Emerging Markets Payment Index: Q1 2015

Introduction

Fortumo Emerging Markets Payment Index: Q1 2015

The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast of top smartphone markets for growth by value in 2015: India, Indonesia, South Africa, Brazil, Pakistan, Nigeria, Egypt and Vietnam*. These markets have a significantly lower level of access to traditional online payments than mature economies. India and Vietnam for example have a credit card penetration below 2% and in Nigeria 99.3% of all card transactions are conducted on ATMs.

The payment index aggregates data from various platforms (web, mobile web, feature phones, smartphones) and app stores. For 2014, the index contained data on more than 300 million transactions processed by 122,000 developers using Fortumo to collect payments in 88 countries.

* - China and Bangladesh have been omitted from the index as Fortumo provides carrier billing only for Android developers in China and does not operate in Bangladesh.

The Fortumo Emerging Markets Payment Index is intended to be used by web, game and app developers for benchmarking their revenue in markets with high smartphone growth and low credit card penetration.

IndiaPopulation: 1237 million

Phone penetration: 70.33%

Credit card penetration: 2%

Quarterly ARPPU

ARPPU change QoQ: 10.91%

Q1 ‘15

Q4 ‘14 $3.3$3.66

Average Payment Size

Payment Size change QoQ: 6.9%

Q1 ‘15

Q4 ‘14 $0.58$0.62

Transaction volume change QoQ: -4.48%

Fortumo Emerging Markets Payment Index: Q1 2015

PakistanPopulation: 182 million

Phone penetration: 71.56%

Credit card penetration: 1%

Quarterly ARPPU

ARPPU change QoQ: 72%

Q1 ‘15

Q4 ‘14 $2.25$3.87

Average Payment Size

Payment Size change QoQ: 12.9%

Q1 ‘15

Q4 ‘14 $0.31$0.35

Transaction volume change QoQ: 100.91%

IndonesiaPopulation: 237 million

Phone penetration: 99.33%

Credit card penetration: 1%

Quarterly ARPPU

ARPPU change QoQ: -12.89%

Q1 ‘15

Q4 ‘14 $9.54$8.31

Average Payment Size

Payment Size change QoQ: 9.33%

Q1 ‘15

Q4 ‘14 $0.75$0.82

Transaction volume change QoQ: 24.01%

Fortumo Emerging Markets Payment Index: Q1 2015

VietnamPopulation: 90 million

Phone penetration: 72.3%

Credit card penetration: 1%

Quarterly ARPPU

ARPPU change QoQ: -1.23%

Q1 ‘15

Q4 ‘14 $4.89$4.83

Average Payment Size

Payment Size change QoQ: 2.04%

Q1 ‘15

Q4 ‘14 $0.49$0.5

Transaction volume change QoQ: 61.69%

NigeriaPopulation: 173 million

Phone penetration: 65.67%

Credit card penetration: <1%

Quarterly ARPPU

ARPPU change QoQ: -1.09%

Q1 ‘15

Q4 ‘14 $2.76$2.73

Average Payment Size

Payment Size change QoQ: -12.77%

Q1 ‘15

Q4 ‘14 $0.47$0.41

Transaction volume change QoQ: -12.08%

Fortumo Emerging Markets Payment Index: Q1 2015

Egypt83 million

91.39%

N/A

-6.9%

Q1 ‘15

Q4 ‘14 $5.22$4.86

-6.9%

Q1 ‘15

Q4 ‘14 $0.58$0.54

14.64%

South Africa52 million

112.48%

15%

-10.02%

Q1 ‘15

Q4 ‘14 $14.07$12.66

-7.17%

Q1 ‘15

Q4 ‘14 $2.65$2.46

-21.51%

BrazilPopulation: 201 million

Phone penetration: 130.85%

Credit card penetration: 29%

Quarterly ARPPU

ARPPU change QoQ: -9.7%

Q1 ‘15

Q4 ‘14 $18.87$17.04

Average Payment Size

Payment Size change QoQ: -9.21%

Q1 ‘15

Q4 ‘14 $2.28$2.07

Transaction volume change QoQ: -5.01%

Fortumo Emerging Markets Payment Index: Q1 2015

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Fortumo allows any merchant to set up payment processing for web and mobile services, games or apps. Users with a mobile phone are then able to make one-click payments using Fortumo without the need for a credit card: payments are charged to their mobile operator bill instead. Fortumo supports payments in 88 countries through 350 mobile operators. Founded in 2007, Fortumo has offices in Estonia, US, India, China and Singapore and is backed by Intel Capital and Greycroft Partners. Get started with mobile payments at https://fortumo.com.

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