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FounderFuel - Deliver a killer pitch - FINAL

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Whip your startup into shape DELIVER A KILLER PITCH Ian Jerey | General Manager, FounderFuel September 2013
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Page 1: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

DELIVER A KILLER PITCHIan Jeffrey | General Manager, FounderFuelSeptember 2013

Page 2: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

The Pitch Is NOT A Presentation

It’s a performance.

Page 3: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Objective For Today

variety of small tips

when put together

make a HUGE difference!

( some of these you know already )

Page 4: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape https://vimeo.com/70404101

Page 5: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Pitch. Listen. Learn. Repeat.

‣Every time you meet someone, pitch!

‣A/B test your elevator pitch.

‣Look for the "Ah, ha!" moment.

‣Record whatever you just said and insert into your pitch next time.

‣You have (only) 90 seconds.

‣You're the expert, but don’t be defensive.

The more you do it, the better the story gets.

Page 6: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Write A Script. Don't Freestyle.

‣Speak in short, sharp and concise sentences. 

‣Get to the point. Fast!

‣Every word costs you $1,000

‣Say your brand name as often as possible rather than “we”.

‣Don’t ask the audience questions.

‣Use Excel. Yes that’s right!

Page 7: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Page 8: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Write A Script. Don't Freestyle.

‣Speak in short, sharp and concise sentences. 

‣Get to the point. Fast!

‣Every word costs you $1,000.

‣Say your brand name as often as possible rather than “we”.

‣Don’t ask the audience questions.

‣Use Excel. That’s right Excel!

The script guarantees you cover the key points.

Page 9: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Preach. Don't sell.

‣Slow down to make a point.

‣Speak faster to show progress and momentum.

‣ Insert pauses to be dramatic.

‣Repeat to emphasize important points.

‣Be assertive!‣ Don’t say things like “We think we can be number 1.”

‣Practice. Practice. Practice.

Confidence instils trust... Arrogance evokes doubt!

Page 10: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Show. Don't Tell.

‣Pictures. Graphs. Visuals. Video.

‣Hire a graphic designer

‣Let the screen do the talking.

Page 11: FounderFuel - Deliver a killer pitch - FINAL

http://www.flickr.com/photos/aganderson/6221646727/http://www.flickr.com/photos/aganderson/6221646727/ @thetransitapp

Transit App

Progress so far

- We started by launching in 3 cities across North America- Montreal, Toronto & Québec

- We added 40 additional cities in the last 12 months- New York City, Mexico City, Paris, Chicago, Philadelphia, Los Angeles,

San Francisco, Boston, Vancouver, Washington, Ottawa, Atlanta, Seattle, Miami & Baltimore

- Next is Europe and Asia very soon

Page 12: FounderFuel - Deliver a killer pitch - FINAL

Montréal

Toronto

Québec

Page 13: FounderFuel - Deliver a killer pitch - FINAL

New York City

Mexico City

Paris

Chicago

Philadelphia

Los Angeles

San Francisco

Boston

Vancouver

Washington

Ottawa

Atlanta

Seattle

Miami

Baltimore

and 25 more

Montréal

Toronto

Québec

Page 14: FounderFuel - Deliver a killer pitch - FINAL
Page 15: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Show. Don't Tell.

‣Pictures. Graphs. Visuals. Video.

‣Hire a graphic designer

‣Let the screen do the talking.

‣Fewer words is always better.

Page 16: FounderFuel - Deliver a killer pitch - FINAL

★★★★★1,000+ 5-star reviews

Page 17: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Show. Don't Tell.

‣Pictures. Graphs. Visuals. Video.

‣Hire a graphic designer

‣Let the screen do the talking.

‣Fewer words is always better.

‣Demo the product with video.

Page 18: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Show. Don't Tell.

‣Pictures. Graphs. Visuals. Video.

‣Hire a graphic designer.

‣Let the screen do the talking.

‣Fewer words is always better.

‣Demo the product with video.

‣Use devices when showing screenshots.

Page 19: FounderFuel - Deliver a killer pitch - FINAL
Page 20: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Show. Don't Tell.

‣Pictures. Graphs. Visuals. Video.

‣Hire a graphic designer.

‣Let the screen do the talking.

‣Fewer words is always better.

‣Demo the product with video.

‣Use devices when showing screenshots.

The screen supports what you say. ( not the other way around )

Page 21: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Use Animations Wisely.

‣Good animations illustrate what you say.

‣Bad animations make you look like an amateur.

Animations tell the story for you.

Page 22: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Print. Edit. Rework. Repeat.

The storyboard helps you illustrate your story.

Page 23: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Know Your Audience.

‣They aren't clueless. Understand what they know and don't know.

‣Research their past investments (partnerships or competitiveness).

‣Prepare an investor data sheet in excel.‣ all contact information‣ typical investment‣ last contact with them‣ your rating

‣Anticipate questions. Use backup slides.

Page 24: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Page 25: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Know Your Audience.

‣They aren't clueless. Understand what they know and don't know.

‣Research their past investments (partnerships or competitiveness).

‣Prepare an investor data sheet in excel‣ all contact information‣ typical investment‣ last contact with them‣ your rating

‣Anticipate questions. Use backup slides.

You can never be over prepared.

Page 26: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

Get In The Zone.

‣Nothing in your pockets!

‣Stand straight on two feet.

‣Keep your hands out of your pocket.

‣Hold the clicker steady in one hand.

‣Stand on the left side of the screen.

‣Never look at the screen behind you.

‣Don’t say “sorry.” Just move on.

‣Smile. Be excited and share your enthusiasm.

Body language often says more than words.

Page 27: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

In Summary

Pitch. Listen. Learn. Repeat.

Write A Script. Don't Freestyle.

Preach. Don't sell.

Show. Don't Tell.

Use Animations Wisely.

Print. Edit. Rework. Repeat.

Know Your Audience.

Get In The Zone.

Page 28: FounderFuel - Deliver a killer pitch - FINAL

Whip your startup into shape

And Remember...

The Pitch is a performance.

Page 29: FounderFuel - Deliver a killer pitch - FINAL

Ian Jeffrey

[email protected]

@ianmtl

ca.linkedin.com/in/ianjeffrey

founderfuel.com

@founderfuel

facebook.com/founderfuel

angel.co/founderfuel


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