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8/9/2019 Fostering Chainwide Learning and Innovation
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How to encourage processors towork with communities on astable, long-term, and equitable
basis given the rooted mistrustsand not so good experiences
How to encourage processors toHow to encourage processors towork with communities on awork with communities on astable, longstable, long --term, and equitableterm, and equitablebasis given the rooted mistrustsbasis given the rooted mistrustsand not so good experiencesand not so good experiences
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UpstreamUpstreamVC PlayersVC Players
DownstreamDownstream
VC PlayersVC Players
ENABLING ENVIRONMENT
MicroMicroEnterprises/Enterprises/
CommunitieCommunitiess
MARKE
T
REQUIREME
NTS
IN
TERVE
NTI
ON
S
BDS MARKET
linking large numbers of linking large numbers of small firmssmall firms intointo value chainsvalue chains with potentialwith potentialfor growthfor growth
while fostering their while fostering their access to resourcesaccess to resources to enable them to competeto enable them to compete with the understanding that competitiveness drives growth! with the understanding that competitiveness drives growth!
A STRATEGY FOR GROWTH WITH EQUITYA STRATEGY FOR GROWTH WITH EQUITY ENABLING MSEs TO LEARN TO COMPETEENABLING MSEs TO LEARN TO COMPETE
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COOPERATION and coordination are more important.
than ever!
VALUE CHAIN DEVELOPMENT canpromote SYSTEMIC COMPETITIVENESS ...
that BENEFITS many small firms
T H E R A T IO N A L E
Market liberalization resulting from globalization shifts thecompetitiveness strategy from the FIRM to the INDUSTRY.
Firm level competitiveness is no longer sufficient;rather the market system that delivers a productfrom its inception to the consumer must be ableto compete against market systems elsewhere ...
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MARKET DEMAND AND REQUIREMENTS/COMPETITORSMARKET DEMAND AND REQUIREMENTS/COMPETITORS
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8/9/2019 Fostering Chainwide Learning and Innovation
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Donor Donor SDCAsiaSDCAsia
BDSBDS
Provider Provider
BDSBDSProvider Provider
SESE
SESE
SE SESE
SESE
SESE
SESE
SESESESE
SESE
SESE
Development agendaDevelopment agendaPublic fundingPublic funding
Commercial orientationPrivate payment
SESE SESE
SE
SESE
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DEVELOPMENT OF LOCALIZED CAPACITY FORDEVELOPMENT OF LOCALIZED CAPACITY FOR
INNOVATION AND LEARNINGINNOVATION AND LEARNING
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PROMOTION OF WINPROMOTION OF WIN --WIN RELATIONSHIPS TO FACILITATE CHAINWIN RELATIONSHIPS TO FACILITATE CHAIN --WIDEWIDEUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETSUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETS
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PROMOTION OF WINPROMOTION OF WIN --WIN RELATIONSHIPS TO FACILITATE CHAINWIN RELATIONSHIPS TO FACILITATE CHAIN --WIDEWIDEUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETSUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETS
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HORIZONTAL COLLABORATION:look and act big to attract lead firms
P a n tuka n P a n tuka n Ca rd a va Ca rd a va
Co m m u ni tCo m m u n i t y y
Community Traders:Community Traders:business orientation + somebusiness orientation + somelogistics support includinglogistics support includingmarket infomarket info
Core group: members but open toCore group: members but open tononnon --members. More important is for members. More important is for all those interested to be alignedall those interested to be alignedwith standardswith standards simplesimplecoordination mechanismscoordination mechanisms
INCENTIVE: PURSUIT OF BIGGER MARKETSINCENTIVE: PURSUIT OF BIGGER MARKETS
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Market Diversification/Expansion Support/Capability BuildingMarket Diversification/Expansion Support/Capability Building
TRADERSTRADERS TRADERSTRADERS TRADERSTRADERS
B I G G E R
MA R K E T S
There may be a need also to: a) assist traders/ intermediaries/processors to expand and diversify markets including capability tomeet market requirements; and b) improve capability of chainleaders so that their influence and control can be used to yieldpositive benefits for MSEs and the improvement of the chain in
eneral without erodin their rofit mar ins
There may be a need also to: a) assist traders/ intermediaries/processors to expand and diversify markets including capability tomeet market requirements; and b) improve capability of chainleaders so that their influence and control can be used to yield
positive benefits for MSEs and the improvement of the chain ingeneral without eroding their profit margins
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Knowledge capture, recognition, and dissemination throughKnowledge capture, recognition, and dissemination throughcompetitions and festivalscompetitions and festivals
Rediscovering Indigenous CardavaRecipes
Competitions andCompetitions andinter inter --provincialprovincial
trainings exposedtrainings exposedparticipants to better participants to better than average producethan average produceas well as facilitatedas well as facilitatedinstant sharing andinstant sharing and
documentation of bestdocumentation of bestractices.
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Dissemination of Dissemination of Winning Cardava BasedWinning Cardava BasedRecipes by TV NetworkRecipes by TV Network
Mitigating seasonality of Mitigating seasonality of demand fromdemand from
processors andprocessors andtraderstraders CardavaCardavarecipes for all types of recipes for all types of
marketsmarkets
Aligning the mediaAligning the mediatowards commontowards commonobjectives of theobjectives of the
communitycommunity
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Downloading andDownloading andawareness campaign of awareness campaign of
RecipesRecipes
Training and coaching onTraining and coaching onproduct development as entryproduct development as entry
point, and in preparation for point, and in preparation for the competitionsthe competitions
Recipe downloading in the Municipality of Malitbog the Chucula recipe from Ecuador and Malitbogs
version of the cardava float Winner Recipes!!!
Department of Trade and Industry
Consumer Week2007 CookingDemo of CardavaRecipe: Chuculaand Croquettas.Mall goers had ataste of the exoticcardava
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Facilitating the Entry of CardavaFacilitating the Entry of Cardava
BananaBanana based food to the Restaurantsbased food to the Restaurants
BananaBananaCardavaCardava
RestaurantRestaurantRecipe contestRecipe contest
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A fusion of culture, information sharing,competitions and lots of fun
Improving information transparency, awareness and relationshipImproving information transparency, awareness and relationshipbuildingbuilding promoting interaction and inciting actionspromoting interaction and inciting actions
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Reaching out to the different generations andReaching out to the different generations andplayersplayers
I love BananaI love BananaCardavaCardava popularizingpopularizing
banana through tattoobanana through tattoofashionfashion
On the spot BananaOn the spot BananaCardava poster contestCardava poster contest
building awarenessbuilding awareness
among school childrenamong school children
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BananaBanana
Cardava RockCardava RockJingle contestJingle contest
Promoting banana awareness andPromoting banana awareness andconsumption (healthy snacks) through musicconsumption (healthy snacks) through music
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Use of radio and cell phone texting to have aUse of radio and cell phone texting to have a
wider outreach for info disseminationwider outreach for info dissemination
Cardava industry and B-ACE Project info dissemination through cellphonetexting and the radio