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Forum of Labour Market Forum of Labour Market Ministers Ministers LMI from the Perspective of LMI from the Perspective of Intermediaries who Work with Intermediaries who Work with Different Types of Clients Different Types of Clients Lana Bauer, School System, SK Lana Bauer, School System, SK Marcel Goguen, Unemployed Clients, Marcel Goguen, Unemployed Clients, NB NB Kristi Kerford, Trent University, Kristi Kerford, Trent University,
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Page 1: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Forum of Labour Market Forum of Labour Market MinistersMinisters

LMI from the Perspective of Intermediaries who LMI from the Perspective of Intermediaries who Work with Different Types of ClientsWork with Different Types of Clients

Lana Bauer, School System, SKLana Bauer, School System, SK

Marcel Goguen, Unemployed Clients, NBMarcel Goguen, Unemployed Clients, NB

Kristi Kerford, Trent University, ONKristi Kerford, Trent University, ON

Page 2: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Plan of the presentationPlan of the presentation Discussion at the FLMM-LMIWGDiscussion at the FLMM-LMIWG Research in the literature to identify criteriaResearch in the literature to identify criteria Selection of participants:Selection of participants:

Lana Bauer, School System, SKLana Bauer, School System, SK Marcel Goguen, Unemployed Clients, NBMarcel Goguen, Unemployed Clients, NB Kristi Kerford, Trent University, ONKristi Kerford, Trent University, ON

Selection of the experimental tasks:Selection of the experimental tasks: Task one: search on two case scenariosTask one: search on two case scenarios

FLMM website as a portail of websitesFLMM website as a portail of websites Their own searchTheir own search

Task two: evaluation of two sites based on a gridTask two: evaluation of two sites based on a grid Process for todayProcess for today

Page 3: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Process of todayProcess of today

Task #1: First scenario: common to all three; Task #1: First scenario: common to all three; starting with the FLMM page; than their own starting with the FLMM page; than their own style of searchingstyle of searching

Task #1: Second scenario: their own choice Task #1: Second scenario: their own choice based on their specific clientelebased on their specific clientele

Task #2: Assessment of a website common to Task #2: Assessment of a website common to all, according to a gridall, according to a grid

Task #2: Assessment of a website of their Task #2: Assessment of a website of their choicechoice

Page 4: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Criteria for the first taskCriteria for the first task

Did you find the information?Did you find the information? How long did it take you to find the information?How long did it take you to find the information? Number of trials and errorsNumber of trials and errors Was the information appropriate, accurate?Was the information appropriate, accurate? How useful was it?How useful was it? Did you find contradictory information?Did you find contradictory information? Did you find information for questions not identified Did you find information for questions not identified

in the scenarios?in the scenarios?

Page 5: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

FLMM Website as a portalFLMM Website as a portal

Scenario 1Scenario 1I am interested in environmental issues. I I am interested in environmental issues. I would like to work in this area. I want to would like to work in this area. I want to

know more about the best job opportunities in know more about the best job opportunities in this field and I do not want to study at the this field and I do not want to study at the

University.University.

Page 6: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.
Page 7: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Results for Service Canada sitesResults for Service Canada sitesLabour MarketLabour Market

Does not help you with misspelled wordsDoes not help you with misspelled words Build Your Occupational Profile or Where To Get Build Your Occupational Profile or Where To Get

Training give me 5 occupational titles once I have Training give me 5 occupational titles once I have eliminated university level occupations.eliminated university level occupations. 2231 Civil Engineering Technician2231 Civil Engineering Technician 2263 Inspector in Public and Environmental Health2263 Inspector in Public and Environmental Health 3413 Nurse Aides & Orderlies3413 Nurse Aides & Orderlies 9424 Water and Waste Plant Operator9424 Water and Waste Plant Operator 9484 Assemblers & Inspectors, Electric Appliances9484 Assemblers & Inspectors, Electric Appliances

Page 8: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Results for Service Canada sitesResults for Service Canada sites Choose Toronto and Ontario as locationChoose Toronto and Ontario as location Information dated from 2005-09-22Information dated from 2005-09-22 2231 Civil Engineer Tech. 2231 Civil Engineer Tech.

