FRANCHISE INFORMATION REPORT

WHO WE AREOUR HIGH-QUALITY INGREDIENTS HAVE MADE US ONE OF THE FASTEST-GROWING PIZZA

DELIVERY FRANCHISES IN THE U.S.

THE ITALIAN WAY

Fed up with the lack of good-quality pizza delivery franchises, Italian-born Marco’s founder Pat Giammarco sought to create an authentic Italian pizza — an artisan pie created with fresh dough and the highest quality ingredients delivered swiftly to your home.

Delivery pizza is a highly competitive industry, and he believed if people could get a better-tasting pizza for the same price they usually pay, they would keep coming back. More than 40 years and 900 locations later, Marco’s has become one of the top pizza delivery franchises and is giving the bigger brands a serious run for their money.

We put our message of quality and authenticity front and center, which helps us stand out from the other options in the $45 billion pizza industry.

HELLO PRIMO

What makes Marco’s unique is the dedication to producing the best delivery pizza money can buy. Customers may order a delivery or takeout pizza because it is inexpensive and convenient, but that doesn’t mean they don’t want great taste. At Marco’s, we believe a delivery pizza can be as good as an artisan pizza from a gourmet pizza shop and still be convenient and affordable.

For instance, dough is made fresh daily in every store using our specially formulated flour. Our sauce is made from our founder’s original recipe. The 100% real cheese that blankets every pizza is always fresh, never frozen. And you’ll find our team members prepping fresh vegetables and using only premium meats (no fillers) for toppings.

QUALITY SETS US APART

Marco’s is an affordable luxury. The difference? While other national chains deeply discount and compete over price point, Marco’s competes on quality and authenticity.

The other pizza chains do business similarly to McDonald’s, Burger King and Wendy’s, appealing to a more price-sensitive customer. Marco’s more closely resembles Five Guys Burgers and Fries – still offering a fast and inexpensive meal but one that is much higher quality. If you’re passionate about quality and want to join a well-established and rapidly growing brand, Marco’s may be right for you.

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OUR PHILOSOPHY

Consistency, authenticity and quality aren’t just buzzwords in the company’s mission statement but the lifeblood of the brand that pumps through the veins of each franchisee in the system. They are the keys to our success.

And we place our message of quality and authenticity front and center in everything we do, from our “Hello Primo” marketing to the sleek, inviting designs of our dining room. Attention to detail is what made our pizza best in the business, and it’s how we’re making our business the best in the industry.

OUR FOUNDER

Pasquale “Pat” Giammarco was born in Italy and came to America with his family as a young boy. His father ran restaurants, and it’s something Pat gravitated toward as a young man in Toledo, Ohio. He wanted to make the kind of fresh, artisan pizza he remembered from his childhood, and to serve a pizza he could be proud of. That meant creating every pizza with the freshest ingredients available. In 1978, Marco’s authentic Italian pizzas quickly became a hit, and he grew his restaurant into a chain serving communities throughout Indiana, Michigan and Ohio.

In the mid-2000s, it was CEO Jack Butorac who saw the opportunity to take Marco’s to the next level as a high-quality pizza delivery franchise. He felt pizza lovers deserved something better and he knew Marco’s Pizza was what the market was missing. He became a consultant for Marco’s in 2003, and he purchased the franchise rights in 2004.

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WHAT ARE THE STARTUP COSTS?WITH OUR REASONABLE PIZZA FRANCHISE STARTUP COST, FRANCHISEES CAN

INVEST WITH CONFIDENCE

INITIAL INVESTMENT

The Marco’s Pizza franchise startup cost ranges from $223,535 to $586,410 for a traditional store with limited seating. Your total initial investment depends primarily upon the number of restaurants you build, their size, their configuration, their location, who develops the real estate for and/or constructs them, and the amount and terms of financing. We also require that candidates have at least $150,000 in liquid assets and at least $450,000 in net worth.

