1

ATLANTA TRIP WELCOME PACK We are so glad you could join us for FPRA’s fall professional development trip to Atlanta! While on this trip, you can expect to meet with the foremost thought leaders of communications and public relations strategy in the city of Atlanta. From non-profit to agency, boutique to internal and digital, we were lucky enough to be able to plan a trip that spans many industries. We have every reason to expect an awesome, fun-filled 3 days!

WHAT TO EXPECT FPRA will be visiting the American Cancer Society, Jackson Spalding, Focus Brands and 360i. Detailed descriptions of each of these agencies can be found in this packet. You are expected to be well-versed in what each of these companies does, and we hope you will come up with questions to ask the professionals at each of our visits— engagement is so important! You will be given advice on what employers look for in job and internship applicants, resume-building tips and, of course, an inside look at each agency, its clients and culture. You will be divided into groups, with an executive board member as your leader. Please be sure to check in with this person each morning at the scheduled time and 15 minutes before each scheduled visit. The time in between and after scheduled programs is your free time to explore Atlanta, but please be mindful of the time and, of course, your surroundings. You will be invited to participate in group social outings. These are not mandatory.

HOW TO BEHAVE Each trip attendee is a representative of the Florida Public Relations Association’s student and Capital chapters, as well as Florida State University. Everyone is accountable to Dr. Rayburn for their behavior on this trip. Whether at the agency visits, in the hotel or out on the town, you are expected to be polite, courteous, and gracious. Please remember that professionals are taking time out of their work day to speak with you and we expect you to be on time and to reflect their enthusiasm.

WHAT TO WEAR All agency visits on the Atlanta trip are business professional dress— if you have any questions about what this entails please speak with an executive board member. Please note that temperatures in Atlanta in November historically reach a high of 54 and a low of 45. Also, the trip involves a significant amount of walking. Bear this in mind when packing shoes. It’s always better to err on the side of comfort.

WHAT ELSE TO BRING Resume Business Cards

Pen / pad of paper Personal identification

Alarm clock Trip packet

2

TABLE OF CONTENTS

Contacts 3

American Cancer Society 4

Boutique PR agencies 5

Jackson Spalding 6

Focus Brands 7

360i 8

Agenda 9

About Atlanta 11

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

ACKNOWLEDGEMENT / RELEASE OF LIABILITY

I, _____________________________ , hereby acknowledge that I have received the

agenda, supplementary materials and pertinent information about the Atlanta trip

provided to me by the Florida Public Relations Association student Capital Chapter.

I understand that, as a representative of Florida State University and the FPRA, I am to

behave in a polite, courteous manner and arrive on time to all scheduled programs for

the duration of the trip.

By way of this release, I hold FPRA, the driver of my carpool and my passengers

harmless from any liability regarding my transportation to, from or around Atlanta.

______________________________________________ ____________________ Signature Date

3

CONTACTS

EXECUTIVE BOARD HOTEL Pamela Rothenberg (561) 371-2048 Country Inn & Suites Julia Bomfim (954) 609-3989 800 Sidney Marcus Blvd. NE Drew Piers (941) 592-6399 Buckhead, GA 30324 Olivia Wilson (904) 303-3538 (404) 949-4000 Ali Darrow (954) 682-0380 Jen Reich (954) 309-3450

AGENCIES/VISITS American Cancer Society 250 Williams Street Jesica D’Avanza Atlanta, GA 30303 Managing Director, Communications Strategy (404) 417-5882 jesica.davanza@cancer.org Hudson Grille—midtown 942 Peachtree Street Atlanta, GA 30309 (404) 892-0892 Jackson Spalding 1100 Peachtree Street NE Katherine Mason Atlanta, GA 30309 Account Manager (404) 724-2500 kmason@jacksonspalding.com Focus Brands 5555 Glenridge Connector NE Melissa Smith Suite 175 PR & Communications Manager Atlanta, GA 30342 melissasmith@carvel.com (404) 255-3250 360i 1545 Peachtree Street Kevin Flink Suite 450 HR Generalist Atlanta, GA 30309 kevin.Flink@360i.com (404) 961-9118

4

THE AMERICAN CANCER SOCIETY 250 Williams Street ● Atlanta, GA 30303 ● (404) 417-5882

ABOUT For 100 years, the American Cancer Society (ACS) has worked relentlessly to save lives and create a world with less cancer and more birthdays. Together with millions of supporters worldwide, they’re helping people stay well, helping people get well, finding cures, and fighting back against cancer. Research is at the heart of the American Cancer Society’s mission. For more than 65 years, ACS has been finding answers that save lives—from changes in lifestyle to new approaches in therapies to improving cancer patients' quality-of-life. In fact, no single nongovernmental, not-for-profit organization in the US has invested more to find the causes and cures of cancer.

