Serving Those Who Rock™

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Rock & Brews® is an energized dining and entertain-

ment concept offering affordable, quality American

comfort food and a broad selection of craft beer, while

immersing guests in a family-friendly rock & roll experi-

ence like none other. Where the unifying force of rock

& roll meets the burgeoning craft beer culture, Rock &

Brews is born.

Founders, Gene Simmons, Paul Stanley, Michael Zis-

lis and Dave & Dell Furano are all bound by their love

of rock & roll. Armed with an abundance of branding

expertise, ambition and rock fervor, they inspired Rock

& Brews, creating an energetic, unforgettable, family-

friendly dining and entertainment experience.

Rock & Brews’ signature setting is reminiscent of a 360

degree family-friendly concert experience with trusses

overhead and concert lighting that casts an array of

colors on the picnic tables below. Multiple screens and

a stellar sound system broadcast some of the greatest

moments in rock history. On the walls are rare oversized

collectors’ canvas rock posters, iconic concert and tour

art, and a prominent “Great Wall of Rock” mural, a larger-

than-life tribute to rock legends. Most of our locations

offer a play area for children.

Our menu proudly presents our creative spin on fresh,

quality American comfort food, including salads, burg-

ers, sandwiches, wings, and pizza, along with a variety

of gluten-free and healthy options. Additionally, each

location offers its own regional favorites. And, keep-

ing our little rockers in mind, we offer a children’s menu

with a great selection of kid-friendly choices, along with

rock-themed coloring templates and other fun activi-

ties.

At the altar of rock, we present an extensive selection

of featured craft beers and wines, with many locations

offering full bars. Every restaurant boasts an eclectic

mix of traditional American beers, local brews, and the

finest craft beers from around the world.

Basically…We salute rock & roll and feed both hungry

souls and music lovers everywhere.

The Big Picture

Serving Those Who Rock™

It started in the summer of 2010, when highly respected

concert tour manager Dave Furano (Rolling Stones; Bob

Dylan; the Grateful Dead; The Doors; the Allman Broth-

ers; George Harrison; and, Crosby, Stills, Nash & Young;

among others), his brother, concert merchandising

industry pioneer Dell Furano, and restaurateur/hote-

lier extraordinaire Michael Zislis got together for a KISS

concert.

Backstage after the concert, enjoying a cold beer and

visiting with longtime friends KISS front men Gene

Simmons and Paul Stanley, Dave said, “What’s better

than rock and brews?” A spontaneous brainstorming

ensued, engaging the diverse talents and creative en-

ergy of the five friends bound together by their love of

concert rock, and Rock & Brews was born.

The collaboration, combining extensive concert, brand-

ing and restaurant experience, with the immense

international fan-base of KISS, has produced a new

brand that is widely engaging and poised for thoughtful

worldwide expansion.

DiscographyDiscography

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Michael ZislisFounder

Mike ReynoldsCEO

Mike ReynoldsReynolds, an expert in all aspects of franchising, mergers and ac-

quisitions and bringing concepts to the stock market. He has sold

more than 750 franchises domestically and internationally and

was responsible for the mammoth Arby’s corporate buy back of its

Southern California market from a major franchisee.

Prior to joining Rock & Brews, Mike served as Chief Development

Officer for Robeks Corporation, where he sold more than 80 fran-

chise agreements, reduced overhead by 40 percent and generated

a more than 35 percent increase in sales systemwide, helping to

gain a spot on Nation’s Restaurant News’ Top 20 Chains to Watch.

He has also held senior positions as Co-Founder and Senior Vice

President/General Manager for Big City Bagels, Inc.; Business De-

velopment Director for Arby’s; and, as Director of Brand Develop-

ment for Grand Met Burger King/Häagen-Dazs.

Michael ZislisA visionary entrepreneur, restaurateur, hotelier, and philan-

thropist, Michael Zislis has dazzled consumers with a series of

well-loved and highly successful establishments. It all began

when he brewed his first beer for a school “science experiment”

at the age of 13. By the time he was a student at USC, he had

become a master brewer.

