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Fostering Data Obsession
Brian FentressCisco
Consistent
Relevant
Intuitive
Obsessive
Setting the Stage
“I’m overwhelmed with all the cards”
“OMG I can’t stop looking”
“This is the first time we’ve sat together as a team and looked at the
data together to determine our priorities”
October 2017June 2017 Early 2018
Phase 2: So many cardsAdoption and integration
Mid 2018
“This tactic has ‘worked’ for years. Let’s keep doing it.”
Domo Timeline at CiscoPhase 2: So many cardsCreate and launch AMC Explorer
Phase 2: So many cardsLaunch to Marketing Organization
Phase 2: So many cardsDomo open to anticipated Power Users
User Numbers Across Cisco
Active Users
604
Cards
4,574
Pages
703
Users
~1,000
28.0M 26.3M
Similar Graphs showing slightly different numbers
28.2M28.2m of 35.1m goal (80%)
Different Graphs showing the same numbers
Create an area in Domo for users across the Americas in different marketing disciplines that is trusted, is relevant on a day-to-day basis, contains intuitive visuals and navigation, and fosters a data obsessed culture
The Vision
Three Habits and a Mindset
Consistent Relevant Intuitive Obsessive
WHAT
HOW
Consistent Relevant Intuitive Obsessive
Consistent Relevant Intuitive Obsessive
WHAT
HOW
Create a Single Version of Truth
Use a single source for each data type
Certify cards
Consistent Relevant Intuitive Obsessive
WHAT
HOW
Create a Single Version of Truth
Address daily needs and data gaps
Talk to end usersUse a single source for each data type
Certify cards Every Card has a purpose
WHAT
HOW
Create a Single Version of Truth
Address Daily Needs and Data Gaps
Reduce the Cognitive Load
Standardize the look and feel of the visuals
Organize and simplify navigation
Use a single source for each data type
Certify cards
Talk to end users
Every Card has a purpose
Consistent Relevant Intuitive Obsessive
Create a Single Version of Truth
Address Daily Needs and Data Gaps
Reduce the Cognitive Load
Standardize the look and feel of the visuals
Organize and simplify navigation
Give the whole thing a catchy name and constantly push it on people until they relent and make it their home page
Use a single source for each data type
Certify cards
Talk to end users
Every Card has a purpose
Consistent Relevant Intuitive Obsessive
Use a single source for each data type
Certify cards
Create a Single Version of Truth
Address Daily Needs and Data Gaps
Reduce the Cognitive Load
Standardize the look and feel of the visuals
Organize and simplify navigation
Foster a data driven Culture
Conduct training
Iterate, Add, Adjust
Talk to end users
Every Card has a purpose
Consistent Relevant Intuitive Obsessive
Use a single source for each data type
Certify cards
Create a Single Version of Truth
Address Daily Needs and Data Gaps
Reduce the Cognitive Load
Standardize the look and feel of the visuals
Organize and simplify navigation
Foster a data driven Culture
Conduct training
Iterate, Add, Adjust
Talk to end users
Every Card has a purpose
Consistent Relevant Intuitive Obsessive
Consistent
Create a Single Version of TruthSingle Source of Truth: A data storage principle to always source a particular piece of information from one place.
https://www.forbes.com/sites/brentdykes/2018/01/10/single-version-of-truth-why-your-company-must-speak-the-same-data-language
Single Version of Truth: One view of data that everyone in a company agrees is the real, trusted number for some operating data.
Google Analytics vs. Adobe Analytics vs. Web LogsSalesForce vs. Raw Revenue Data
Magento vs. Google Analytics
Create a Single Version of Truth
Answers Discussions
1. Use Domo’s certification functionalityhttps://knowledge.domo.com?cid=certifycards
2. Ensure everything is checked off by one or two experienced people prior to public release
Create a Single Version of Truth
Relevant
Talk to your end users
Address Daily Needs and Data Gaps
LISTENTalk to your end users
Address Daily Needs and Data Gaps
What business questions do they ask every week/day
What insight would make their job easier
What types of data are they looking for
What challenges are they experiencing with getting what they need from domo
ASK GOOD QUESTIONS
Address Daily Needs and Data Gaps
Check InAllow your beta users access while building and encourage comments during construction
Formally review the finished pages with your beta users prior to general release
Continue to engage the users to find out what’s working and what’s not
Address Daily Needs and Data Gaps
Does the card…Provide visibility into a specific goal
Enable a Data driven strategy
Measure a specific data driven strategy
Address Daily Needs and Data Gaps
Does the card…Provide visibility into a specific goal
Address Daily Needs and Data Gaps
Enable a Data driven strategy
Does the card…
Address Daily Needs and Data Gaps
Measure a specific data driven strategy
Does the card…
Address Daily Needs and Data Gaps
Intuitive
Cognitive Load
The total amount of mental effort being used by the working memory
https://www.searchdiscovery.com/blog/domo-bar-chart/
Reduce the Cognitive Load
OK…What does THAT mean?
Keep it SIMPLEKeep it PREDICTABLEKeep it SANE
Reduce the Cognitive Load
Standardize the look and feelKPI 1
KPI 2
KPI 3
Organize and simplify navigation
Reduce the Cognitive Load
Obsessive
Make a production out of the release Offer training Gamification
Foster a data driven Culture
Don’t let it go stale Keep it relevant
ITERATE ADJUSTADD
Foster a data driven Culture
Last 30 Days 66 Distinct Users
Report on your creation
Foster a data driven Culture
Use a single source for each data type
Certify cards
Create a Single Version of Truth
Address Daily Needs and Data Gaps
Reduce the Cognitive Load
Standardize the look and feel of the visuals
Organize and simplify navigation
Foster a data driven Culture
Conduct training
Iterate, Add, Adjust
Talk to end users
Every Card has a purpose
Consistent Relevant Intuitive Obsessive
What’sNext?
What’s Next?
Consistent: Revisit Card Certification
Relevant: Reach out to our users again
Intuitive: Create the Navigation page
Obsessive: Continuing Education & Gamification
Use a single source for each data type
Certify cards
Create a Single Version of Truth
Address Daily Needs and Data Gaps
Reduce the Cognitive Load
Standardize the look and feel of the visuals
Organize and simplify navigation
Foster a data driven Culture
Conduct training
Iterate, Add, Adjust
Talk to end users
Every Card has a purpose
Consistent Relevant Intuitive Obsessive