Give me Job DescriptionGive me Job Description Give me Who HiresGive me Who Hires Employment Prospects – not underlinedEmployment Prospects – not underlined Wage and Salaries – not underlinedWage and Salaries – not underlined

2263 Inspector in Public and Environmental Health2263 Inspector in Public and Environmental Health Give me Job DescriptionGive me Job Description Give me Who HiresGive me Who Hires Employment Prospects – not underlinedEmployment Prospects – not underlined Wage and Salaries – not underlinedWage and Salaries – not underlined

Page 9: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Results for Service Canada sitesResults for Service Canada sites

3413 Nurse Aide – not related to what I want 3413 Nurse Aide – not related to what I want when I am talking about environmentwhen I am talking about environment

9424 Water and Waste Plan Operator9424 Water and Waste Plan Operator Job Description– give informationJob Description– give information Job and Skills Requirements – give info.Job and Skills Requirements – give info. Employment Prospects – not underlinedEmployment Prospects – not underlined Wages and Salaries – not underlinedWages and Salaries – not underlined Where to Get Training – not underlinedWhere to Get Training – not underlined Who Hires – not underlinedWho Hires – not underlined

Page 10: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Results for Service Canada sitesResults for Service Canada sites

9484 Assemblers & Inspectors, Electric 9484 Assemblers & Inspectors, Electric AppliancesAppliances Not suitable when I read Job Description.Not suitable when I read Job Description.

Page 11: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Results for Service Canada sitesResults for Service Canada sites Summary after 30 minutes of searchingSummary after 30 minutes of searching

Doesn’t correct misspelled wordsDoesn’t correct misspelled words Only give me a list of 5 potential occupationsOnly give me a list of 5 potential occupations 2 of these occupations did not represent the concept of 2 of these occupations did not represent the concept of

environmental issues in the initial search.environmental issues in the initial search. For the other 3 occupationsFor the other 3 occupations It did have information on Job Descriptions and Who HiresIt did have information on Job Descriptions and Who Hires But no information onBut no information on

Employment ProspectsEmployment Prospects Wages and SalariesWages and Salaries Where to Get TrainingWhere to Get Training

Page 12: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Doing my own searchDoing my own search I am interested in environmental issues. I would like I am interested in environmental issues. I would like to work in this area. I want to know more about the to work in this area. I want to know more about the best job opportunities in this field and I do not want best job opportunities in this field and I do not want

to study at the Universityto study at the University

Started by consulting the National Occupational Started by consulting the National Occupational Classification (NOC)Classification (NOC)

Identified 30 potential occupationsIdentified 30 potential occupations Use same Service Canada WebsiteUse same Service Canada Website Change location –use Moncton, New Brunswick.Change location –use Moncton, New Brunswick.

Page 13: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

30 Occupations30 Occupations

2213 Meteorological Technician (limited info)2213 Meteorological Technician (limited info) 2221 Biological Technician (got info)2221 Biological Technician (got info) 2222 Agricultural and Fish Products Inspectors 2222 Agricultural and Fish Products Inspectors

(limited info)(limited info) 2223 Forestry Technician (got info)2223 Forestry Technician (got info) 2224 Conservation and Fishery Officer (got info.)2224 Conservation and Fishery Officer (got info.) 2225 Landscape and Horticultural Tech. (got info.)2225 Landscape and Horticultural Tech. (got info.) 2231 Civil Engineering Tech. (got info.)2231 Civil Engineering Tech. (got info.) 2251 Architectural Tech. (limited info)2251 Architectural Tech. (limited info)

Page 14: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

30 Occupations30 Occupations

2254 Land Survey Tech. 2254 Land Survey Tech. (got info.)(got info.) 2255 Mapping Tech. 2255 Mapping Tech. (got info.)(got info.) 2262 Engineering Inspector 2262 Engineering Inspector (got info.)(got info.) 2263 Inspector in Public and Environmental Health 2263 Inspector in Public and Environmental Health

(got info.)(got info.) 6442 Outdoor Sport and Recreational Guide (no info)6442 Outdoor Sport and Recreational Guide (no info) 6463 By-law Enforcement (no info)6463 By-law Enforcement (no info) 7422 Public Work Maintenance Equipment Operator 7422 Public Work Maintenance Equipment Operator

(got info.)(got info.)

