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France means BusinessMaking France a winner in globalisation
Pascal CagniChairman of the Board
Ambassador for International Investment
Le Mondial des CCE 2017
2
3
4
Export
supporting the international expansion of French
companies
Running the VIE International Internship
Program.
Build presence in international Trade Events
InvestSupporting inward investment
Attracting foreign talents
Providing insight to the French government on France’s
attractiveness
ImagePromoting France’s
investment attractiveness and business image
National Agency seeking to internationalise the French economy
5
Global footprint mapping out our global diplomacy network
Home
620
employees
65
covering all regions
Abroad
900
employees
Covering a total of
65
nationalities represented
95% of global trade
120 countries
or
An organisation by export sectors to bring unique expertise
6
Agritech Art de vivre & Healthcare
Industry & Cleantech Tech & Services
7
Business France acts as a central hub
8
More than 50%of these companies
go on to sign a trading agreement
More than 9,500VIE overseas assignments
currently underway
Nearly 10,000SMEs and mid-size companies receiving export services and
taking part in collective events
Achieving great results in Export 2016 operating results - Export division
1,553foreign investment projects identified
643completed
investment projects
995site visits for foreign investors organized
17,608jobs created or maintained
Achieving great results in Invest 2016 operating results - Invest division
More than 30,000decision-makers and
opinion leaders reached every year
More than 6,000press articles citing Business France
More than 100 economic publications
and summaries
Running international brands
Achieving great results in Image building 2016 operating results - Image division
11
A renewed governance which should become a forum of exchanges
Jean-Benoit Albertini Cohésion des territoires
Caroline Malausséna Affaires Étrangères
Représentants de l’Etat Représentants des Entreprises
Représentants des Salariés Élus
Claire Cheremetinski Economie et Finances
Maryse Bossière Affaires Étrangères
Laurent Bili Affaires Étrangères
Frédéric Lambert Agriculture et Alimentation
Arnaud Julian Action et Comptes Publics
Alain Chatillon Sénateur
Valérie Pécresse Conseil Régional Ile-de-France
Alain Rousset Conseil Régional Nouvelle-Aquitaine
Jean-Baptiste Bodin Claire Ferté Laurence Grelet Pascale Larivière Claudia Lelong Raffaella Silvetti
Thomas Courbe Économie et Finances
Alain Bentéjac CNCCEF
Frédéric Sanchez MEDEF
François Asselin CPME
Jean-François Gendron CCI International
Arnaud Vaissié CCI France International
Commissaires du gouvernement
Pascal Cagni
Président Vice-Président
12
New leadership
Pascal Cagni Chairman of the Board
Ambassador for International Investments
Christophe Lecourtier CEO of Business France
13
Witnessing and living the digital revolution Vice-President, GM of Apple EMEIA (2000-2012)
20082001 2003 2007 2010
FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12
40
27.8
19.8
12.49.8
5.74.33.21.81.31.31.2
14
CCEF +10 years developing a 120 Countries business
S o u r c e : A p p l e E a r n i n g s R e p o r t
Apple EMEIA revenue (in $B)
15
From Executive to International Investor life Founder & CEO, C4 Ventures (2012-present)
For more on C4 Ventures, visit www.c4v.com
16
Longtime interest in France’s international trade and image
Start-up c’est bien, scale-up c’est mieux : France vs Royaume-Uni8 mesures prioritaires pour faire décoller nos start-ups
Mai 2016
Marque France: Il est temps de passer à l’action
Les Echos, 2014
Start-up c’est bien, Scale-up c’est mieux !
