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www.bluewaterbrand.com #RockSocial2013
www.bluewaterbrand.com
#RockSocial2013
Your Brand. Empowered.
Four Essential Elements of Online Marketing for Franchises
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Mary Severson Local Marke;ng Advisor [email protected]
Craig Boyte Director of 1:1 Digital Strategy
What You’ll Learn Today
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1) Why Online Marke;ng is Essen;al to Your Franchise
2) Top Ways to Op;mize: • Email
• Social Media • SEO & SEM • Banner Ads
3) How to Mix Online Marke;ng into Your Tradi;onal Adver;sing
2013 will be the first year that people spend more time per day with digital media than any other media type:
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Email Marketing
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• “Old but New”
View Webcast: www.bluewaterbrand.com/goal
Email Marketing
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• Why Email?
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• They want you!
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Email Marketing for Franchises
Social Media
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Social Media for Franchises
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• The number of business that say Facebook is cri;cal or important to their business has increased by 75%
Search Engine Optimization (SEO)
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• Why is it important? • What is it?
Search Engine Marketing (SEM)
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• What is it exactly?
Local Search: Organic vs. Paid
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• Organic Search (SEO) – Website shows up naturally
– Unpaid • Paid Search (SEM)
– Shows up before organic results
– Prime spot – Paid
Why Should I Use It?
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Looks like Lucy is heading to
Caribou Coffee!
Banner & Display Advertising
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• How Can They Help?
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Targeted Banner Ads
• Google Display Network
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RemarkeIng or RetargeIng
Why should a Franchises Use it?
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1. Interest 2. Ac;on 3. Recogni;on
Grow Your Franchise with Online Marketing
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1. Email 2. Social Media 3. SEO & SEM 4. Banner & Display Ads
View this Webcast & eBook:
bluewaterbrand.com/online
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Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
Your Brand. Empowered.
Thank You!
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