Page 15: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

30 Occupations30 Occupations

7621 Public Work Maintenance Labourer 7621 Public Work Maintenance Labourer (got info.)(got info.)

8252 Agricultural & Service Contractor or Manager 8252 Agricultural & Service Contractor or Manager (no info)(no info)

8253 Farm Supervisor (no info)8253 Farm Supervisor (no info) 8254 Nursery and Greenhouse Manager 8254 Nursery and Greenhouse Manager (limited info)(limited info) 8255 Landscape Contractor or Manager 8255 Landscape Contractor or Manager (got info.)(got info.) 8256 Supervisor in Landscape or Horticulture 8256 Supervisor in Landscape or Horticulture (got (got

info.)info.) 8257 Aquaculture Operator or Manager (no info)8257 Aquaculture Operator or Manager (no info)

Page 16: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

30 Occupations30 Occupations 8421 Chainsaw Operator (not underlined)8421 Chainsaw Operator (not underlined) 8422 Silviculture & Forestry Worker 8422 Silviculture & Forestry Worker (got info.)(got info.) 8431 General Farm Worker (not underlined)8431 General Farm Worker (not underlined) 8432 Nursery and Greenhouse Worker 8432 Nursery and Greenhouse Worker (got (got

info.)info.) 8611 Harvesting Labourer 8611 Harvesting Labourer (got info.)(got info.) 8612 Landscape Labourer 8612 Landscape Labourer (got info.)(got info.) 8613 Aquaculture Labourer 8613 Aquaculture Labourer (got info.)(got info.) 9424 Water & Waste Plant Operator (no info.)9424 Water & Waste Plant Operator (no info.)

Page 17: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Doing my own searchDoing my own searchSummary Summary

Using the NOC, I found 30 occupationsUsing the NOC, I found 30 occupations Search for 40 minutesSearch for 40 minutes Use the same Service Canada website but changed Use the same Service Canada website but changed

the location to Moncton, NBthe location to Moncton, NB Found the following info on 18 occupations.Found the following info on 18 occupations.

Job DescriptionsJob Descriptions Employment ProspectsEmployment Prospects Wages and SalariesWages and Salaries Where to Get TrainingWhere to Get Training Who HiresWho Hires

Page 18: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Doing my own searchDoing my own searchSummarySummary

4 occupations had limited information 4 occupations had limited information 6 occupations had no information6 occupations had no information 2 occupations were not underlined, meaning 2 occupations were not underlined, meaning

no information available.no information available.

Page 19: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Results for Service Canada sites - Results for Service Canada sites - KK KK

Service Canada – National Job FuturesService Canada – National Job Futures Searched “I want to be a…” - Alphabet - “e”Searched “I want to be a…” - Alphabet - “e” Searched - NOC – Natural and Applied ScienceSearched - NOC – Natural and Applied Science Searched - Education – CollegeSearched - Education – College Searched - Work ProspectsSearched - Work Prospects

Labour Market Information.caLabour Market Information.ca Searched Employment Prospects - By region and Job TypeSearched Employment Prospects - By region and Job Type

SummarySummary Unsuccessful in finding information relating to the environment Unsuccessful in finding information relating to the environment

industryindustry Without defining what I meant by environment, it was difficult to Without defining what I meant by environment, it was difficult to

find appropriate informationfind appropriate information Realized after the fact, that I may have been able to use the general Realized after the fact, that I may have been able to use the general

site search in the top right hand corner (Job Futures)site search in the top right hand corner (Job Futures)

Page 20: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Doing my own search - KKDoing my own search - KK

Eco CanadaEco Canada Log in - StudentLog in - Student Career matchingCareer matching

No level of education option at beginning to narrow No level of education option at beginning to narrow searchsearch

Detailed occupational profiles for environmental Detailed occupational profiles for environmental careerscareers

SummarySummary Quick, user-friendly informationQuick, user-friendly information

Page 21: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Task 1: Scenarios- LanaTask 1: Scenarios- Lana

