France telecom is the leading provider broadband internet service provider and the number three mobile operator in Europe and is a

worldwide leader in telecommunication services for multinational corporations.

Orange is a subsidiary of france telecom and provider of mobile communications services.

Services in 23 countries worldwide, in 13 countries in Europe.

INTRODUCTIONServes more than 177 million customers in five

continents.

Provides mobile services and ISP under brand name ORANGE.

Consolidated sales of 52.9 billion Euros in 2007.

Current CEO is Didier Lombard.

HISTORYFrance telecom was known as Direction generale des

telecommunications upto 1988.

Became autonomous in 1990.

Head quarters being in PARIS.

Brand ORANGE was created in 1994 for Hutchison Telecom’s UK mobile network, which was acquired by france telecom in august 2001.

SERVICES The four key platforms France Telecom operates are:

Fixed line telephone , mainly in france and Poland.

Broadband access.

Mobile phone telephony.

IPTV, though currently only in France and Spain, with MaLigne TV, now known as Orange TV.

PERSONAL COMMUNICATION SERVICES

Market penetration rate-- 88%

Orange network coverage – 99%

Market share excluding MVNOs – 43.8%

Number of customers (000s)---24226

Number of broadband customers (000s)-7407

HOME COMMUNICATION SERVICES Number of fixed line customers (000s)

—22962

Number of Internet customers (000s)—

7917

Number of ADSL customers (000s)—

7296

Voice market share—71.9%

ADSL market share—49.4%

DEFINITION OF CUSTOMER MOBILE SERVICE CUSTOMERS:

A mobile service customer is anyone holding a SIM card or anyone holding a prepaid card who has placed at least one call and has not passed the date after which it is contractually impossible to receive calls.

FIXED-LINE TELEPHONY SERVICE CUSTOMERS:

This number is the aggregate of standard analog lines and ISDN(integrated services digital network) access lines in service, with each ISDN channel being treated as one line.

INTERNET ACCESS CUSTOMERS:

Internet access customers are those who have entered a monthly payment subscription contract.

THE ORANGE FRANCE OFFERS Orange France offers four major types of products targeted at different

categories of users:

Offers with subscription.

Offers without commitment.

The new multimedia Orange World offer.

For businesses, the Orange Business Solutions offers.

BUSINESS STRATEGIES In order to reflect the change in the group and the structure of its

businesses, France Telecom has selected the following three business segments:

Personal Communication Services

This segment consists of the mobile telecommunication services in France, the united kingdom, spain, poland and rest of the world.

Home Communication Services

This segment includes the fixed-line telecommunication activities in France, Poland and rest of the world.

Enterprise Communication Service:

This segment holds the communication solutions and services dedicated to businesses in France and worldwide.

ORANGE BUSINESS SERVICES ORANGE Business solutions is a fully integrated entity that can meet

the mobile and fixed-line communication needs of medium and large companies and government agencies.

The orange business services offer currently has three main plans:

“SOLO”

Intended for independent workers.

“VENTURE”

Intended for very small companies of up to 10 employees.

“MOMENTUM”

Designed for larger-size companies that must be able to operate in a flexible manner and that need a plan that allows their employees to continue to work when they need to.

ORANGE WORLD The orange world portal offers a multitude of rich and diversified

content.

Access to more than 60 live television channels.

700,000 music titles.

3,000 videos.

Over 200 games.

Orange league 1, and the top 14 in video.

Introduction of the 3G+ in november 2006 and the

HSUPA technology in september 2007 allowed an

offer of high definition TV for unlimited viewing

on mobile handsets.

STRATEGY FRANCE TELECOM’S strategy is designed to respond to the changing

telecommunications service sector which is being profoundly transformed, resulting I significant changes in the offer, usages and the competitive framework.

France Telecom believes that the main drivers of thstransformation are:

Evolving technologies: general use of the IP protocol, broadband, mobility; development of multi-access handsets and network inteoperability.

Evolving customers habit: growth in the consumption of audiovisual content , abundance, the customization of utilization contexts and services;

Changing industry structures and strategies, and more intense competitive pressures.