Report Cercle d’Outre-manche, May 2016
Il faut “vendre" l’investissement en France
Les Echos, May 4th 2017
Columns writer and report co-author
17
We live in an era of acceleration How to make France a winner in globalisation
18
Tech disruptions and world population are booming
S o u r c e : S i n g u l a r i t y U n i v e r s i t y
6000
5000
4000
0
1000
2000
3000
Population (millions)
Time (years)–9000 –6000 –4000 –3000 –2000 1000 2000
Agricultural revolution
Pottery Plow
Irrigation
1st city
Metallurgy
Writing
MathematicsPeak of Greece
Peak of Rome
2nd Agricultural Revolution
Industrial Revolution
Airplane
High-speed computers
Man lands on Moon
Genome project
0
Watt Engine
Railroads
Germ Theory
Telephone
Automobile
Penicillin
DNA discovered
Nuclear Energy
PCs
Internet
Human history, world population and technology milestones
2015: every day5 Exabytes
From start of civilisation to 2003
19
From products to service to data economy
S o u r c e : E r i c S c h m i d t , G o o g l e C E O
20
France and Europe are falling behind None of the top 20 Internet companies are European
S o u r c e : K P C B I n t e r n e t Tr e n d s 2 0 1 7
Rank Company Country Market Cap1 Apple USA 8012 Google USA 6803 Amazon USA 4764 Facebook USA 4415 Tencent China 3356 Alibaba China 3147 Priceline USA 92
8 Uber USA 709 Netflix USA 7010 Baidu China 66
Rank Company Country Market Cap11 Salesforce USA 6512 Paypal USA 6113 Ant Financial China 6014 JD.com China 5815 Didi Kuaidi China 5016 Yahoo! USA 4917 Xiaomi China 4618 eBay USA 3819 AirBnB USA 3120 Yahoo! Japan Japan 26
Global Public Internet Companies, Ranked by Market Capitalisation (2016)
21
World trade is moving East
S o u r c e : U N C TA D , F D I / M N E d a t a b a s e ( w w w. u n c t a d . o r g / f d i s t a t i s t i c s ) D e f i n i t i o n : l i v e F o r e i g n D i r e c t I n v e s t m e n t S t o c k i n r e c e i v i n g c o u n t r i e s
0
200
400
600
800
ChinaHong Kong USA
JapanSingapore UK
Germany IndiaSwitzerland
Netherlands
2010 2015
Top 10 economies by FDI Stock (in $B)
22
Our own exports are a testimony to this shift Exportation de biens français, base 100 en 2008
S o u r c e : R é s u l t a t s 2 0 1 6 d u c o m m e r c e e x t é r i e u r
23
Still, our trade is mostly done with our neighbors
S o u r c e : R a p p o r t s u r l e C o m m e r c e E x t é r i e u r, F é v r i e r 2 0 1 7
Total French trade (Imports + Exports) by country
Union Européenne 59,8%
Asie 12,7%
Amérique 10,9%
Europe hors UE 7,2%
Afrique 5,8%
Proche et
Moyen Orient 3,2%
Divers 0,5%
24
We are increasingly falling behind French market share in world trade (%)
S o u r c e : R é s u l t a t s 2 0 1 6 d u c o m m e r c e e x t é r i e u r
25
Our trade balance is in continuous deficit French Exports, imports, trade deficit (in €B)
S o u r c e : R é s u l t a t s 2 0 1 6 d u c o m m e r c e e x t é r i e u r
26
Germany is taking full benefit of this “new world”
S o u r c e : O E C D
-10000
-5000
0
5000
10000
15000
20000
25000
30000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Balance of Trade in Goods and Services (in Million USD)
Je ne patine pas vers où le palet est, je patine vers là où il sera “
“
- Wayne Gretzky
28
France has the potential to lead in tomorrow’s industries The 9 “Industry of the Future” solutions
S o u r c e : F r a n c e ’ s i n d u s t r i a l R e n a i s s a n c e , e c o n o m i e . g o u v. f r
New Resources
Next Gen Transportation
Smart Cities
Eco- Mobility
Medicine for the Future
The Data Economy
Internet of Things
Digital Safety
Healthy & Customised Food
29
France has the potential to lead in tomorrow’s industries Having already strong assets to leverage on !