9 colleagues complete the same 2 scenarios9 colleagues complete the same 2 scenarios - collated counsellor information- collated counsellor information Scenario1:Scenario1: -5 selected JobFutures.ca-5 selected JobFutures.ca -2 selected Jobsetc.ca-2 selected Jobsetc.ca -1 selected Saskjobfutures.ca-1 selected Saskjobfutures.ca -1 labourmarketinformation.ca-1 labourmarketinformation.ca

Page 22: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Scenario 1Scenario 1Jobfutures.caJobfutures.ca

InterestInterest Thought it was key word search but found it was categories of Thought it was key word search but found it was categories of

broad interests of people, information, peoplebroad interests of people, information, peopleAlphabet Alphabet E – no information foundE – no information foundSearch (the site)Search (the site) Environment was too general of a term to useEnvironment was too general of a term to use Need specific occupation titles to useNeed specific occupation titles to useNOCNOC Natural and Applied SciencesNatural and Applied Sciences Life Sciences Technicians (222)Life Sciences Technicians (222) Training was general – no specific schools identifiedTraining was general – no specific schools identified

Page 23: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Scenario 1Scenario 1Jobsetc.caJobsetc.ca

Search (of site)Search (of site) A-Z index (environment)A-Z index (environment) Link to eco.caLink to eco.ca Site provided information on occupation titles by interest and Site provided information on occupation titles by interest and

educationeducation

Career ExplorationCareer Exploration Career Directions: Field of workCareer Directions: Field of work Agribusiness, Natual Resources, EnvironmentAgribusiness, Natual Resources, Environment 15 occupational titles15 occupational titles General – no specific locations/schools identifiedGeneral – no specific locations/schools identified

Page 24: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Scenario 1Scenario 1saskjobfutures.casaskjobfutures.ca

Occupation ListingOccupation Listing Natural and Applied SciencesNatural and Applied Sciences Technical Training listTechnical Training list NOC (222)NOC (222) Provided general information and Provided general information and

Saskatchewan specific information for Saskatchewan specific information for training, wages, job opportunitiestraining, wages, job opportunities

Page 25: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Scenario 1Scenario 1labourmarketinformation.calabourmarketinformation.ca

Job descriptionJob description Only way to search was Job Type (needed specific Only way to search was Job Type (needed specific

occupation titles)occupation titles) Natural and Applied SciencesNatural and Applied Sciences

-Table of contents for a variety of occupations -Table of contents for a variety of occupations (levels of education)(levels of education)

TrainingTraining No information availableNo information available

Page 26: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Summary for Scenario 1 searchSummary for Scenario 1 search

Trial and error to get to locate the information Trial and error to get to locate the information on all siteson all sites

Specific post-secondary information was Specific post-secondary information was found on only two of the sites:found on only two of the sites:

-jobsetc – link to eco.ca-jobsetc – link to eco.ca

-saskjobfutures-saskjobfutures Knowledge of the NOC to use the sites Knowledge of the NOC to use the sites

successfullysuccessfully

Page 27: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Second scenarioSecond scenario I want to become a Electrician . I want to know if I want to become a Electrician . I want to know if there are jobs in this occupation and how much it there are jobs in this occupation and how much it

pays before taking the training.pays before taking the training.

Decided to search at 3 different websites to Decided to search at 3 different websites to compared LMIcompared LMI Services Canada websiteServices Canada website Survey of 2005 New Brunswick Community Survey of 2005 New Brunswick Community

College GraduatesCollege Graduates Job Futures websiteJob Futures website

Page 28: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

ElectricianElectrician Service Canada – location: Moncton, NB : Service Canada – location: Moncton, NB :

Employment Prospect : LimitedEmployment Prospect : Limited Salary $ 18.95 per hour (average)Salary $ 18.95 per hour (average)

Survey of 2005 NB Community College Survey of 2005 NB Community College Graduates Graduates Employment Prospect: Good, 87% placement rateEmployment Prospect: Good, 87% placement rate Salary $ 14.30 per hour (starting)Salary $ 14.30 per hour (starting)

Job FuturesJob Futures Employment Prospect: FairEmployment Prospect: Fair Salary $19.70 per hour (average)Salary $19.70 per hour (average)

Page 29: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Preference of LMI for a Career Counsellor Preference of LMI for a Career Counsellor working with unemployed clientsworking with unemployed clients

Labour market information need to be given by Labour market information need to be given by occupations (520 unit groups) and not by industries, occupations (520 unit groups) and not by industries, fields or sectors.fields or sectors.

