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FOTE14 Start-Up Pitchfest - Keywords English

Date post: 27-Nov-2014
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Keywords English is a female-led, EdTech startup at the intersection of technology and education. We harness mobile technology to deliver a personalised learning experience for each student, irrespective of their socio-economic background, learning ability, or location of the school. Such innovation is conducted in partnership with proven research-based practices in order to deliver core deliverables for the student, teacher, school and parent. Since 2000, research carried out by the OECD highlight the challenge young populations in industrialised economics face in the area of literacy, maths and science. Demands on individual teachers to meet the learning need of each child, is immense. The textbook model of education is no longer fit for purpose. There is also a shortage of research based mobile learning solutions to support the growing number of mobile devices entering the education space. The Keywords English app is the result of a 3-year research study carried out by Professor David Little and his team of language and literacy specialists at Trinity College, Dublin. They identified the exact language young people need to know for each subject in each school. Validated by 200 teachers in 85 Irish schools, their materials were subsequently used by teachers in 110 countries, demonstrating potential scale. The Keywords English app takes this methodology as the starting point. Additional research from Harvard University, which demonstrates that reading on a mobile device supports struggling readers, particularly those with dyslexia, has been added. Incorporating all this data into a mobile app, with functionality for students who speak English as a second language, along with gaming and collaborative learning features, makes the Keywords English app the first inclusive 21st century learning tool and ideally placed to take advantage of the 8% growth in mobile education in 2015 alone. Founder & CEO: Joanna Norton Email: [email protected] Website: www.keywordsenglish.com Twitter: @keywordsenglish
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Keywords English Your Logo Here Future of Technology in Education 2014
Transcript
Page 1: FOTE14 Start-Up Pitchfest - Keywords English

Keywords English

Your LogoHere

Future of Technology in Education 2014

Page 2: FOTE14 Start-Up Pitchfest - Keywords English

2

01. Problem

pageFuture of Technology in Education 2014

Page 3: FOTE14 Start-Up Pitchfest - Keywords English

02. The Solution

3

The banks of the Tiber (geography)

A blood bank (biology)

A bank of clouds (English)

