This presentation is confidential and intended solely for the use of the individual or entity to whom they are addressed. This proposal contains confidential information and is intended only for the individual or company named. If you are not the named addressee you should not disseminate, distribute or copy this presentation. All contents of this presentation are the property of M'OISHÎ. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. FRANCHISE BROCHURE 2020
Transcript
This presentation is con�dential and intended solely for the use of the individual or entity to whom they are addressed. This proposal contains con�dential information and is intended only for the individual or company named. If you are not the named addressee you should not disseminate, distribute or copy this presentation. All contents of this presentation are the property of M'OISHÎ. If you are not the intended recipient you are noti�ed that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.
FRANCHISE BROCHURE2020
THE BRAND STORY CONCEPTTARGET MARKETVISION & MISSIONMENUUNIQUE SELLING PROPOSITIONEXISTING LOCATION
Mochi is Japanese rice cake made by pounding glutinous rice into a paste and molding it into shapes which can be eaten right away or cured and dried for later use. Japanese farmers are said to eat mochi on cold winter days to increase their stamina. Samurai took mochi to the battlefield because it was easy to carry and to prepare. The sound of samurai pounding mochi was a sign that they were about to go into battle.
Mochi ice cream is wrapping ice cream in the Japanese traditional mochi rice cake. This fusion desert of Japan authenticity and ice cream is now popular in eastern Asia and most western countries.The first production of mochi ice cream began in 1993. Research and development took over a decade to realiZe the mass production form utilized today, due to the complex interactions of the ingredients.
CONCEPT
M'OISHÎ is a luxurious Japanese confectionary brand where authenticity and craftsmanship are merged with modernism to create a refreshing and capricious taste experience.The company produces mochi ice cream and other Japanese confectionary in the United Arab Emirates. Raw materials are partially imported from Japan and met with locally-crafted ingredients to satisfy even the most demanding of taste buds.
TARGET MARKET
WHO LOVESM'OISHÎ
Sophisticated society
Mid to highend
customers
Trendfollowers
Luxurylovers
Peopleon the go
Mid tohigh end
consumers
Ice creamlovers
Qualityorientedpeople
VISION & MISSION
VISION
MISSION
M'OISHÎ is committed to delivering a wide array of premium Japanese confectionery to ensure customer satisfaction and retention across its branches and coffee shops.
Become the ambassador of Japan’s unique confectionery heritage and the leading Mochi ice cream provider internationally.
MENU
MENU MOOD
MENU
BEVERAGES
BLACK COFFEE ESPRESSO LATTE CAPPUCCINO MACCHIATO RISTRETTO HOT CHOCOLATE ICED BLACK COFFEEICED LATTE
ICED CAPPUCCINO
FRAPPÉ LATTE
ICED MOCHA
ICED CHOCO
SPECIAL TEA/TISANE
JAPANESE TEA
SPECIAL DESSERTS
DAIFUKU MOCHI STUFFEDWITH STRAWBERRYTOKYO SUNDAEDUBAI SUNDAE MOCHI FRUIT PLATTER
CHOCOLATE PASSION FRUITROSE LYCHEEPISTACHIO CHERRYMATCHA VANILLA MOCHI ROLL
MENU ITEMSBASIC MENU SPECIAL MENU
PACKAGES
1 PIECE١ قطعة
MOMO BOX علبة مومو8 PIECES ٨ قطع
SAKURA BOX علبة ساكورا 24 PIECES ٢٤ قطع
MIDORI BOX علبة ميدوري 48 PIECES ٤٨ قطع
72 PIECESSUNA BOX علبة سونة
٧٢ قطع
PINKU BOX علبة بنكو12 PIECES ١٢ قطعة
3 PIECES٣ قطع
JAPANESE GRANOLA250g ٢٥٠ جم
غرانوال اليابانّية
SALTED CARAMELالكراميل المملح
PISTACHIOفستق
NUTELLAنوتيال
STRAWBERRYفراولة
VANILLAفانيليا
COCONUTجوز الهند
POMEGRANATEرمان
MATCHA GREEN TEAشاي المتشا
LYCHEEليتشي
MANGOمانجو
YUZUيوزو
CHOCOLATEشكوالته
DATEتمر
PASSION FRUITباشن فروت
STRAWBERRY CHEESECAKEتشيز كيك الفراولة
SAFFRONزعفران
*ASK FOR OUR SPECIAL FLAVORS
MOCHI FLAVOURS
UNIQUE SELLING PROPOSITION
PIONEER AND HOMEGROWN CONCEPTIN THE UNITED ARAB EMIRATES
EVOLVING AROUND A POPULAR JAPANESE RICE CAKEDOUGH “MOCHI” WHICH IS CONSIDERED AS A CARRIER PRODUCT SERVING JAPANESE CONFECTIONERY PRODUCTSCREATED AND PREPARED IN UAE
FOCUSING ON “MOCHI ICE CREAM“ OFFERING,BEING A CUSTOMIZABLE PRODUCT IN TERMS OF FLAVOR
PROCURING SOME RAW MATERIAL FROM JAPAN
EXISTING LOCATIONS
UAE
DUBAI, UAEDUBAI, UAE
DUBAI, UAEFASHION AVENUE
DUBAI, UAE
DUBAI, UAE DUBAI, UAE
EXISTING LOCATIONS
JEBEL ALI, UAE DUBAI, UAE
DUBAI, UAE DUBAI, UAE
DUBAI, UAE
ABU DHABI, UAE
UAE
AL AIN, UAESHARJAH, UAE
ABU DHABI, UAEABU DHABI, UAE
EXISTING LOCATIONS
RAK, UAE
ABU DHABI, UAE
EXISTING LOCATIONS
RIYADH, KSARIYADH, KSA
RIYADH, KSA
KSA
CORPORATE IDENTITY企業アイデンティティ
VISUAL ELEMENTS
SOCIAL MEDIA
FACEBOOK INSTAGRAM
ENVIRONMENTAL INITIATIVES環境への取り組み
RECYCLING PROGRAM
GOOD THINGS COME TO THOSE WHO RECYCLE!
