Founder: Benjamin Holt Daniel Best

Date: April 15, 1925 Where: California History: 90 years

designs, manufactures, markets and sells machinery, engines, financial products and insurance to customers via a worldwide dealer network.

Marketing Strategies

Caterpillar Dieselettes Exhibition

Caterpillar Visitors Center

CATERPILLAR’S INDUSTRIAL BRANDS

Material Handlers

Boots

Articulated Trucks

COMPANY’S PRODUCTSExcavators, trucks, loaders and other heavy machines.

Variety of products for construction, like compactors.

CATERPILLAR DO SCHOLARSHIP

• Caterpillar employee dependents scholarship.

• The caterpillar • foundation believes in

helping neighbors and giving back to the communities.

The Caterpillar Foundation Since 1952, the Caterpillar Foundation has been dedicated to transforming lives in the communities where we live and work around the world. ( education, environment, and basic human needs).

$11 Million in investments for Africa’s future through water, energy and women.

Caterpillar is successful in many aspects:

• 1. Industry leader• 2. Board of Directors currently has 11 members. This number

permits diversity of experience without hindering effective discussion or diminishing individual accountability.

3.Caterpillar Inc. owns a complex portfolio of brands.

4. The Code of Conduct helps Caterpillar employees put our values and principles into action every day by providing detailed guidance on the behaviors and actions that support our values of

Integrity, Excellence, Teamwork, Commitment and Sustainability.

Some interesting facts

• Caterpillar ranked number 28 on FORTUNE’s World’s Most Admired Companies 2015 list.

• February 19, we celebrated the grand opening of our first Data Innovation Lab, located in Research Park at the University of Illinois in Champaign, Illinois.

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