Fragrant Newsletter

Content

Miami, Paris, New Delhi, Mumbai, …This latest newsletter is all about cities, love, excellence, art, raw materials and new fragrance brands! I wish you an Happy Valentine’s day!

Enjoy reading this new edition featuring:Jean-Michel Duriez ParisMade In PigallePont des ArtsJean-Charles de CastelbajacL’Orchestre ParfumA.N OtherMaison des Parfums

WFN 67 Feb 2018

Thanks to Jan Henson, Corporate Trainer-English for Business& Sylvaine Delacourte for espritdeparfum.com

Nathalie Pichard[toPNotes]

Expertise in Fragrance and Sales Education& creator of WFN

- nathaliepichard@orange.fr-

… Who sees pink everywhere ?Le Jour se Lève by Louis Vuitton, BFF by KKW Fragrance, Cap Néroli by Nicolai, Vers Dharamsala by Pour Toujours,

L’Eau Rosée by Miu Miu, Happy Hour by Collection Privée Dior, Amazing Grace Ballet Rose by Philosophy, Nomade by Chloé, Blouse by Le Vestiaire de Parfums YSL, Alaïa Nude, Arizona by Proenza Schouler,

Amour en Secret by Likes Laurent, Iris Rebelle by Atelier Cologne, Dance with Repetto…

Nathalie Pichard toPNotes[wfn] WFN 67 Feb 2018

■ PONT DES ARTS, Paris has a new scent

■ Ombres Furtives by JEAN-MICHEL DURIEZ PARIS

■MADE IN PIGALLE

In December 2016, the Perfume House Jean-Michel Duriez Paris wasborn. Former Master Perfumer at Patou and Rochas, creator of manymajor fragrances, Duriez launched his personal brand to pay tribute torefined raw materials, to tell stories and create memories. Jean-MichelDuriez is a lover of contemporary art, photos, and the city of Paris. Thefirst collection of extraits de parfums pays homage to Paris lovers,called Paris-sur-Seine.L’Étoile et le Papillon, L’illusiomagiste, Mon Paris Secret, SeineAmoureuse, Double-Fond, Bleu Framboise, Bois Froissés. The eighthfragrance in the collection, OMBRES FURTIVES, is currently beinglaunched. A new interpretation of this talent, a cold-warm olfactoryexercise, around fresh spices and woods, liquorice and white flowers.Warm and powerful.

Beside this, Jean-Michel has worked on flowers with a Collection of eaux de fleurs,‘’Paris en Mai’’: Mes Fleurs de Roses, Mes Fleurs de Tulipe & Mes Fleurs d’Ambre.His style is pure, modern, sober with a subtle touch of orange in the black andwhite packaging design. Points of sales: Printemps in France, Senteurs d’AilleursParfumerie Place Vendôme in Belgium, and Parfumerie Théodora in Geneva. Formore info: www.jeanmichelduriez.com

« Le parfum est une émotion fluide, nos

existences vibrent au fil de ses ondes… »

A date, an encounter, a rendez-vous.Pont des Arts is the name of a famous romantic “pedestrian” Parisian bridge, between LeLouvre and the French Academy. The bridge has characteristic bows and was covered bylover’s locks. Pont des Arts is also now a new fragrance brand created by Géraldine andBernard Siouffi in homage to Paris and the French creative perfumes. This first newcollection includes Bertrand Duchaufour’s « À chaque Instant » (green floralchypre) and « À ce soir » (oriental, balsamic, floral) while “On s’était dit” (woody spicyfloral) is signed by Vincent Grandjon. Bottle and top designed by Rozenn Mainguenérecall the style of the bridge. The brand will be retailed by e-shop and soon byindependent perfumeries such as Lianne Tio Parfums in Rotterdam.For more info: www.pontdesartsparis.fr

2017. Rue Blanche, next to the Moulin Rouge, Made in Pigalle was born, a new Maison ofcontemporary perfumes which reveals the Paris of Parisians. Behind the brand, Paul Petit, aParisian who lived in New York for more than 15 years, and also in London, Barcelona, andTokyo. Guess what? He always returns to Paris, his first love. He likes to explore and breathe inthese cities. Fascinated by perfumes since his childhood and in love with the city of lights, hedecided to fuse his passions by imagining an olfactory collection inspired by Parisian lives. WhyPigalle? Because it was his neighborhood the starting point. Pigalle encompasses the beautifuland the ugly. Asphalt against charming paved streets, past versus present, the chic and thebohemian, the artsy contrasted with street life.

The fragrances are both for men and women: Elsa in Alesia, Abel in Abbesses, Marie in Le Marais,Martin in Montorgueil, Victor in Voltaire, João in Jaurès, Simone in Saint-Germain, etc. Mypreference is for Gaspard in Raspail, a clean and sparkling fragrance. Candles and soaps are alsoavailable. For more info: www.made-in-pigalle.com

MADE IN PIGALLE is a dream made of flavors, scents and olfactory emotions which Paul feltduring his childhood summers in the South of France, surrounded by aromatic gardens. MADE INPIGALLE perfumes were created in Grasse, the spiritual home of French ‘haute perfumery’.Fragrances have been created by Marie Duchêne, who used a lot of qualitative raw materials.