In the late ‘80s, Michael opened Manhattan Beach Brewing

Company, one of the first brewpubs on California’s fledgling

pub scene. Soon thereafter, he opened several other pubs up

and down the coast, revealing a penchant for staying ahead of

the curve on the craft beer scene, restaurant operations, and

expansionism that he has carried with him into Rock & Brews.

Over the last 20 years, Michael has been responsible for intro-

ducing an impressive collection of successful restaurant con-

cepts and boutique luxury hotels.

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Dave & Dell FuranoConcert industry and merchandising veterans Dave and

Dell Furano put the business of “Rock” into Rock & Brews.

Working side by side with legendary concert luminary Bill

Graham, Dave served as President of Bill Graham Presents

as well as tour manager for the Rolling Stones, Grateful

Dead, Bob Dylan, Led Zeppelin, George Harrison, and on

Graham’s ground-breaking “Day on The Green” outdoor

festivals. During the course of his concert career, he also

co-produced with Graham the critically acclaimed Martin

Scorsese film “The Last Waltz.”

The Furano Brothers are also widely acknowledged as pio-

neers of concert merchandising, and founded legendary

Winterland Productions with Graham in the late 1970s.

Younger brother Dell brings more than 35 years of experi-

ence in the music, entertainment, marketing and licensing

industries.

Dell previously served as CEO of Live Nation Merchandise

and CEO of Sony Signatures, Sony Corp.’s entertainment,

merchandising, licensing and consumer products division.

Dell has had long working relationship with many top

bands as well, including The Beatles, U2, Bruce Spring-

steen, KISS, Ozzy Osbourne, Pink Floyd, the Who, Rolling

Stones, Michael Jackson, and Madonna.

Dave Furano

Founder

Dell Furano

Founder

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Paul Stanley and Gene

Simmons are two of the

world’s most recognized

personalities—whether it

is music, stage or screen,

entrepreneurialism, writ-

ing or lecturing, they have

made their undeniable

mark on the world.

Co-founders of the leg-

endary rock band KISS,

they have sold over 100

million CDs and DVDs

worldwide and continue

to sell out stadiums and

arenas around the world,

breaking box-office re-

cords set by Elvis and The

Beatles.

Adding to their success-

ful offstage presence

as master marketers,

Paul and Gene actively

participate as the brand’s

Global Spokesmen—our

“Rock & Roll Ambas-

sadors.” They also con-

tribute to key decisions

about the Rock & Brews

experience and expan-

sion plans.

The Real Rock Stars

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Rock & Brews immerses guests in a family-friendly rock & roll experience, where rockers of all ages can enjoy some of the greatest moments in rock history.

The signature red exteriors beckon guests with a concert

venue allure, while thoughtfully blending in with the

look and feel of the surrounding community.

Once inside, guests are immediately engaged by a high-

ly social atmosphere that quenches a music lover’s thirst

for a visually and emotionally satisfying music event.

Bold trusses, colorful concert lighting and iconic rock

art, including a larger-than-life mural that pays tribute

to rock legends, multiple screens and a concert quality

sound system featuring the greatest rock concert perfor-

mances of all time, creates a 360 degree family-friendly

rock & roll experience like none other.

The Rock Experience

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Rock & Brews caters

to the craft beer cul-

ture! Every location

offers a vast selection of

traditional and craft beers

from around the world

and pays special tribute to

local brewers, encourag-

ing them to demonstrate

their craftsmanship as part

of our ongoing series of

special events.

Our Tap List is extensive and

always rotating to feature

the “latest and greatest” in

craft brews. Our online beer

menu is accessible in and

out of our restaurants and

informs guests about what’s

on tap at any given time.

Adding to the beer-lover’s

experience, our knowledge-

able servers and bartenders

are happy to make recom-

mendations, suggest the

perfect pairing, and engage

in lively discussions about

beer. Most Rock & Brews

also offer a full bar.

The Brews & More

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The FoodOur founding partners have

discovered, from their own

touring experiences, that

some of the best and most

satisfying food is found in

burger joints and brewpubs.

Through Rock & Brews, they

are bringing their experience

and unique perspectives to

your neighborhood.

At Rock & Brews we pride our-

selves in offering the highest

quality, freshest and most af-

fordable American comfort

food in town.