WHAT THEY DO They help you take steps to prevent cancer or find it at its earliest, most

treatable stage

They’re in your corner around the clock to help you through every step of a cancer experience

They fund and conduct research that helps us better understand, prevent, and cure cancer

They work with lawmakers to pass laws to defeat cancer and rally communities worldwide to join the fight

NEWSROOM Oct. 7, 2013—American Cancer Society Grantee Awarded Nobel Prize Oct. 4, 2013—Study Links Moderate Activity to Lower Breast Cancer Risk Oct. 1, 2013—Breast cancer incidence rates converging among white and

African-American women Sept. 17, 2013—American Cancer Society Expands Efforts to Reduce Burden of

Cancer in Underserved Communities

5

BOUTIQUE PR LUNCH Hudson Grille (Midtown) ● 942 Peachtree Street ● Atlanta, GA 30309 ● (404) 892-0892

MEG REGGIE PR A boutique PR firm specializing in media relations, special events, partnerships, influencer marketing, media training and community connections. Opened in 2004, but in the market since 1986, MR-PR has a vast network of civic, social, philanthropic, business, hospitality and media relationships that work to enhance client outreach and results. Meg Reggie meg@mrpratl.com (404) 580-0666

LIZ LAPIDUS PR Provides hands-on communications services yielding top-notch results. Based in Atlanta, they are a boutique public relations firm specializing in consumer brands, particularly in the areas of upscale retail, hospitality, real estate and the arts. Tori Allen tori@lizlapiduspr.com (404) 688-1466

THE GARNER CIRCLE A public relations, lifestyle marketing and event execution agency is headquartered in Atlanta, with offices in New York and Los Angeles. The Garner Circle prides itself in serving a vital niche in raw, rich, and unconventional territories. Fusing fashion, beauty, entertainment, and lifestyle divisions it offers its clients access to new markets, increased visibility, and awareness. Nicole Garner pr@thegarnercircle.com (770) 256-1800

BRANDWARE PR A full-service, independently owned agency with a talented team of public relations, social and digital media, marketing communications and market research professionals based in Atlanta (our headquarters), Los Angeles, New York, and Washington, D.C. Amanda DeMarcus Anthony Popie apopiel@brandwarepr.com ademarcus@brandwarepr.com (770) 649-0880 (770) 649-0880

6

JACKSON SPALDING

1100 Peachtree Street NE ● Atlanta, GA 30309 ● (404) 724-2500

ABOUT We are your one-stop communications shop with all the tools and talent to help you develop and deliver your message. Jackson Spalding is one of the largest independent marketing communications firms in the Southeast, with offices in Atlanta, Athens, Ga. and Dallas. We are a full-service image creation, cultivation and communications firm, representing companies “from first step to blue chip.” At Jackson Spalding, we have more than 100 professionals working across many business and organizational sectors. Clients include Coca-Cola, Delta Air Lines, Toyota, Chick-fil-A, Cousins Properties, Children’s Healthcare of Atlanta, Orkin LLC, SCANA Energy, Primrose Schools, Publix Super Markets, Skanska USA, and The University of Georgia. Jackson Spalding is a partner in Public Relations Organisation International, a global network of independent public relations consultancies, and in the Issues Management Network, a consortium of crisis communications firms. For more information, please visit www.jacksonspalding.com.

SPECIALTIES Integrated Marketing & Communications Strategy, Public Relations, Web Design, Graphic Design, Team Building, Media Training & Cultivation, Crisis Communication, Branding, Digital Communications, Event Planning, Photo & Video

NEWSROOM Oct. 21, 2013—Jackson Spalding ranked in National Top 10 for Automotive PR

and Sports Marketing by TopPRAgencies Sept. 25, 2013—Seven at Jackson Spalding Join Not-for-profit Boards

Sept. 19, 2013—Jackson Spalding Wins Three American Graphic Design Awards March 11, 2013—Jackson Spalding Hires Eight Over Four Months

7

FOCUS BRANDS 5555 Glenridge Connector NE, Suite 175 ● Atlanta, GA 30342 ● (404) 255-3250

ABOUT Focus Brands Inc. is the privately-owned franchisor and operator of over 500 ice cream stores, bakeries, restaurants, and cafes in 39 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of Focus Brands is to “focus on making people happy.”

NEWSROOM Aug. 1, 2013—Report: Focus Brands may be pursuing IPO (Restaurant News)

8

360i 1545 Peachtree Street, Suite 450 ● Atlanta, GA 30309 ● (404) 961-9118

ABOUT 360i is a digital advertising agency founded in 1998. Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota. In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-ranked digital shop – in its annual Agency A-List issue. In 2012, 360i was named iMedia`s Agency of the Year and Best Agency for Social. The agency was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The

Forrester Wave: Search Marketing Agencies, Q4 2012.”

Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency and Oreo's "Dunk in the Dark" social ad that went viral during

Super Bowl XLVII. More case studies can be viewed in the agency's portfolio.

AWARDS Advertising Age—Agency A-List (2013) Advertising Age—No. 2 Agency in the U.S.; Top-Ranked Digital Shop Advertising Age—Best Places to Work in Media & Marketing (2011 & 2012) iMedia Agency of the Year and Best Agency for Social (2012) Fast Company's "World's Most Innovative Companies" (2011)

Crain's Best Places to Work New York (2011 & 2012) Creative Media Awards - Best Social Campaign for Oscar Mayer (2013) OMMA Awards—Best Integrated Campaign for USA Network (2012) Web Awards—Best Industry Website for Odwalla (2012)

NEWSROOM Oct. 29, 2013—360i Named Global Digital Agency for Clinique Oct. 28. 2013—360i CEO Sarah Hofstetter Named to the AdWeek 50 List Sept. 18, 2013—Subway Selects 360i as Global Social Agency of Record Sept. 16, 2013—360i Brazil Opens for Business

9

AGENDA

WEDNESDAY, NOVEMBER 6 3:00 PM Check-in begins at the hotel, Country Inn & Suites—Buckhead

800 Sidney Marcus Blvd. NE, Atlanta, GA 30324 Parking in both the covered garage and surface lots is free

7:00 PM Meet in the conference room of the hotel

THURSDAY, NOVEMBER 7 8:45 AM Meet your group leader in the lobby of the hotel 10:00 AM The American Cancer Society

250 Williams Street, Atlanta, GA 30303 There is parking in the garage beneath the building for $10,

right on Centennial Olympic Park

Meet in the lobby on the ground floor—the visit will be on the 6th floor

12:30 PM Boutique PR lunch—Hudson Grill

942 Peachtree Street, Atlanta, GA 30309

There is complimentary valet parking to the right of the restaurant

Ask the hostess for our group and she will show you to our reserved area

3:30 PM Jackson Spalding

1100 Peachtree Street NE, Atlanta, GA 30309 Park in guest parking spaces on levels 7, 8 or 9; Jackson

Spalding will validate your parking pass

Meet in the lobby on the ground floor of the building; the visit will take place in the conference rooms on the 2nd floor

FRIDAY, NOVEMBER 8 8:30 AM Check out of the hotel 9:00 AM Meet your group leader in the lobby of the hotel

10

10:00 AM Focus Brands

5555 Glenridge Connector NE, Suite 175, Atlanta, GA 30342 Parking in the deck is free Meet in the lobby on the ground floor of the building

2:00 PM 360i

1545 Peachtree Street, Suite 450, Atlanta, GA 30309 Park directly behind the Invesco building (1555 Peachtree

St. NE, Atlanta, GA 30309); Park anywhere that’s not reserved and 360i will validate your parking pass

After parking, walk south (toward the Invesco building) and take the elevators to the 1st floor. Walk toward the security desk, out the glass doors and toward the smaller building. Walk through those glass doors and take the elevator to the 4th floor

11

OUT AND ABOUT—ATLANTA

RESTAURANTS Il Bacio—Italian (4½ stars) 2571 Piedmont Road NE Atlanta, GA 30324 (0.3 miles) Smash Burger (4½ stars) 2625 Piedmont Road Atlanta, GA 30324 (.03 miles) Eclipse di Luna—Latin (4 stars) 764 Miami Circle NE Atlanta, GA 30324 (.04 miles)

SHOPPING Outlets—The Outlet Shoppes at Atlanta 915 Ridgewalk Parkway Woodstock, GA 30188 (678) 701-4220 Shopping Center—Atlantic Station 1380 Atlantic Drive Atlanta, GA 30363 (404) 733-1221 Antiques—Antique Row of Chamblee 3550 Broad Street Chamblee, GA 30341 (770) 458-6316

ATTRACTIONS Atlanta History Center (4½ stars) 130 W. Paces Ferry Road NW Atlanta, GA 30305 (1.8 miles) (404) 814-4000 atlantahistorycenter.com Georgia Governor’s Mansion (4½ stars) 391 W. Paces Ferry Road NW Atlanta, GA 30305 (2.5 miles) (404) 261-1776 gov.georgia.gov Atlanta Botanical Garden (4½ stars) 1345 Piedmont Avenue NE Atlanta, GA 30309 (2.5 miles) (404) 876-5859 atlantabotanicalgarden.org Museum of Contemporary Art of Georgia 1447 Peachtree Street Atlanta, GA 30309 (2.6 miles) (404) 881-1109 mocaga.org

NIGHTLIFE atlanta.nightguide.com