Nathalie Pichard toPNotes[wfn]

■ BEAUTIFUL DAY L’EAU BONHEUR by JEAN-CHARLES DE CASTELBAJAC

WFN 67 Feb 2018

Happiness and joy as a motto for life.Since the 80’s, the French fashion designer Jean-Charles de Castelbajac has beenrenowned for injecting playful childhood themes and Pop Art styles into his work,reflected in his collaborations with art and music icons of the 1970s, this work wasfeatured artists such as Andy Warhol, the Sex Pistols, Takashi Kenzo and RaoulHaussman. Blue, red, yellow are often the main colors used by Jean-Charles deCastelbajac to illustrate his bright energy, creativity and happiness. His colorfulworld is an invitation to follow one’s dream, far beyond anything we couldimagine. To make each day the most beautiful of one’s life. This philosophy isexpressed in the Beautiful day franchise.

The first fragrance, Beautiful Day (black cap) is a gourmand florientalcomposition signed by Maurice Roucel, around almond, heliotrope and vanilla.Launched in 2017 in all Marionnaud.The new one, Beautiful Day l’Eau Bonheur, is a feminine, spontaneous, sparklingfruity floral with juicy red pomegranate, sustained by floral and woodyundertones. The intense vibration of joy is signed by Karine Sereni Dubreuil whoreinterpreted Castelbajac’s signature of happiness. This new fragrance,recognizable by its peach rosy cap, will be available in all Marionnaud stores (inexclusivity) in 3 sizes at affordable prices. For more information, please contactYannick Decary, exclusive sales agent for the brandwww.excellencediffusion.com.

A.N. Other wants to disrupt the fragrance industry.A limited-edition collection created without limits. ‘’We looked at the coststructure and we came up with a simple idea,” said Gilad Amozeg, whocofounded the brand with his wife Ariella Appelbaum. Everyone should be ableto wear and enjoy luxury, high-end fine simple fragrances. Four scent categories.Four iconic perfumers with an unlimited budget. The four world-renownedperfumers are David Apel, Patricia Bilodeau, Carlos Viñals and NathalieBenareau. The results are four limited-edition fragrances in each scent category:Floral, Woody, Fresh and Oriental.A.N. Other prices its fragrances at 50ml - $60 and 100ml - $95 each bottle, whichis less than other luxury fragrance brands. A. N. Other’s 2018 collection iscurrently available on the brand’s e-commerce site. It has plans to release otherfragrance related products this year and work with other perfumers to create a2019 fragrance collection. For more info: www.an-other.com

■ L’ORCHESTRE PARFUM

Perfumers and Musicians. Here is a collection of 5fragrances, for this new French brand founded byPierre Guguen (musician and perfumer), who workedwith the female duo of perfumers Amélie Bourgeoisand Anne-Sophie Behaghel from Flair Studio.A fragrance, a piece of music. An ingredient, a dance.Rose Trombone, Flamenco Néroli, Cuir Kora, EncensAsakusa, Thé Dabourka. Fragrances are said to becomposed with natural beetroot alcohol. The points ofsale are Jovoy Paris and London, Sens Unique.For more info: www.lorchestreparfum.com.

■ A. N OTHER

Nathalie Pichard toPNotes[wfn]

■MAISON DES PARFUMS, a new niche boutique in INDIA

WFN 67 Feb 2018

Maison des Parfums is a venture of Beauty Concepts.Pvt. Ltd. (BCPL). A family-run private business group, known as of one of India’s leading distributor inthe beauty industry.Maison des Parfums, through its boutiques, aims to provide a new and unique bespoke luxuryfragrance experience that caters to the sophisticated and discerning Indian consumer.

MumbaiMAISON DES PARFUMS F-15A, Palladium MallPhoenix Mills CompoundPlot No. “C.S. No. 141, 1/142, 71 and 109”Senapati Bapat Marg, Lower ParelMumbai - 400013E: palladium@mdpindia.comP: +91 22 40033233

The concept stores will bring together exceptional top quality luxury brands under one roof with anexpanding brand portfolio comprising of some of the most exciting names in the world of artisanalperfumery including: Memo, Amouage, By Kilian, Bond No 9, Annick Goutal, Xerjoff, Nasomatto,Juliette has a Gun, Jean Patou, Tom Ford, The Different Company, Amouroud, Houbigant, Etat LibreD'Orange, Rance, Lalique Premier Noir, Olfactive Studio, Franck Boclet, One of Those as well as manyother well-known & coveted brands.The MDP Concept Stores are a new beginning for BCPL to cater to the discerning individual & takeluxury retailing for fragrances to new levels of desirability, service & engagement. For additionalinformation, please contact: marketing@mdpindia.com

DelhiMAISON DES PARFUMSG – 55, ground floorSelect City Walk MallNew Delhi – 110017E: scw@mdpindia.comP: +91 11 41006034