR
Support Desk 1 per 60k+ in MRR
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Check your leverage
• What is your leverage?• Target $150,000 per employee
• If too low…why?• RHEM• AISP• Average MRR• Revenue base• Roles and responsibilities• Capacity• Sales, admin and management overhead
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Draft your 2017 budget
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Current 1 year 3 years
MRR $55,000 $86,940 $150,820
NRR / mo. $11,000 $17,500 $38,000
Product / mo. $11,000 $17,500 $38,000
Total rev. / mo. $77,000 $121,940 $226,820
Total rev. / yr. $924,000 $1,463,280 $2,721,840
Service rev. / yr. $792,000 $1,253,280 $2,265,840
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Draft your 2017 budget
• Use current and 1 year run-rate to develop your 2017 budget• Revenue by month• Expenses by month• Profitability by month• Head count by month
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Draft your 2017 budget
• Recap• Calculate current run rate• Calculate 3 year run rate• Check leverage• 1 year run rate• Draft 2017 budget
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2017 Life and Business plan
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Vision
• 10 Years
Target
• 3 Years
Plan
• 1 Year
Action
• 1 Quarter
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Implementing your business plan
• Vision• Your personal goals and vision• Your company vision• Core values and purpose (Why)
• Target• First year of a 3 year plan• Mid range goals• Verify your destination• Identify major initiatives
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Implementing your business plan
• Annual Plan• Annual plan and budget• Key annual initiatives• Company wide goals
• Quarterly Action• Plan becomes action• Quarterly initiatives• Accountability• Decide what “not to do”
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Implementing your business plan
• Develop meeting rhythm and structure• Financial planning, Sales Meeting structure, Service
Delivery Meeting structure, Success Rhythm
• Quarterly planning sessions• Review and update Quarterly Action Plan• Use the TruMethods QBR • Block out the entire day• Review QBR results
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Summary
• Preparing for your business plan• Complete your 2017 Life and Business plan• Draft your 2017 budget• Implementing your business plan (action)
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TruMethods Resources
• Starter Kit: Business planning• Preparing for your business plan• Your 2017 business plan• Your 2017 sales plan• Quarterly action plan• Core values and purpose• Moving up the stack• Getting outside your comfort zone• 4 steps to success• 5 Qualities of a World Class MSP• The Schnizz
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Business Planning Process
Two different perspectives
• We focus on business planning discipline at TruMethods and at our MSP
• Bob and I work at TruMethods everyday• We are only involved the business planning
process at our MSP• We have a coach!
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Business Planning Process
What we have learned
• Core values and purpose are critical• The quarterly action plan is the key to success• Say NO to anything not on the plan• Involve the entire team in quarterly initiatives• Critical/SMART numbers are powerful• Themes and celebrations impact culture
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The Essence of TruMethods
ResultsImpact on the client, the business and
the person in the role
EssenceThe spirit of the role.
Ties the Core to the Results.
MathMeasurable drivers
ProcessPriorities, steps and tasks
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World Class Leader
Impacting every client and team member in a positive wayThriving World Class MSP
Turning your potential into results
Connect the core to results in every areaMoving up the Stack!
Building the culture of the Schnizz
-Avg. MRR-AISP
-RHEM
-Super Power-Warm Leads
-Business Plan
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Q&A