SWOT ANALYSIS

STRENGTHS Wide customer base Orange has a wide customer reach in most of its markets. The company's subsidiary in France, Orange France, is the market leader with approximately 22.6 million

registered customers in 2005.Orange UK has approximately 14.9 millioncustomers.

Strong brand image The most significant strength of Orange is its brand equity. The company has been making efforts to build Orange as the company's leading global brand. The Orange

brand, present in France since June 2001, benefited from a spontaneous recognition rate of 87% in the fourth quarter of 2005.

Strong presence in European markets –Communications services in 23 countries worldwide, including 13 countries in Europe.The company has controlling interests in Egypt (MobiNil) and minority interests in Portugal

(Optimus), Austria

WEAKNESSES Weakening mobile business in the UK and France

France Telecom's mobile telephony business in

the UK and France has lost ground to competitors

owing to ineffective strategies

Weak presence in Asian markets

Asian countries represent a high growth market

for the telecommunication industry. Thecompany's weak presence in the high growingAsian market might limit its future operations

OPPORTUNITIES 3G technology

The global demand for 3G technology is on a rise.The

number of users for high-speed data protocol 3G areestimated to rise from 600,000 at the end of 2003 to 240million by 2009.

Growth in European residential internet market

–The residential internet market in Europe is

expected to grow rapidly in the coming years.Thebroadband internet will reach more than 50% ofhouseholds in Europe by 200

THREATS Saturation in the European mobile market European mobile markets have become saturated as a

result of high penetration rates. In 2005, the market penetration in

the UK,Spain, Netherlands, and Switzerland was 110.6%, 105.3%, 102%,95.5% respectively. This means that most of the population inEurope now owns a mobile phone and there is little room for anyfuture growth

STORE

NUMBER OF CUSTOMERS…

PRESENCE IN THE WORLD

ORANGE IN DIFFERENT COUNTRIES

REVENUE TREND LINE

TOTAL SPENDING

COMPETITORS OF FRANCE TELECOM

UNITED KINGDOM COMPETITORS

VIRGIN MEDIA Headquarters : New York City, United States

Operatio.nal: Hook, England, UK.

Products :

Cable Television

Broadband

Telephone

Mobile Phone.

Employees : 22,500.

Revenue: $16.5 Billion.

TISCALI ,UK HEADQUARTERS: Cagliari, ITALY.

Products: Communications.

BT TELECOM

BskyB

U.S.A

AT&T

WINDSTEAN COMMUNICATIONS

AT&T HEADQUARTERS: Whitacre Tower

Dallas, Texas, U.S.

Revenue : US$123.018 billion (2009)

Employees : 294,600 (2009)

WINDSTREAM COMMUNICATIONS Headquarters: Little Rock, Arkansas, U.S.

Products: Landline Telephone Service, Broadband, Digital TV, Communications Equipment .

Revenue : $4 billion.

Employees : 9500.

GERMANY

DEUTCHE TELEKOM.

Vodafone germany.

BASE.

DEUTCHE TELEKOM Headquarters: Bonn, Germany.

Products:

Fixed-line and mobile telephony, broadband and fixed-line internetservices, IT and network services.

Revenue: €64.60 billion (2009).

Vodafone Germany Headquarters: German headquarters in Düsseldorf.

Products: Prepaid and postpaid mobile phones.

Employees Germany: approximately 9,000.

BASE(MOBILE TELEPHONY SERVICES)

SPAIN

TELEFONICA

MOVISTAR

TELEFONICA Headquarters : Madrid, Spain.

Products:

Fixed line and mobile telephony, Internet services, digital television.

Revenue : €56.73 billion (2009).

MOVISTAR Operates in Spain.

Launched GSM services in 1995.

Serving 22million customers.

JAPAN

NTT DOCOMO.

WILLCOM

NTT DOCOMO Headquarters : Sanno Park Tower

Nagatachō, Chiyoda, Tokyo, Japan.

Revenue :

¥4,711.8 billion (2007) / $44.861 billion (2009).

WILLCOM

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