Fp business project presentation (English)

Московская школа управления СКОЛКОВО

Future Pilots project

Franchise of development edutainment centers for children 5-

16 y.o.«If one decides to prioritize among others one most important thing which can ensure long term success

and prosperity of nation or a human in the global highly competitive environment it would be a strong

focus on increasing 6-12 years old kids‘awareness and curiosity».

V.V. Preobrazhensky, Skolkovo, 21.10.2013


Product description

2. CAD space: Компас1. PC space: Kano

3. Manufacturing space

4. Robotics space: Lego5. Science space6. Media library

7. Speakers space


Business model


Market evaluation

Market capacity: 10,9 mln. kids of 5-18 years old – clients of UDODs

Target group for Russia: 8,9% interested in STEM - 1 mln.

Based on НИУ ВШЭ and Levada center market research in 2012

“Programs analysis of 400 after-school centers (…) allow us to see the strong demand to the STEM direction (including paid services)”.


Porter's five forces


Value proposition

Financials

Assumptions:1) According to

sensitivity analysis the main driver is attendance;

2) 40% attendance per week is the break even point;

3) 2 COCO – company owned company operated clubs;

4) 47 DODO –dealer owned dealer operated (franchise clubs);

5) 56% is the maximum possible average attendance per week.


SWOT and risk analysis

S: No serious competitors within

chosen format Strong and experienced

teamFeatures of an essential commodity with low negative economical

impact

W: Huge market volumeGovernment potential

assistance due to a high social impact

Big variety of educational content with constant

change features

O: Lack of Qualified Tutors;

Lack of developed methodology

Lack of suitable facilitiesTime expenditures for

tutors’ education

T: Demand Volatility;Change in Law: Municipal, Regional and Federal;Administrative Barriers: licenses, authorizations;

Crisis events in the Economy;Lack of Qualified Tutors;

Risks Mitigation: Demand Volatility (Mobile Solutions, etc.);

Change in Law (participation in legislative processes);

Administrative Barriers (best practices sharing “Baby Club” experience);

Economy crises ( “Baby Club” experience of 0 impact of 2008 crisis).


Project progress

1.2013 4.20142.13 3.13 4.13 5.13 6.13 7.13 8.13 9.13 10.13 11.13 12.13 1.14 2.14 3.14 4.14

24.01.2013Prototype

Presentation«World of industries»

Oleg Tsarkov: you very far from mass-

market!

01.08.2013Baby-Club

Partnershipdecision

made

29.09.2013Baby-Club

PartnershipEstablished

21.10.2013First FP

Skolkovo presentation

10.11 - 15.11China expedition

14.12.2013Skoltech

Presentation

01.03.2014Baby-Club Kaluga Grand Opening

21.3 - 30.3USA expedition

25.1 - 12.9Idea formationMass-market exploration

Clients understandingTeam formation

Impact:1. USA franchises and FabLab@school project connections;2. Edutainment kits and books – a lot!3. Imagination Technologiesrelation established

Impact:1. Profitability of STEM kid-centered franchises approved;2. Some franchises explored.


Project progress


Implementation plan: short-run


Growth strategyArea

Number of centers

Russia

CIS

Central Asia

Manufacturing centers for graduates

FP franchise

India and China

USA and Europe

Future Pilots

Baby-Club

Space flights!

2014 Present

2015

2016

2018


Team: roles and competencies

Dmitry Andrushin: GR, construction

Pavel Bilenko: idea and general management

Andrey Balishanskiy: supplier relations

Yriy Belonoshenko: franchise development

Anton Dedusenko: legal support, risk analysis

Kira Sakarello: product and content

Adilbek Batalov: international development (Kazakhstan)

Anvar Khaltaev: sales and marketing

Hayk Harutyunyan: international development (Armenia)

Special Thanks to: Ivan Sharov (finance model design), Ivan Ignatyev (market exploration), Nikolay Mrochkovsky (promotion), Ruslan Tikhonov (real world «kruzhok» consulting), Vladimir Babushkin (ЦМИТ connection), Oxana Kagno – energy and faith.


Bonus slides


Content map & formats table


Investments and return


Week schedule


If plan A fails…

…we will transform our project to IDEO-like manufacturing prototyping lab.


Market Evaluation: foresight


Russian rivals analysis


Curriculum in accordance with school program





26

Economic logic$100 000 investments for the first center

$200 fee per month $>100 kids per month $20 000 revenue per month

$9 000 revenue minus key costs per month 12 month breakeven

27

Investment required to get to profitability

$100 000 investments for the first center

$50 000 investments for franchising

$50 000 investments per each next

Date post:	12-Jan-2015
Category:	Education
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Fp business project presentation (English)

Education