LMI need to be given for all occupations; do research LMI need to be given for all occupations; do research if information is not availableif information is not available

Labour market information need to be provided Labour market information need to be provided preferably from local sources, followed by provincial preferably from local sources, followed by provincial sources and finally national sources.sources and finally national sources.

Various sources or internet sites need to work Various sources or internet sites need to work together to present more thorough LMI informationtogether to present more thorough LMI information

Page 30: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Second Scenario - KKSecond Scenario - KK““I would like to apply to law School in Canada, to study intellectual property law.  I would like to apply to law School in Canada, to study intellectual property law. 

What are the job prospects and salaries in this field in Canada? Is there any What are the job prospects and salaries in this field in Canada? Is there any ranking or a complete list of law schools in Canada?”ranking or a complete list of law schools in Canada?”

Search Using Service Canada web sitesSearch Using Service Canada web sitesService Canada – Training and Careers - Training and Learning - Post-sec. optionsService Canada – Training and Careers - Training and Learning - Post-sec. options

Can Learn – need advanced search on home pageCan Learn – need advanced search on home page Found complete list of law schoolsFound complete list of law schools

Service Canada – National Job FuturesService Canada – National Job Futures I want to be a…Lawyer – not thereI want to be a…Lawyer – not there Search – Lawyer – found judges, lawyers and lawSearch – Lawyer – found judges, lawyers and law Found profile, prospects and salary infoFound profile, prospects and salary info

SummaySummay Found the education information quite easily – links to Can LearnFound the education information quite easily – links to Can Learn Would like an advanced program search on the home page of Can LearnWould like an advanced program search on the home page of Can Learn Search was more challenging with Job Futures, after 2 tries, searched by job title in Search was more challenging with Job Futures, after 2 tries, searched by job title in

the general search in top right cornerthe general search in top right corner Did not find any rankings or specific intellectual property law informationDid not find any rankings or specific intellectual property law information

Page 31: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

My own search processMy own search process

CanLearn.caCanLearn.ca – list of programs (same as above) – list of programs (same as above)

Job FuturesJob Futures – job prospects (same as above) – job prospects (same as above)

CareerCruisingCareerCruising – Career Profile – with job prospects – Career Profile – with job prospects

GoogleGoogle Canadian Law School Rankings - Canadian Law School Rankings -

http://www.top-law-schools.com/canadian-law-school-rankings.htmlhttp://www.top-law-schools.com/canadian-law-school-rankings.html Intellectual Property Law Canada - Intellectual Property Law Canada - http://cipo.gc.ca/http://cipo.gc.ca/

SummarySummary Similar information and sources, but in some cases went directly to the Similar information and sources, but in some cases went directly to the

site, rather than starting with Service Canada sitesite, rather than starting with Service Canada site Found more information through Google regarding rankings and specific Found more information through Google regarding rankings and specific

area of law – these sites would need to be evaluatated by user (i.e. who is area of law – these sites would need to be evaluatated by user (i.e. who is the author?)the author?)

Page 32: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Scenario 2Scenario 2A student is interested in gemology. He/she wants to A student is interested in gemology. He/she wants to know where they can study in Canada to become an know where they can study in Canada to become an

accredited gemologist.accredited gemologist.

Scenario 2:Scenario 2:

-4 selected Labourmarketinformation.ca-4 selected Labourmarketinformation.ca

-2 selected jobfutures.ca-2 selected jobfutures.ca

-1 saskjobfutures.ca-1 saskjobfutures.ca

-2 gave up on the FLMM sites-2 gave up on the FLMM sites

Page 33: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

FLMM sites:FLMM sites:jobfutures, labourmarketinformation, jobfutures, labourmarketinformation,

jobsetc, saskjobfuturesjobsetc, saskjobfuturesJobsetc.caJobsetc.ca No results foundNo results foundOther 3 sitesOther 3 sites Similar process was attempted to find information on Similar process was attempted to find information on

gemologistgemologist -alphabetical – no results-alphabetical – no results -Search NOC category (trades, sales and services, art and -Search NOC category (trades, sales and services, art and

culture)culture) -Site search: Trades, transport, and equipment operators-Site search: Trades, transport, and equipment operators (734- Upholsterers, Tailors, Shoe Repairer, Jewellers, and (734- Upholsterers, Tailors, Shoe Repairer, Jewellers, and