S o u r c e : F r a n c e ’ s i n d u s t r i a l R e n a i s s a n c e , e c o n o m i e . g o u v. f r
New Resources
Next Gen Transportation
Smart Cities
Eco- Mobility
Medicine for the Future
The Data Economy
Internet of Things
Digital Safety
Healthy & Customised Food
#2 Biofuel producer
in Europe
10 French Global
leaders
2/3 leading
Automotive firms in CO2 reduction
#3 Rail industry
#1 European biotech
producer
#2 Fields medal
ranking
#5 High performance
computing
40K people working in Cybersecurity in
France
#3 European food
producer
30
France has one the best tech talent pools France is a global leader in R&D
S o u r c e : S o c i é t é d e s i n g é n i e u r s e t s c i e n t i f i q u e s d e F r a n c e , 2 7 è m e e n q u ê t e a n n u e l l e , 2 0 1 6 , C a m p u s F r a n c e
1 million engineers (as many as Germany)
38,000 graduate engineers per year
75,000 PhDs (of which 41% non-French)
13 Nobel prizes in physics25% of Fields medals since 1923
31
While remaining very reasonably priced France is a global leader in R&D
S o u r c e : S o c i é t é d e s i n g é n i e u r s e t s c i e n t i f i q u e s d e F r a n c e , 2 7 è m e e n q u ê t e a n n u e l l e , 2 0 1 6 , C a m p u s F r a n c e
32
One of the most supportive governments France is a global leader in R&D
S o u r c e : B u s i n e s s F r a n c e , F r e n c h Te c h , A g e n c e N a t i o n a l e d e R e c h e r c h e
Tax incentives Attracting & supporting talent Direct Investment
30% tax credit on R&D up to €100m 5% on additional R&D spending
100% companies are eligible nearly 23,000 beneficiaries
over €6B savings
€47B national R&D funding €26B already funded
€215M funding for tech startups 70 foreign startups hosted
33S o u r c e :
One of the most dynamic tech entrepreneur communities France is a global leader in R&D
34
Global tech brands agree ! Investing in France for their R&D Center
35
Welcoming such FDI is KEY for our economy
S o u r c e : F r e n c h N a t i o n a l I n s t i t u t e f o r S t a t i s t i c s a n d E c o n o m i c S t u d i e s ( I N S E E ) , 2 0 1 4
25,000 foreign companies based in France represent
20% of the French GDP
2 million jobs
21% of industrial jobs
30% of all French exports
36
They chose France in 2017
AMAZON(USA)Juillet2017,annoncedel’ouvertured’uneplate-formelogistiquede200000m²dansl’Essonneaveclacréationde2000emplois.
FUJITSU(JAPON)2017:Annonced’Investissementde50M€,quiseconcrétisenotammentparlacréationd'uncentred'excellencedansl'IAauseindel'Ecolepolytechnique
37
They probably would not have, just a few years ago International decision-makers satisfaction rate regarding France
S o u r c e : B a r o m e t r e E Y 2 0 1 7
38
Recovering from a longstanding tradition of French bashing
39
Air France torn shirt video
S o u r c e : h t t p : / / w w w. l a t r i b u n e . f r / e n t r e p r i s e s - f i n a n c e / s e r v i c e s / t r a n s p o r t - l o g i s t i q u e / c h e m i s e - a r r a c h e e - v e r d i c t - a - 1 0 h - p o u r - l e s - 1 5 - s a l a r i e s - d - a i r - f r a n c e - i n c u l p e s - 6 2 1 0 7 0 . h t m l
40
One of the most viewed videos online ever
S o u r c e : w w w. b i l l b o a r d . c o m , L a Tr i b u n e
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Top viewed videos online (in Billion views)
41
A new opportunity for France’s image at home May 7th 2017: Emmanuel Macron becomes French President
S o u r c e : L e s E c h o s , M a y 7 t h 2 0 1 7
42
A new opportunity for France’s image abroad May 7th 2017: Emmanuel Macron becomes French President
S o u r c e : L e s E c h o s , M a y 7 t h 2 0 1 7
43
France’s new beginning
France’s new beginning President Emmanuel Macron’s reform plans represent a turning point for his country, says Sophie Pedder. Failure would be costly not just for France but for all of Europe
“Macron plays corporate Meccano to make European champions. French president’s unsentimental approach to national ownership breaks with tradition”
44
Act I: A political landscape transformation The new, 75% replaced National Assembly
S o u r c e : A F P, M i n i s t è r e d e l ’ I n t é r i e u r, L a C r o i x
415 newcomers in the National Assembly
59Average age49
39%26%
Higher Women representation
Younger National Assembly
30-
30-39
40-49
50-59
60-69
70+ 13
87
177
171
100
29
97
189
181
84
17
1
2012 2017
Juin
2017
45
Act II: A Social transformation Employment law reform
36 operational measures
More negotiation freedom within the company
Greater flexibility when terminating an employment contract
A mandatory scale of damage to limit the impact of potential disputes
46
Act III: Coming soon, Economic Transformation
Corporate taxation reform Flat tax reform ISF abolition2017 2022
25%33%
30%on capital income
from 2018
Single tax rate From a wealth tax
To a real-estate tax
Social security costs Right to make mistakes
Replacing CICE with Lower employers’ contributions
From first-strike penalties to support and advice
47
“Il n’y a pas de Vérité Il y a juste une Perception”
- Gustave Flaubert
48
A wealth of initiatives, brands, logos
49
Risks of confusions through similar names
Food vs
Innovation
Culture vs
Overall creativity
Inspiring ourselves from one successful nation branding GREAT Britain campaign
51
Double-down on Créative France?
