Social Media – engaging with your consumer

Fran – A Social Media Production on Bebo

Fran – A Social Media Production on Bebo

Life as Assistant Manager in the Leinster Senior Soccer League can be heartbreaking. Fran Costello hasn’t seen his team, St. Peter’s United, in the premier division for nine long years. But, convinced all that is about to change, Fran has allowed our cameras to document the club’s ‘finest’ year…

Our mockumentary follows a year in the life of an assistant manager, a dedicated clubman and the type of character who’s found in sports clubs up and down the country. While the context for the series is a soccer club, the humour is aimed at a wider audience whether interested in sport or not.

Fran – A Social Media Production on Bebo

Cross platform promotionWe will carry on the illusion of reality through Fran’s bebo page. Here the audience will also find Fran’s regular blog. The blog will elaborate on his feelings about the ongoing documentary as well as his thoughts on what’s going on in the real world of football. Fran will also post his musings and interact with fans via twitter. He will have a regular photostream on Flickr and a column in the Evening Herald sports supplement.

Communications from multiple sources/providers

Communications from multiple sources/providers

Updates from friends, irrespective of which service they’re on

Updates from friends, irrespective of which service they’re on

“Online TiVo” - Relevant media recommendations“Online TiVo” - Relevant media recommendations

Fran – A Social Media Production on Bebo

Episode Format

The series will run on Setanta Sports as 10 x 9 minute episodes, it will be placed at peak viewing times.

The series will also be edited as a 30 x 3 minute series for online viewing through Bebo.

The series will start in May, and run over ten weeks. Each episode will be run 2-3 times per week. The series will be repeated in Autumn.

Fran – A Social Media Production on Bebo

Offering (20k package): Part 1 Television and Product Placement

Episode sponsorship: 5 second pre and post roll sponsorship of 2 episodes on television and 6 episodes on bebo. “This Episode of Fran is brought to you in association with…” Each television episode will be aired approximately 5 times on Setanta.

Sponsorship of an opposition team, will appear in 1 episode on television and 2-3 episodes online- This sponsorship would include your logo on the team’s jersey.Logo on hoarding around home ground pitch.

Product placement in online edit of the series 3 episodes.Mentions of products by characters in online edit of the series as appropriate .

Promotion of product/brand across online channels e.g. multiple mentions on twitter, specific photos on Flickr, mentions in blog posts etc.

Fran – A Social Media Production on Bebo

Offering (20k package): Part 2 Bebo Media Package

Homepage re-skin on launch day of integration

Partner thumbnail on site for duration of series

Featured video of episode on homepage

2 x weeks thumbnail on homepage

3 million impressions ROS MPU