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2014-2017
Digital & Operational
Alignment
• Consolidation of
315 to 112 local
councils to create a
more nimble and
sustainable network
• Executed Core
Business Strategy:
• Built
organizational
capacity
• Developed
National program
portfolio (GSLE)
• Introduced digital
elements into the
girl / volunteer
experience through
shared IT platforms
• IT platforms enable
increased data
quality, sharing,
consistency and
availability
• 2015 Fast Company
10 Most Innovative
Non-Profits
• Implementation of
Movement-wide
Strategy
• Refine Vision and
Value Proposition to
better appeal to girls,
parents and donors
• Continue to build,
leverage, and realize
and benefits from
shared IT platforms
• CEI
• Digital Cookie
2012-2013
Strengthening &
Redesign
• Girl Scouts 100th
Anniversary
• Launch of $1B
ToGetHerThere
campaign for girls
• GSUSA
Customer-centric
redesign
• Refreshed brand
• Stabilized and
integrated
business
capabilities at
Councils
2015-2018
Driving Impact
2003-2005
National Strategy
• Field brought together for the first time in a Strategic Learning process
• Recognized need for greater alignment and capacity in local council network
• Established Core Business Strategy
2006-2011
Field Re-alignment
Girl Scouts is poised to drive impact because of past change efforts
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• Act like one movement: Speak with one voice,
supported by our champions
Customer
Program/Delivery Model
Funding
Model
Network
Alignment
Unifying the Movement
Reach more GIRLS
• Reach and serve more girls from all communities
Higher IMPACT
• Deliver consistent, quality, outcome-driven girl program
Increased INVESTMENTS
• Increase society’s investment in girls
Effective OPERATIONS
• Operate like one business moving in one direction
Stronger BRAND
Strategic Investments
Parent Engagement
Older Girl Program Research
CEI Alternative Delivery Models
Digital Girl Platforms
Program Simplification
Collaborative, donor-centric Individual Giving
Leverage and Maximize Existing Assets
Network Roles & Responsibilities
Alignment around national strategy
Brand AlumnaeChange
Management
Outcomes
Capacity Building
(Council + GSUSA)
Diversifying Revenue
Strategic Objectives
Cultivate Culture
Start More
Troops
35
Financial Health &
Capacity to
Implement Change
Membership Mix
Aligns with
Community Realities
Membership Growth
• Growth in # of girls
• Growth in market
share
• Growth in Troops
• Closer alignment of
membership mix with
local AND national
demographic and
socioeconomic
realities
• Strong financial
health
• Councils + National
set up to implement
change going forward
Brand Promise
=
Brand Reality
• The brand promise of
Girl Scouts is aligned
to experience of being
a girl or volunteer in
the program
Grow membership, sustainably
$
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We Are All Girl Scouts
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