INDUSTRIE DESIGN SANTÉ ANIMATION EDUCATION GREEN TECH MOBILITÉ
MUSIQUE GASTRONOMIE SCIENCES INNO PRODUIT NEW TECH
52
Lets start to build TEAM FRANCE
53
You are the hussars of a “transformed” Republic
Edouard Detaille: 28 - Vive l'Empereur / Charge du 4ème hussards - 1807
54
We already have an official frame since 2015 Tripartite agreement between the State, Business France and CCEF
Export Mentorship for French SMEs and mid-size
VIE Identify companies for openings
Invest Identify leads
55
détecteparmisesfournisseursetpartenaireslocaux,lesentreprisessusceptiblesdesedévelopperenEuropeDirigeantd’unefilialefrançaise
C-Leveldansunegrandeentrepriseétrangère
informeBFdesprojetsdedéveloppementdesonentrepriseenEuropeetassurelamiseencontactavec
seséquipesencharged’analyserleslocalisations
CommittofosteringFrance’sattractivenessHowyoucanhelp,dependingonwhoyouare
56
ComingSoon:laPlateformeAttractivité!FranceKeyfactsandfiguresPlatform
Openaccesstodata,videos,slides,etc.
LaunchingNovember2017
57
Get in touch with your local BF Invest Hub
S o u r c e : B u s i n e s s F r a n c e
Hubs Invest
Octo
bre
2017
Afrique Orientale et AustraleContact : Axel Baroux [email protected]
Chine – Hong-KongContact : Florent Mangin
Asie du Nord-EstContact : Pascal Gondrand
Méditerranée EstContact : Hervé Pottier [email protected]
Amérique latineContact : François Removille
Afrique Occidentale et Centrale & Pays du MaghrebContact : Stéphane [email protected]
Amérique du NordContact : Christophe [email protected]
Contact Canada : Patrick [email protected]
EurasieContact : Pierric [email protected]
Proche et Moyen OrientContact : Amine Chaehoi
Asie du Sud-Est & OcéanieContact : Raffaella Silvetti
Europe Centrale & OrientaleContact : Stéphanie [email protected]
NordiqueContact : Gilles [email protected]
BeneluxContact : Frédérique Lefè[email protected]
AlémaniqueContact : Didier [email protected]
IbériqueContact : Géraldine [email protected]
Asie du SudContact : Audrey Lucbernet [email protected]
Royaume-Uni & IrlandeContact : Sébastien [email protected]
Hubs Invest
Octo
bre
2017
Afrique Orientale et AustraleContact : Axel Baroux [email protected]
Chine – Hong-KongContact : Florent Mangin
Asie du Nord-EstContact : Pascal Gondrand
Méditerranée EstContact : Hervé Pottier [email protected]
Amérique latineContact : François Removille
Afrique Occidentale et Centrale & Pays du MaghrebContact : Stéphane [email protected]
Amérique du NordContact : Christophe [email protected]
Contact Canada : Patrick [email protected]
EurasieContact : Pierric [email protected]
Proche et Moyen OrientContact : Amine Chaehoi
Asie du Sud-Est & OcéanieContact : Raffaella Silvetti
Europe Centrale & OrientaleContact : Stéphanie [email protected]
NordiqueContact : Gilles [email protected]
BeneluxContact : Frédérique Lefè[email protected]
AlémaniqueContact : Didier [email protected]
IbériqueContact : Géraldine [email protected]
Asie du SudContact : Audrey Lucbernet [email protected]
Royaume-Uni & IrlandeContact : Sébastien [email protected]