The menu proudly presents

Rock & Brews’ creative spin on

fresh, quality American com-

fort food, including salads,

burgers, sandwiches, wings,

and pizza, along with a variety

of gluten-free, vegetarian and

healthy options. Additionally,

each location offers its own re-

gional favorites. And, keeping

our little rockers in mind, we

offer a children’s menu with a

great selection of kid-friendly

choices, along with rock-

themed coloring templates

and other fun activities.

Among the most popular

items are the family-style ar-

tisan pizzas, authentic giant

Bavarian pretzels, hearty sal-

ads and mountainous burg-

ers. Our proprietary recipes

and fresh ingredients turn the

seemingly ordinary into truly

extraordinary.

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Think about your favorite concert

t-shirt! In true rock & roll fashion,

Rock & Brews features a merchan-

dise area with striking rock-inspired

swag, ranging from t-shirts and hats,

to glassware and a number of unique

items, that allows guests to bring a

piece of the experience home with

them. Each location has localized

merchandise.

The Merch

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Location, Location, Location

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The defining elements of Rock

& Brews can be incorporated

into almost any environment.

The overhead stage truss is

rigged with concert lighting.

Multiple screens and speakers

create a complete 360-degree

concert experience.

Rock & Brews is a dynamic con-

cept that is flexible enough to

go just about anywhere, in-

cluding freestanding restau-

rant locations, airports, sports

and entertainment venues

and shopping malls. We can

also reinvigorate underper-

forming restaurant sites.

Rock & Brews Concert Bar is an extension of the Rock & Brews brand designed for airport locations. The first airport location opened in Terminal 5 at Los Angeles International Airport in October of 2013. The LAX location serves as a flag-ship for future airport locations.

Rock & Brews is rapidly expanding into large-scale sports and entertainment venues. The brand opened its first two venue concession-style restaurants at StubHub Center in the Los Angeles area in July of 2014. Several others are in development.

Airport Appeal Venue Concept

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The Furanos know how

to work a concert scene!

Years of catering to the

lofty demands of rock

stars have taught them to

aspire to exceed expecta-

tions in customer service.

The result is a charismatic

staff that is dedicated to

keeping every glass full

and every guest happy.

Positivity and teamwork

are our top priorities.

Every staff member has an

excellent working knowl-

edge of all positions and

all participate in a rigor-

ous training program

before they hit the floor.

Our goal is to make sure

that every guest receives

rock star service as a result

of our superior standard

of service excellence.

Everybody’s Gotta Serve Somebody

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Rock & Brews has already received worldwide media attention. Print, broadcast and online media are helping to spread the word about our exciting brand.

From top entertainment shows like Access Hollywood and EXTRA!, business journals and business news media (MSNBC,

CNBC and Fox Business), to restaurant industry and food and beverage trade publications and top general interest

news and consumer media, Rock & Brews is a media machine. What are they saying???

“A killer first location, a food

menu that is both comfort-

able and belly-filling, along

with a kick-ass beer selec-

tion that will cause other

craft beer bars to blush,

make Rock & Brews a craft

beer lovers destination.”

—Derek Buono,

Beer Magazine

“El Segundo’s Rock & Brews® brings a family-friendly vibe to the brewpub scene, with co-owner and KISS frontman Gene Simmons providing a little edge.”

—Todd Martens, Los Angeles Times

“The concept is simple - beer, burgers, lots of loud music and vintage rock videos. It just can’t miss.”

—Merrill Schindler, Zagat

“While rock ‘n’ roll embeds nearly every aspect – from the famous album covers used as wall art to the music videos that will play on the restaurants 26 TVs – Rock & Brews welcomes diners of all ages.”

—Jessica Dyer, Albuquerque Journal

“Paul Stanley and Gene Simmons, co-founders of KISS, have an ambitious worldwide restaurant strategy for their co-owned franchise, Rock & Brews.“

—Hollywood Reporter

“This is not a vanity project. It’s a real restaurant, with a menu that has been tweaked and tested for nearly a year, offering a curated selection of microbrews and international beers, including gluten-free selections, and a focus on customer service.”

—Patricia Orsini, CNBC“Other chains only dream of having someone like Sim-mons talking up their con-cept. He’s on radio shows talking about Rock & Brews, he’s on TV, he’s in newspa-per articles. He even went down to city hall to see if he could help speed up the permit process.”