For a more detailed look at the pizza franchise startup costs and fees, please review the table on the following page:

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HOW DO I FINANCE MY MARCO’S?THE NUMBER OF FINANCING OPTIONS AVAILABLE CAN MAKE THE COST OF STARTING A

PIZZA BUSINESS MORE AFFORDABLE THAN YOU MIGHT EXPECT

With the financing options available, the cost of starting a pizza business isn’t nearly as intimidating as you might think, even if this is your first business. Marco’s is an approved franchise on the Small Business Administration National Registry, which is accessible to all SBA commercial lenders.

Among the financing options:

SBA. This is the primary way our franchisees secure their funding.

401k rollovers. This option is sometimes paired with another form of financing to meet the down payment requirements.

Cash. Several people are coming into our system from other concepts, and may already be large franchisees. This may be the best option for certain candidates. Marco’s will help candidates decide how much cash to leverage.

Buyouts. If someone buys an existing Marco’s, different financing options are in place.

Refinancing existing debt. This option can come into play if someone is buying an existing franchise.

Other sources of financing to facilitate other needs, such as expanding or upgrading POS systems.

MOMENTUM IS ON OUR SIDE

Business opportunity is often a function of good timing, and Marco’s time is now. We are looking for experienced and talented franchisees who want to capitalize on Marco’s tremendous forward momentum.

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HOW MUCH CAN I MAKE?AN IN-DEPTH VIEW OF THE MARCO’S PIZZA FRANCHISE REVENUE

OPPORTUNITY

TAKE A CLOSER LOOK

If you want a chance to run your own franchise with one of the fastest-growing pizza chains in the country, we have the experience to help our franchisees thrive. In 2019, the top 75% of franchised stores achieved average net royalty sales of $815,563.

Consider this breakdown of the pizza franchise revenue from the Item 19 of our current Franchise Disclosure Document:

OPERATING RESULTS

The charts below provide information about both franchised and company-owned stores that were open for business for 52 weeks of the fiscal year ending December 29, 2019. The complete Item 19 and associated charts, notes and details can be found in our latest Franchise Disclosure Document (FDD), which will be presented to you during our franchise recruitment process.

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SEE RESULTS

Brian Fairbanks had worked a few jobs at other pizza places before becoming a franchisee, but when he and his father had the opportunity to purchase an existing Marco’s Pizza restaurant, they knew this was the right brand for them.

“We wanted to do it right, we wanted steady, sustainable growth, and Marco’s has helped us pretty much every step of the way with that,” says Fairbanks. “There’s so much opportunity out there, and it just seems that everywhere we go, especially the new markets we go into, they just take off so fast because the product is great, the customer service is great and I would just say the sheer amount of opportunity is great.”

NEXT STEPSJOINING THE MARCO’S FAMILY

STEPS TO FRANCHISE OWNERSHIP

Intro Call: Discuss background and qualifications, determine whether or not the potential exists for the candidate to become a franchisee.

First Interview: Interview determining how the candidate’s goals and objectives can be met as a franchisee by examining how their background, experience and financial ability could translate to success as a franchisee. Ownership application should be turned in during this step.

Winning Formula: Online presentation showing the highlights of the Marco’s Pizza business model.

FDD Review: Review of our Franchise Disclosure Document, which communicates the roles and responsibilities of the franchisee and franchisor. Identify and eliminate any potential contractual barriers to moving forward.

Store Visit: Introduction to a Marco’s Pizza location, the operations, the product and much more. We recommend to complete this on a Thursday, Friday or Saturday.

Pro Forma: An opportunity for you to complete a customized pro forma to really understand the economics of the business. Information provided from the FDD’s financial performance section and from other franchisees will be used.

Franchisee Validation: Two phases – franchisee validation teleconferences and a franchise profile survey.

Operational Assessment: Assessment of the skills and abilities needed to be a successful Marco’s Pizza franchisee. This will be completed at the closest store to you by a Franchise Business Leader, Area Rep or certified Training Manager.

Discovery Day: Come to Toledo, OH, to meet the corporate officers, ask questions and make the final determination as to whether or not the candidate and Marco’s will move forward.

Final Decision: Candidate signs franchise agreement.

START THE JOURNEY BY CALLING: 1-800-836-2074

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