Related Occupations)Related Occupations)-Training – no information for Gemologist was given (on-the--Training – no information for Gemologist was given (on-the-

job-training or jeweler course) job-training or jeweler course) - no specific courses/locations were identified (Quebec - no specific courses/locations were identified (Quebec

and New Brunswick needed certification to work as a jeweller)and New Brunswick needed certification to work as a jeweller)

Page 34: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Summary for Scenario 2Summary for Scenario 2

No cross-reference of key occupations with No cross-reference of key occupations with related occupations (Jeweller and Gemologist)related occupations (Jeweller and Gemologist)

Knowledge of the NOC was necessary to find Knowledge of the NOC was necessary to find its sub-categoryits sub-category

No specific post-secondary information was No specific post-secondary information was foundfound

Page 35: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Own method of searchOwn method of search Use career development software Use career development software General information use links for specific or more informationGeneral information use links for specific or more informationScenario 1:Scenario 1: Searched career zones/interests: Science and Environment – Searched career zones/interests: Science and Environment –

list of occupationslist of occupations Programs of Study – post-secondary optionsPrograms of Study – post-secondary optionsScenario 2:Scenario 2: Site Search: Gemologist (Jeweller)Site Search: Gemologist (Jeweller) Linked to Related Occupations Gemstone CutterLinked to Related Occupations Gemstone Cutter Link to the Canadian Gemmological Association – course of Link to the Canadian Gemmological Association – course of

study (offered in Toronto and Vancouver – link to each study (offered in Toronto and Vancouver – link to each program) program)

Page 36: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Sampson and AlSampson and AlVery

low/weakModerate Very

high/clear

Elements 1 2 3 4 5

The audiences are clearly being identified The user’s needs are clearly identified The links to resources and services are related to specific needs A description rather than a title is provided Potential learning outcomes are identified Recommendations on the use of the site are provided Page design (font, colors, styles, headers, footers, graphics) Limited demand on memory (7 ± 2 options on any page) Browsability (grouping and classifying similar information) Readability (language level appropriate for audiences served) Page can stand alone if person links from elsewhere Clarification of path chosen? How good is the printability?

Page 37: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.
Page 38: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on BC websiteFeedback on BC websiteMinistry of Advanced EducationMinistry of Advanced Education

TemplateTemplate The audience are clearly being identified 2The audience are clearly being identified 2 The user’s needs are clearly identifiedThe user’s needs are clearly identified 44

The links to resources and services are relatedThe links to resources and services are related to specific needsto specific needs 44

Elements of each linkElements of each link A description rather than a title is provided 5A description rather than a title is provided 5 Potential learning outcomes are identified 2Potential learning outcomes are identified 2

Recommendations on the use of the site are provided Recommendations on the use of the site are provided

2 2

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 39: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on BC websiteFeedback on BC websiteMinistry of Advanced EducationMinistry of Advanced Education

Overall coherenceOverall coherence Page design (font, colors, styles, headersPage design (font, colors, styles, headers

footers, graphics) 3footers, graphics) 3 Cognitive aspectsCognitive aspects

Limited demand on memory Limited demand on memory (7 (7 + + options on any page) options on any page) 44 Browsability Browsability (grouping and classifying similar info.) (grouping and classifying similar info.) 44 Readability Readability (language level appropriate for audiences served) (language level appropriate for audiences served) 44

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 40: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on BC websiteFeedback on BC websiteMinistry of Advanced EducationMinistry of Advanced Education

Self-sufficiencySelf-sufficiency Page can stand alone if person links from Page can stand alone if person links from

elsewhere 4elsewhere 4 NagivationNagivation

Clarification on path chosen 3Clarification on path chosen 3 How good is the printability 4How good is the printability 4

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 41: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