—Nancy Weingartner,

Franchise Times

Media Machine

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Giving Back

Rock & Brews presents a check to Wounded Warrior Project at the opening of its flagship restaurant in El Segundo, Calif.

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Rock & Brews proudly

becomes an active mem-

ber in each community

in which it operates. And,

because we are proud

of and grateful for our

success, we actively give

back by supporting local

schools and other causes

in a variety of ways.

As a brand we support or-

ganizations that help our

wounded warriors and

other returning veterans.

These are causes that are

very close to the hearts of

Gene, Paul and their co-

founding partners.

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Larry Drasin – Director of Design and ConstructionLarry Drasin of Drasin Design, Inc. in Beverly Hills, Calif., is Design Director of Brand Development for Rock & Brews. He is responsible for overseeing the brand’s architec-ture and design. With more than 25 years of experience in architecture, interior design, construction and project management, Larry has a knack for introducing the Rock & Brews look in new markets, while making sure that each location takes on the “sense of the place,” paying tribute to the local culture and environment.

He has designed dozens of restaurant concepts and hotels around the world, working for such notable companies as Zislis Group (Shade Hotels and supervised the franchise proto-type for several restaurant concepts), and Remedios Siembieda, Inc. (where he designed and project managed interiors for Altira Hotel in Macau and won “Best Casino Interior Design Award” in the first International Gaming Awards; served as Project Manager for Langham Hotel Xintiandi, a luxury hotel, spa and restaurant in Shanghai; and acted as Pri-mary Project Manager for the Hyatt-on-the-Bund in Shanghai and the Hyatt Guangzhou).

Perry Mann – Director of Real EstateWith more than 30 years in the commercial real estate industry, Perry Mann is a founding member of TradeCor and has spearheaded the company’s involvement in quality real estate projects across the country with a keen focus on the restaurant and hospitality industries. Perry’s insights and knowledge about bringing the right mix of restaurants, retail and hospi-tality to a project ultimately lead to maximizing asset value and performance which results in the long term success of those projects for the company and its partners, investors and lenders.

Among his many significant contributions to TradeCor, Perry focuses on sourcing and main-taining relationships with key tenants, equity partners and strategic lending institutions; the most recent of which is a strategic partnership with, and major investment in, the new rock-inspired restaurant concept called Rock & Brews. Perry provides advice and direction for the real estate strategies for the brand, and has implemented a franchisee group to grow franchised units of Rock & Brews in multiple territories.

Bill Goldblum – Director of Restaurant OperationsAs Director of Restaurant Operations, Bill is responsible for day-to-day operations and train-ing for Rock & Brews. It is his passion for the industry and more than 30 years of expertise in restaurant operations and training that ensure consistently excellent menu selections, quality food and beverages, attentive service and an overall rock-inspired experience. Bill’s experience includes serving as Operating Partner of Orville & Wilburs and Sausalito South in Manhattan Beach, CA; General Partner of Pinky’s Beach Club in Irvine, CA.; and Lead Opening General Manager for Cheesecake Factory at the beginning of their expansion.

In the late ‘90s he started Bottomline Restaurant Consulting and has worked with many of Southern California’s notable independent restaurants such as C&O Trattoria in Venice and The Cottage restaurants in San Diego and Boston. Concurrent to his roll with Rock & Brews, Bill serves as Executive Vice President of Operations for Zislis Group (Shade Hotel, and the company’s restaurant brands, Rock’N Fish and The Strand House).

making it happen

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The DealRock & Brews is looking for a few rock star strategic partners

to join our world tour. These partners have to have the same

passion, dedication and commitment to excellence that is at

the foundation of our brand and must share our love of serv-

ing others, great food and craft beer and, of course, rock & roll.

Interested partners should contact CEO Mike Reynolds at:

mike.reynolds@rockandbrews.com or 949-306-2849

World TourEl Segundo Redondo Beach Paia, MauiLos Cabos

LAX Airport Kansas City Albuquerque StubHub Center

Serving Those Who Rock™

Follow us #RockandBrews

www.RockandBrews.com

The Rock & Brews World Tour is coming to your neighborhood soon. Join us.