Fostering ethical, responsible use of online technology

Hans Martens, Insafe

INSAFE 2012

65+ SID committees

Key drivers for online safety

• Tackle multidimensional facets• Share resources and experience to respond to

emerging challenges• Move from safety messages to in-depth safety

education – towards digital citizenship• Focus on the positive – experience and content• Collaborate with young people to pinpoint emerging

trends and issues across Europe

Awareness centreCoordinationCampaign implementationImpact assessment

HelplineInfo & advice to young people (& parents/teachers)

Youth panelTest/advise on campaignsPeer advocacy

What is the challenge?

Multiple facets of online safety

Excessive media use

ICT skills

Privacy

Online Reputation

Grooming

Cyberbullying

Online sexual

behaviour

Phishing

Digital Literacy

Risk versus harm

Beyond awareness-raising

1. Knowledge - demonstrating awareness2. Approval (contemplation) - voicing endorsement and

support3. Intention - making the decision to adopt4. Practice - committing to the behaviour5. Advocacy - encouraging others to adopt the

behaviour

Multiple socialising agents

Family

MediaSchools

Peers

eSafety curriculum

(Grand-) parental mediation

Media industry

• Collaborate with new media industry• Use social media tools• Traditional media are still important!

Moderated youth spaces

Youth panels

Social mediaCompetitions

Peer education

Ad

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ted

Yo

uth

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irectedFormal

Informal

Safer Internet Day

5 FEBRUARY 2013

Connect with respect!Looking at online rights &

responsibilities

Celebrated in 99 countries on 6 continents in 2012

For more information:hans.martens@eun.org

Info-insafe@eun.orgwww.saferinternet.org