BC Website - KKBC Website - KK

StrengthsStrengths Liked the topical groupings that allowed for Liked the topical groupings that allowed for

easy navigation, browsability and readabilityeasy navigation, browsability and readability Provided descriptions with linksProvided descriptions with links Print-friendly optionPrint-friendly option

WeaknessesWeaknesses Unclear about who site audience isUnclear about who site audience is No recommendations on how to use siteNo recommendations on how to use site

Page 42: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Task 2: Web Site EvaluationsTask 2: Web Site Evaluations

9 counsellors9 counsellors

4 Students4 Students

Information is collated and the groups are Information is collated and the groups are comparedcompared

Page 43: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

www.aved.gov.bc.ca/labormarketinfo/www.aved.gov.bc.ca/labormarketinfo/

Template Template Audience clearly identifiedAudience clearly identifiedUser’s needs clearly identifiedUser’s needs clearly identifiedLinks are related to needsLinks are related to needs

Elements of LinksElements of LinksDescription & titleDescription & titleOutcomes identifiesOutcomes identifiesRecommendations for useRecommendations for use

Overall CoherenceOverall Coherence

Page designPage design

CounsellorCounsellorStudentStudent

3-53-5 2 2 3 3 3 3 4-5 44-5 4

55 4 4 3 43 4 3 23 2

3-4 13-4 1

Page 44: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

www.aved.gov.bc.ca/labormarketinfo/www.aved.gov.bc.ca/labormarketinfo/ con’t con’t

Cognitive aspectsCognitive aspectsLimited memory demandLimited memory demand

BrowsabilityBrowsability

ReadabilityReadability

Self-sufficiencySelf-sufficiencyPage stands alone Page stands alone

NavigationNavigationClarification of pathClarification of path

Printability Printability

CounsellorCounsellorStudentStudent

2-3 32-3 3

3-4 43-4 4

3-4 43-4 4

3 33 3

3 33 3

3-5 33-5 3

Page 45: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Summary of BC websiteSummary of BC website

StrengthsStrengths Easy navigation Easy navigation BrowsabilityBrowsability

WeaknessWeakness Audience and purpose not clearly identifiedAudience and purpose not clearly identified Too much on a pageToo much on a page

Page 46: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.
Page 47: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on NB WebsiteFeedback on NB WebsitePost-Secondary Education, Training and LabourPost-Secondary Education, Training and Labour

TemplateTemplate The audience are clearly being identified 2 The audience are clearly being identified 2 The user’s needs are clearly identified 2 The user’s needs are clearly identified 2

The links to resources and services are relatedThe links to resources and services are related to specific needsto specific needs 3 3

Elements of each linkElements of each link A description rather than a title is provided 2 A description rather than a title is provided 2

Potential learning outcomes are identified 2 Potential learning outcomes are identified 2

Recommendations on the use of the site are provided Recommendations on the use of the site are provided

2 2

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 48: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on NB WebsiteFeedback on NB WebsitePost-Secondary Education, Training and LabourPost-Secondary Education, Training and Labour

Overall coherenceOverall coherence Page design (font, colors, styles, headersPage design (font, colors, styles, headers

footers, graphics) 3footers, graphics) 3 Cognitive aspectsCognitive aspects

Limited demand on memory Limited demand on memory (7 (7 + + options on any page) options on any page) 33 Browsability Browsability (grouping and classifying similar info.) (grouping and classifying similar info.) 33 Readability Readability (language level appropriate for audiences served) (language level appropriate for audiences served) 33

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 49: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on NB WebsiteFeedback on NB WebsitePost-Secondary Education, Training and LabourPost-Secondary Education, Training and Labour

Self-sufficiencySelf-sufficiency Page can stand alone if person links from Page can stand alone if person links from

elsewhere 3elsewhere 3 NavigationNavigation

Clarification on path chosen 2Clarification on path chosen 2 How good is the printability 4How good is the printability 4

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 50: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.
Page 51: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on PEI WebsiteFeedback on PEI WebsitePost-Secondary Education, Training and LabourPost-Secondary Education, Training and Labour

TemplateTemplate The audience are clearly being identified 3 The audience are clearly being identified 3 The user’s needs are clearly identified 4 The user’s needs are clearly identified 4

