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Treatment, Medication, Surgery, Care
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Healthy lifestyle information, Supplements, Functional foods,
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Who? When? Why?
Factor 1. Who needs your new and healthier product?
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Awareness? Interest? Trend?
Factor 2. How will they accept the ingredients?
©2012 www.theHMT.com
Physical? Intellectual? Emotional?
Factor 3. How will they understand the benefit?
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History? Image? Promise?
Factor 4. What will they trust your brand to deliver in health and wellness?
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Physical – Arrow and the waist evoke digestive transit and bloating Intellectual – Consumer already understands probiotic cultures act in the gut Emotional “- Love how you feel”
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Intellectual : Anlene w Calcium clinically proven to prevent osteoporosis
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