FOUND MONEY!FOUND MONEY!

Tapping Charity-driven websites to raise money for your library

Presented by:

Maryam Phillips, System Administrator, MCLINC

Polaris Users Group 2007

About MCLINCAbout MCLINC

Montgomery County Library & Montgomery County Library & Information Network Consortium (PA)Information Network Consortium (PA)

www.mclinc.orgwww.mclinc.org 15 members15 members 25 libraries and bookmobiles25 libraries and bookmobiles

Annual Expenses

$13,778.00, 2%

$26,293.60, 4%

$200,079.55, 32%

$100,000.00, 16%

$281,116.00, 46%

STAFF

OFFICE

OTHER

SYSTEM

UPGRADE

MCLINC FundingMCLINC Funding

FINANCIAL CLIMATE FINANCIAL CLIMATE

What are the factors working against us?What are the factors working against us? Grant funding is irregular and competitiveGrant funding is irregular and competitive Competition from other worthy charitiesCompetition from other worthy charities Competition from within your organizationCompetition from within your organization State and federal funding for libraries is State and federal funding for libraries is

stagnantstagnant Volunteer library boards are not usually Volunteer library boards are not usually

comfortable with fundraisingcomfortable with fundraising

Ready resource to counter-Ready resource to counter-balance negative factors?balance negative factors?

INTERNETINTERNET

Internet GivingInternet Giving

““The internet is fundamentally changing The internet is fundamentally changing the way people connect with causes and the way people connect with causes and is forcing organizations to re-think the is forcing organizations to re-think the traditional models for communication and traditional models for communication and fund-raising.”fund-raising.”

– – Gene Austin, CEO Convio, Inc.Gene Austin, CEO Convio, Inc.

Internet GivingInternet Giving

““Generations X and M - younger people –Generations X and M - younger people –are the next generation of donors. They are the next generation of donors. They have money and they’re online. Smart have money and they’re online. Smart non-profits that want to further their non-profits that want to further their cause go where the donors are.”cause go where the donors are.”

- Katrin Verclas, Executive Director - Katrin Verclas, Executive Director NTEN, The Nonprofit Technology NTEN, The Nonprofit Technology

NetworkNetwork

Internet-based Funding Internet-based Funding ResourcesResources

www.justgive.orgwww.justgive.orgwww.giveline.orgwww.giveline.org

Justgive.orgJustgive.org

Contact Information:Contact Information:312 Sutter Street312 Sutter Street

Suite 410Suite 410

San Francisco, CA 94108San Francisco, CA 94108

Phone: 415-982-5700Phone: 415-982-5700

Toll Free: 866-JUSTGIVE (587-8448)Toll Free: 866-JUSTGIVE (587-8448)

MissionMission

Dedicated to creating tools and services Dedicated to creating tools and services to make charitable giving part of our to make charitable giving part of our everyday lives, JustGive is a nonprofit everyday lives, JustGive is a nonprofit organization whose mission is to organization whose mission is to increase charitable giving by connecting increase charitable giving by connecting people with the charities and causes they people with the charities and causes they care most about. care most about.

How It Works How It Works

Donations to charities are collected via credit Donations to charities are collected via credit card on a secure sitecard on a secure site

Justgive retains 3% administrative fee for all Justgive retains 3% administrative fee for all donationsdonations

Checks are forwarded to the charity in the Checks are forwarded to the charity in the month following the donationmonth following the donation

Donors receive an automatic receipt for tax Donors receive an automatic receipt for tax purposes. purposes.

It’s easy and it works!It’s easy and it works!

Getting StartedGetting Started

Go to the Justgive.org website – click the Go to the Justgive.org website – click the Nonprofit Resources buttonNonprofit Resources button

Click the Click the Nonprofit Add or Update ListingNonprofit Add or Update Listing link link Register with GuidestarRegister with Guidestar

GuideStar is an initiative of Philanthropic Research, GuideStar is an initiative of Philanthropic Research, Inc., a 501(c)(3) public charity founded in 1994. Inc., a 501(c)(3) public charity founded in 1994. GuideStar's mission is to revolutionize philanthropy GuideStar's mission is to revolutionize philanthropy and philanthropic practices through information. and philanthropic practices through information. GuideStar provides JustGive’s comprehensive GuideStar provides JustGive’s comprehensive database of 1,000,000 public charities.database of 1,000,000 public charities.

AdvertiseAdvertise

Add a customized button to your website Add a customized button to your website that links to your charity on the Justgive that links to your charity on the Justgive websitewebsite

Donation ProcessDonation Process

Create AccountCreate Account Donor Selections in the Giving BasketDonor Selections in the Giving Basket

Amount of donation ($5.00 minimum)Amount of donation ($5.00 minimum) Optional information to present to charity: Optional information to present to charity:

name, email address, mailing addressname, email address, mailing address Opportunity to insert message regarding gift Opportunity to insert message regarding gift

designationdesignation Option to donate in someone else’s name or Option to donate in someone else’s name or

memorymemory

Donation ProcessDonation Process

Donation ProcessDonation Process

QUESTIONS ABOUT JUSTGIVE.ORG?

Giveline.orgGiveline.org

Contact InformationContact InformationP.O. Box 204415P.O. Box 204415

Austin, TX 78720-4415Austin, TX 78720-4415

Warning: Likes Internet Explorer best!Warning: Likes Internet Explorer best!