The links to resources and services are relatedThe links to resources and services are related to specific needsto specific needs 4 4

Elements of each linkElements of each link A description rather than a title is provided 2 A description rather than a title is provided 2

Potential learning outcomes are identified 2 Potential learning outcomes are identified 2

Recommendations on the use of the site are provided Recommendations on the use of the site are provided

4 4

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 52: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on PEI WebsiteFeedback on PEI WebsitePost-Secondary Education, Training and LabourPost-Secondary Education, Training and Labour

Overall coherenceOverall coherence Page design (font, colors, styles, headersPage design (font, colors, styles, headers

footers, graphics) 2footers, graphics) 2 Cognitive aspectsCognitive aspects

Limited demand on memory Limited demand on memory (7 (7 + + options on any page) options on any page) 22 Browsability Browsability (grouping and classifying similar info.) (grouping and classifying similar info.) 33 Readability Readability (language level appropriate for audiences served) (language level appropriate for audiences served) 33

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 53: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Feedback on PEI WebsiteFeedback on PEI WebsitePost-Secondary Education, Training and LabourPost-Secondary Education, Training and Labour

Self-sufficiencySelf-sufficiency Page can stand alone if person links from Page can stand alone if person links from

elsewhere 3elsewhere 3 NavigationNavigation

Clarification on path chosen 3Clarification on path chosen 3 How good is the printability 3How good is the printability 3

Legend: 1 very low, weak 3 moderate 5 very high, clearLegend: 1 very low, weak 3 moderate 5 very high, clear

Page 54: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

PEI Web site - KKPEI Web site - KK

StrengthsStrengths Good identification of usersGood identification of users Recommendations on how to use siteRecommendations on how to use site

WeaknessesWeaknesses Too many links on home page – no clear Too many links on home page – no clear

descriptions of linksdescriptions of links

Page 55: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

www.labourmarketinformation.cawww.labourmarketinformation.ca * one teacher rated the category at 1* one teacher rated the category at 1

Template Template Audience clearly identifiedAudience clearly identifiedUser’s needs clearly identifiedUser’s needs clearly identifiedLinks are related to needsLinks are related to needs

Elements of LinksElements of LinksDescription & titleDescription & titleOutcomes identifiesOutcomes identifiesRecommendations for useRecommendations for use

Overall CoherenceOverall Coherence

Page designPage design

CounsellorCounsellorStudentStudent

2-42-4 4 4

4-54-5 4 4 55 4 4

33 4 4 55 5 5 *3-5*3-5 5 5

*3*3 5 5

Page 56: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

www.labourmarketinformation.cawww.labourmarketinformation.ca con’tcon’t* one teacher rated the category at 1* one teacher rated the category at 1

Cognitive aspectsCognitive aspectsLimited memory demandLimited memory demand

BrowsabilityBrowsability

ReadabilityReadability

Self-sufficiencySelf-sufficiencyPage stands alone Page stands alone

NavigationNavigationClarification of pathClarification of path

Printability Printability

CounsellorCounsellorStudentStudent

*4-5*4-5 4 4

*5 *5 5 5

2-52-5 5 5

3-53-5 5 5

*3-5*3-5 5 5

* 5* 5 5 5

Page 57: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Summary of LMI siteSummary of LMI site

StrengthsStrengths Navigation Navigation BrowsabilityBrowsability Local informationLocal information Print optionsPrint options

WeaknessesWeaknesses Small printSmall print Search can be too narrowSearch can be too narrow Knowledge of NOC would be beneficial (if occupation Knowledge of NOC would be beneficial (if occupation

title is not the key word used in database)title is not the key word used in database)

Page 58: Forum of Labour Market Ministers LMI from the Perspective of Intermediaries who Work with Different Types of Clients Lana Bauer, School System, SK Marcel.

Summary FLMM sitesSummary FLMM sites

Variety of LMI on the sites Variety of LMI on the sites Users (counsellors and students) would benefit Users (counsellors and students) would benefit

from understanding of NOCfrom understanding of NOC Would use sites to further research LM issueWould use sites to further research LM issue Need provide clear directions for search when Need provide clear directions for search when

using with studentsusing with students Trail and error to find informationTrail and error to find information


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