Strategic Communications Insight Network Analysis

Network analysis can help us understand:

• How messages, rumours and news spread

• Where they are disseminated (geo and platform)

• How influential accounts are connected

WHAT IS IT?

LOCAL PROTESTS

NATIONAL GROUP

LOCAL

GROUP

NATIONAL

GROUP

Source: Followerwonk

Followerwonk (free) shows how Twitter accounts’ followers overlap

NATIONAL GROUP

NATIONAL

GROUP

LOCAL

GROUP

Antifascist groups

Right-wing groups

LOCAL PROTESTS

NATIONAL GROUP

LOCAL

GROUP

NATIONAL

GROUP

Source: Followerwonk

Followerwonk (free) shows how Twitter accounts’ followers overlap

NATIONAL GROUP

NATIONAL

GROUP

LOCAL

GROUP

Antifascist groups

Right-wing groups

LOCAL PROTESTS

NATIONAL GROUP

LOCAL

GROUP

NATIONAL

GROUP

Source: Followerwonk

Followerwonk (free) shows how Twitter accounts’ followers overlap

NATIONAL GROUP

NATIONAL

GROUP

LOCAL

GROUP

Antifascist groups

Right-wing groups

LOCAL PROTESTS

NATIONAL GROUP

LOCAL

GROUP

NATIONAL

GROUP

Source: Followerwonk

Followerwonk (free) shows how Twitter accounts’ followers overlap

NATIONAL GROUP

NATIONAL

GROUP

LOCAL

GROUP

Antifascist groups

Right-wing groups

Source: Followerwonk

LOCAL PROTESTS

Right-wing group

Antifascist group

BIO WORD CLOUD

BIO WORD CLOUD

LOCATION WORD CLOUD

LOCATION WORD CLOUD

Source: Followerwonk

LOCAL PROTESTS

Right-wing group

Antifascist group

BIO WORD CLOUD

BIO WORD CLOUD

LOCATION WORD CLOUD

LOCATION WORD CLOUD

Source: Followerwonk

LOCAL PROTESTS

Right-wing group

Antifascist group

BIO WORD CLOUD

BIO WORD CLOUD

LOCATION WORD CLOUD

LOCATION WORD CLOUD

Source: Followerwonk

LOCAL PROTESTS

Right-wing group

Antifascist group

BIO WORD CLOUD

BIO WORD CLOUD

LOCATION WORD CLOUD

LOCATION WORD CLOUD

Source: Followerwonk

LOCAL PROTESTS

Right-wing group

Antifascist group

BIO WORD CLOUD

BIO WORD CLOUD

LOCATION WORD CLOUD

LOCATION WORD CLOUD

Source: Followerwonk

LOCAL PROTESTS

Right-wing group

Antifascist group

BIO WORD CLOUD

BIO WORD CLOUD

LOCATION WORD CLOUD

LOCATION WORD CLOUD

OUTCOME

Source: Followerwonk

Analysis was presented to Home Office Executive Management Board Local Police were able to make more informed decisions about the need to provide more officers on the ground and co-ordinate activities efficiently to prevent clashes.

ADVANCED TOOLS

Paid tools can provide more

sophisticated network

analysis:

• Beyond Twitter (important)

• Enhanced geo capabilities

• Network visualisation

- Beyond follower overlap

- Can include strength of

connections and

influence of nodes

- Supports 3D visualisation

• Can visualise change over

time

RECOMMENDED TOOLS

Free network analysis tools include:

• Followerwonk: Visualisation of Twitter follower overlaps (up to three

accounts)

• Klear (was Twtrland): Shows activity, responsiveness, follower influence,

demographics inc age, for individual Twitter accounts

• Simply Measured: Detailed Twitter follower influence list

• Twitonomy: Activity, responsiveness, follower influence and timelines for

individual Twitter accounts

• Audisense: Detailed analysis of your own Twitter followers

• Bluenod: Maps users discussing a particular topic or hashtag

• Wolfram Alpha: Facebook follower demographics, activity patterns,

network overlaps for your own profile