TEMOUR

MACHMOUCHI

In this presentation you will find the following: 1)

The most persuasive ad of all time 2) A few things

about me 3) Some thoughts I have about the

communications industry 4) My passions in life!

1) Drumroll

please………………………

“Whatever you say, Mr Billboard!”

Not being big headed but.......

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2) In a nutshell

• I'm half Lebanese, half Ukrainian, but was born in London –

more mongrel, less Cruft's thoroughbred

• Graduate from the University of Reading, where I studied

politics and international relations.

• Was selected as 1 of 6 students from the UK to take part in a

global model United Nations conference held in Chicago 2011.

• I had a strong love of words from a very early age, I often write

short bits of prose/poems. I am currently working on a graphic

novel that is a dystopian re-imagining of peter pan.

• I Dj and collect vinyl's………I’m also impartial to candle light

dinners and long romantic walks on the beach.

3)

This section will contain some thoughts I have about the industry and some

sources of inspiration which helped me get to that conclusion. This is an

official disclaimer to point out that I am still a fresh faced, idealistic graduate,

straight out underneath my mothers skirt and still yet no nothing really- a

pinch of salt required.

A moth to the flame….

• One day on the tube, amongst all the glum faces I see a

man smile. Intrigued I looked at his newspaper, it was an

advert that caused that reaction and I began to think why?

I stumbled upon the world of communications, and from

there decided to set out on my journey.

• In order to understand the mind-set needed to be

successful in this field, I began to read various books on

the subject:

• Confessions of an ad-man, Jim Aitchison’s-cutting edge of

advertising, Positioning: The Battle for Your Mind…..

• And my personal favourite so far; Hey Whipple, Squeeze

This.

• They recommended that for anyone wanting to get into

advertising, an important step is to review and analyse

acclaimed pieces of work.

• On my travels, here are a few of the pieces I discovered

which I really appreciated and drew inspiration

from………..

During this research I had an epiphany; I

realised something I hadn't noticed before….

AD Land- a world hidden in plain sight.

• People believe the purpose of advertising is to dupe themthrough fanciful claims; thus they have built up a filter to block it all out.

• In order to create pieces that captivate the audience’s attention and break through this barrier you must expose certain truths. Whether that be about a brand (eg the classic VW polo ads), or even an inherent human truth (eg Hair colouring isn't about looking younger, its about self-esteem) – it is a key part of the process.

• For me, advertising represents a vocalisation of societies thoughts and feelings - even if they don’t know it yet. Meaning visionary ideas can only be discovered and not created. The abstract challenge in finding the appropriate ways of expressing this is one I would gain great satisfaction from and look forward to facing.

In my head this is how I picture the person

reading this…………

4. My muses

• “ A pictures worth a thousand words” – Instead of

composing a generic list, I thought you could get better

glimpse of my character if I just showed you……..

Music

Books

Films

Not to guilt trip you into seeing me, but I

do have mouths to feed….