CUSTOMERS ARE WELCOME TO ENJOY A 10% DISCOUNT ON THEIR NEXT ORDER OR A FREE MOCHI WITH EVERY RECYCLED BOX
LEARN MORE ABOUT M’OISHI’S RECYCLING PROGRAM ON THEFOLLOWING LINK: www.moishi.com/recyclewithus
CATERING SERVICES餐飲服務
CATERING SERVICES
RECOMMENDED PRESENTATIONCATERING CART
BUSINESS MODEL事業の型
RETAIL KIOSK
M'OISHÎ kiosk should reflect aluxury and a japanese style in line with the brand guidelines.
INTERIOR MOOD
TYPICAL SIZE
MENU OFFERING
- Mochi ice cream- Regular beverages- Japanese beverages
97 sqft
IDEAL LOCATION
- Malls- Indoor or outdoor outlets
COFFEE SHOP
M'OISHÎ shops should reflect aluxury and a japanese style in line with the brand guidelines.
INTERIOR MOOD
TYPICAL SIZE
MENU OFFERING- Mochi ice cream- Japanese confectionery- Regular beverages- Japanese beverages
500 sqft
IDEAL LOCATION
- Malls- Indoor outlets
FRANCHISINGフランチャイズ
PRE-OPENING BENEFITS (1/2)
Providing preliminary training for the Franchisee and key employees
Providing hands-on training for both front of house and back of house employees
Developing the architecture and layout of the outlet; for both front of house and back of house
Providing pre-opening support to help organizing the opening and operation the brand
Handing detailed operating manuals to the Franchisee in order to help in running the M'OISHÎ franchise operation in a smooth way
M'OISHÎ, UAE WILL ASSIST THE FRANCHISEE THROUGHOUT THE PRE-OPENING BY :
Introduction to M'OISHÎ’s philosophy- Introduces the brand, vision and mission of M'OISHÎ to the Franchisee
Operations- Addresses M'OISHÎ’s standard procedures related to the day-to-day management of the outlet for both front of house and back of house
- Covers the operational issues that may arise when managing the brand
FULL PLEDGED FRANCHISE DOCUMENTATIONS ARE PROVIDED TO THE FRANCHISEE UPON SIGNATURE OF THE FRANCHISE AGREEMENT. THEY INCLUDE:
PRE-OPENING BENEFITS (2/2)
Finance and control- Establishes the relationship between the Franchisee and M'OISHÎ’s head office with regards to the preparation and submission of reports, statements, budget and Key Performance Indicators (KPIs)
Human Resources- Develops M'OISHÎ’s standard rules, regulations and relationships with the employees
Sales and Marketing - Develops the marketing plan of M'OISHÎ as well as the selling strategy of the brand
Branding and corporate identity- Develops the application of M'OISHÎ’s branding and corporate identity on different material including amenities, and in the outlet
POST-OPENING BENEFITS
M'OISHÎ TEAM WILL ASSIST THE FRANCHISEE IN POST-OPENING BY PROVIDING SUPPORT IN VARIOUS AREAS INCLUDING:
Training- Post opening training- Managerial training- Departmental training- Specific training request
Quality control- Mystery visits- Control and monitor the implementation of M'OISHÎ standards in the Franchisee’s premises- Brand performance assessment
Brand communication - Development of the brand awareness through • Promotions on regional and international levels • Social media interaction
Management system update- Continuous support depending on the operation’s needs
FRANCHISEE PROFILE
Proven entrepreneurial Skills
Hard-working with a desire to succeed
Good people skills, including business, management and customer service skills
High personal standards: excellence, honesty and integrity
Ability to work within a system
Stability and maturity
Exposed to business and businesses operation
Can easily get suitable locations in the countries they operate in
Individuals with passion for what they do and good eye for details
Having experience in food & beverage or hospitality is mandatory
REQUIREMENTS AND CONTRACTINGACTION PLAN
要件と締約国の行動計画
REQUIREMENTS AND CONTRACTING ACTION PLAN
FRANCHISE APPLICATION SUBMISSION
PRELIMINARY NEGOTIATION
MOU SIGNATURE
MARKET STUDY TO BE DEVELOPED BY THE FRANCHISEE
LOCATIONS TERM SHEET SIGNATURE
CONTRACT SIGNATURE
CONTACT US
FOR EVENT CATERING & HOME DELIVERY00 971 522 734 637