Future of Technology in Education 2014

Page 4: FOTE14 Start-Up Pitchfest - Keywords English

03. Product Demo

Clear visuals

Mobile Version

5

Researched content

with a literacy focus

Bilingual text with

audio

4Future of Technology in Education 2014

Page 5: FOTE14 Start-Up Pitchfest - Keywords English

03. Product Demo

Keyword & definition

Mobile Version

5

Audio support

Meaning and form

5Future of Technology in Education 2014

Page 6: FOTE14 Start-Up Pitchfest - Keywords English

03. Product Demo

Keyword in syllables

Mobile Version

5

Listen for the stress

Record and play

6Future of Technology in Education 2014

Page 7: FOTE14 Start-Up Pitchfest - Keywords English

03. Product Demo

Mobile Version

5

Spell the keyword

Record and play

7Future of Technology in Education 2014

Page 8: FOTE14 Start-Up Pitchfest - Keywords English

03. Product Demo

Mobile Version

5

Multi-choice to

test learning

Record and play

8Future of Technology in Education 2014

Page 9: FOTE14 Start-Up Pitchfest - Keywords English

03. Product Demo

5

Backward & forward reading

Record and play

9Future of Technology in Education 2014

Page 10: FOTE14 Start-Up Pitchfest - Keywords English

Consett Academy, Co. Durham

Durham Johnston Academy, Co. Durham

London International Study Centre

Queensbury Academy, Dunstable

Putteridge High School, Luton Family learning,

Luton

Teacher training, University of Hertfordshire

Teacher training, University of Edinburgh

Informal learning, Luton

16-19s CoHNEL FE College, London

Sherborne School

EAL St. Mary’s Cambridge

Dean Close School

Latymer-Upper

04. Testing UK

Page 11: FOTE14 Start-Up Pitchfest - Keywords English

Colaiste DeHide, Dublin

Gairmscoil Mhic Diarmada, Arranmore Island,

Co.Donegal

St. Mary’s School, Edenderry, Co. Offaly

Enniscorthy Vocational College, Co. Wexford

Informal/family learning, Derrinturn,

Co. Kildare

Castleknock Community College

Firhouse Community College, Dublin

Old Bawn Community School, Dublin

Colmcilles Community School, Dublin

Tallaght Community School, Dublin

St. Mary’s Killester, Dublin

04. Testing Ireland

511Future of Technology in Education 2014

Page 12: FOTE14 Start-Up Pitchfest - Keywords English

05. Results from after school club in Luton

12Future of Technology in Education 2014

Student 1 Student 1 Student 2 Student 2 Student 3 Student 30

10

20

30

40

50

60

70

80

90

Pre-app

Post-app

Page 13: FOTE14 Start-Up Pitchfest - Keywords English

06. International Validation

13Future of Technology in Education 2014

Page 14: FOTE14 Start-Up Pitchfest - Keywords English

07. Competitive Landscape

14Future of Technology in Education 2014

Page 15: FOTE14 Start-Up Pitchfest - Keywords English

$1.8Btotal market

spend

100%Moving to

mainstream adoption

8%Growth of

mEducation

08. Market Opportunity

15Future of Technology in Education 2014

Gap for

instructional apps

inclusive

collaborative

research-based

scale

Page 16: FOTE14 Start-Up Pitchfest - Keywords English

The ask

• Build a complete biology app

• Gaming platform

• Collaborative learning

• Learner generated content

• Localisation/personalisation

£

The ask£150,000

Goal£2M

09. Funding Needs

16Future of Technology in Education 2014

Page 17: FOTE14 Start-Up Pitchfest - Keywords English

[email protected]

Seed roundQ4 2014 raise £150K and complete a biology app for global release.

Seed round & development

Scale with partners

Additional revenue models

Testing, validation, monetisation Q1 2015 testing and validation. Data will be published in academic journals and will inform teacher training. Q2 monetisation with in-app purchasing. Seed A to digitise the entire curriculum. Identify partners.

Scale with partnersRoll out products with partners

Additional revenue modelsWith user adoption additional charge for premium content offerings, ad space, in-app purchases, etc.

2017

2014

2015

2016

10. Business Model

page 617Future of Technology in Education 2014

Testing, validation, monetisation & Seed A

Page 18: FOTE14 Start-Up Pitchfest - Keywords English

Joanna NortonCEO

11. Team

18Future of Technology in Education 2014

AJ JoshiCEO Sivvr

Tasmin KhanMD Sivvvr

Page 19: FOTE14 Start-Up Pitchfest - Keywords English

Step 1Marketing Analysis

Step 2Prototype Development

Step 3Approach Partners

Step 4Series A

We are here

Seed

12. Timeline

19Future of Technology in Education 2014

Page 20: FOTE14 Start-Up Pitchfest - Keywords English

13. Contact Information

facebook.com/keywordsenglish

@keywordsenglish

Thank You

[email protected]

078 6339 7082

20Future of Technology in Education 2014

Page 21: FOTE14 Start-Up Pitchfest - Keywords English

[email protected]

14. Revenue Model

page 621Future of Technology in Education 2014

Country Market Share

Downloads Revenue

Ireland 5% 15,000 $149,850

UK 2% 60,000 $599,400

US (1 district) <1% 12,000 $119,880

Total - - $869,130

2015

Page 22: FOTE14 Start-Up Pitchfest - Keywords English

Marketing Programs

Parents – radio & social mediaYoung people – social media

15. Marketing Strategy

Educational Market

Events

Bundles

Partnerships

Mobile operatorsTech sector

Mobile operators

Teacher training colleges

ConferencesSpeaking engagementsSponsorship

22Future of Technology in Education 2014


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