MissionMission

To fuse To fuse social responsibility with consumer social responsibility with consumer spendingspending in an easy-to-use online shopping in an easy-to-use online shopping environment; to provide socially-conscious environment; to provide socially-conscious consumers a unique means by which they can consumers a unique means by which they can support their favorite organizations; to provide support their favorite organizations; to provide the charitable community a diverse source of the charitable community a diverse source of funding for free; and to provide companies with funding for free; and to provide companies with an incentive and reward solution that allows an incentive and reward solution that allows them to better serve the communities within them to better serve the communities within which they work. which they work.

Give while you shop!Give while you shop!

How It WorksHow It Works

Giveline.org is an online storeGiveline.org is an online store Products sold include books, music CDs, Products sold include books, music CDs,

DVDs, electronics, housewares, and specialty DVDs, electronics, housewares, and specialty gift items gift items

Every transaction in the online store generates Every transaction in the online store generates a financial contribution to a favorite charity, a financial contribution to a favorite charity, school, or religious organization school, or religious organization

Giveline contributes between 7 and 33 percent Giveline contributes between 7 and 33 percent of product sales to the selected organization of product sales to the selected organization

Getting StartedGetting Started

Organizations can self-nominate or patrons Organizations can self-nominate or patrons can nominate organizations to be part of can nominate organizations to be part of Giveline Giveline

When the organization is suggested by a user When the organization is suggested by a user not directly involved or employed with it, not directly involved or employed with it, organization is contacted for approval organization is contacted for approval

Giveline checks the 501(c) 3 and school Giveline checks the 501(c) 3 and school database to verify that recommended database to verify that recommended organizations are real and in good standing organizations are real and in good standing

Getting StartedGetting Started

Getting StartedGetting Started

Approval processApproval process Giveline approves the organization Giveline approves the organization

immediately if there is a match with our IRS immediately if there is a match with our IRS database or school database and the person database or school database and the person submitting works for the organization submitting works for the organization

If the person submitting the application does If the person submitting the application does not work for the organization they will not work for the organization they will approve or reject the suggestion within two approve or reject the suggestion within two business days business days

Getting StartedGetting Started

Giveline will contact that organization to Giveline will contact that organization to get their approval for entry into the get their approval for entry into the Giveline system Giveline system

Nonprofit organizations and all other Nonprofit organizations and all other causes must elect to participate and join causes must elect to participate and join Giveline Giveline

Cost to participate in Giveline: $ 0.00Cost to participate in Giveline: $ 0.00

Getting StartedGetting Started

Checks are forwarded at the end of each Checks are forwarded at the end of each quarterquarter

Giveline does not send checks for less Giveline does not send checks for less than $20 unless a special request is than $20 unless a special request is made - . If an organization has less than made - . If an organization has less than $20 of contributions during a particular $20 of contributions during a particular quarter, that balance is rolled over into quarter, that balance is rolled over into future quarters until the $20 threshold future quarters until the $20 threshold has been exceeded has been exceeded

AdvertiseAdvertise

Create custom button for your website Create custom button for your website using the Promotional Tools section of using the Promotional Tools section of the Giveline website the Giveline website

AdvertiseAdvertise

Use special Giveline linkUse special Giveline link Use special Giveline buttonsUse special Giveline buttons Email announcements from Giveline Email announcements from Giveline

websitewebsite Use promotional copy for press releasesUse promotional copy for press releases

AdvertiseAdvertise

Donation ProcessDonation Process

Shop! For Books, Movies, Music, Video Shop! For Books, Movies, Music, Video Games, Electronics and moreGames, Electronics and more

Donation ProcessDonation Process

Donation ProcessDonation Process

The cart displays the item(s)The cart displays the item(s) Can either Return to Shopping or Go to Can either Return to Shopping or Go to

CheckoutCheckout Coupons or gift certificates can be Coupons or gift certificates can be

applied at checkoutapplied at checkout

Donation ProcessDonation Process Create/Log Into your accountCreate/Log Into your account Choose amount to donateChoose amount to donate

Donation ProcessDonation Process Choose amount to donate and complete Choose amount to donate and complete

checkoutcheckout

To SummarizeTo Summarize

Online giving sites are easy to set up and Online giving sites are easy to set up and advertiseadvertise

Painless way for patrons to donatePainless way for patrons to donate Don’t require any ongoing maintenance Don’t require any ongoing maintenance

as long as your 990 and 501(c)3 status as long as your 990 and 501(c)3 status remain currentremain current

Other Charity-based sitesOther Charity-based sites

Care2Care2 is the global network for organizations and people who is the global network for organizations and people who care2 make a difference. http://www.care2.com care2 make a difference. http://www.care2.com

Change.orgChange.org aims to transform social activism by serving as the aims to transform social activism by serving as the central platform that connects likeminded people, whatever their central platform that connects likeminded people, whatever their interests, and enables them to exchange information, share ideas, interests, and enables them to exchange information, share ideas, and collectively act to address the issues they care about. and collectively act to address the issues they care about. http://www.change.org http://www.change.org

Netaid: Netaid: Educating, inspiring and empowering young people to Educating, inspiring and empowering young people to fight global poverty. http://www.netaid.orgfight global poverty. http://www.netaid.org

Network for GoodNetwork for Good is the Internet's leading charitable resource, is the Internet's leading charitable resource, bringing together donors, volunteers and charities online to bringing together donors, volunteers and charities online to accomplish good. http://www.networkforgood.orgaccomplish good. http://www.networkforgood.org

End of PresentationEnd of Presentation

Questions?Questions?