Franchise Manual 2021

CONTENT INDEX

Introduction Brand Concept Product Details JF Menu

Working Divisions Models Outlet Pictures Vision 2030

Financial Planning I Financial Planning II FOFO Approach Key Support

Franchise Work Why Juice Factory? Master Franchise Annexure

A Well established & growing Chain of Fresh Juice Outlets From Chhattisgarh!

Established as food & beverage services company in Bhilai, Chhattisgarh. The

company was Co-founded by Mr. Gitesh Chandrakar and Mr. Shubham Jain.

Juice Factory was born out of the team passion for healthy natural juice.

Its mission was to help everyone to have easy access to a healthier life through

juicing .Our bodies need vital nutrients to function at its best. Juice factory

provides a convenient way to meet those requirements.

INTRODUCTION

10 Cr+ Orders value

Delivered

10+ Outlets

3+ States

5+ Yearsof

Experience

Juice Factory was born out of theteam's passion for healthy naturaljuice. Our mission is to helpeveryone to have easy access to ahealthier life through juicing. JuiceFactory provides a convenient wayto meet those requirements

Year of EstablishmentJuice Factory has been established as food & beveragesservice company in Bhilai, Chhattisgarh. The company wasco-founded by Gitesh Chandrakar and Shubham Jain. Aftergaining quick popularity, The company is planning to expandits operations across the country.

How we started?

Juice Factory has developed its unique menu infusing oldclassics with a modern twist. It has been attracting a steadyflow of patrons from all over the city and beyond leaving anindelible mark on the cultural landscape of the city.

UniquenessWe don’t just sell juices, but alsooffer a large variety of delicioussnacks and sandwiches, probablythe best coffee in town and ourlegendary bowls to eat.

Varieties

CONCEPT Healthy food conceptRegular fast moving consumer products with a healthy twist

MENUAll seasons product mix – Healthy products ( Juices, Vegetable Juice, Health Factory) I Refreshments (Shakes, Mocktail, Sandwich) ,Protein Rich Salad ( Fruits, Sprouts)Diverse menu perfect for any time, every time

BRAND CONCEPT

FORMATSBest Fit Format - Free standing Kiosk I Café Outstanding return on investment

DEMAND SIDE Evolving demand with growing customer pool Broad demographic appeal

SUPPLY SIDESolid supplier partnerships

70% Healthy Products 30% Refreshments

PRODUCTS

FRUIT JUICE20 Products

HEALTH FACTORY

6 Products

VEGETABLE JUICE

18 ProductsSHAKES

38 Products

DRY FRUIT SHAKES

12 Products

MOCKTAILS12 Products

SANDWICH22 Products

POCKETPIZZA

5 Products

SALAD & CHAAT7 Products

JUICE FACTORY MENU

JUICE FACTORY WORKING SEGMENTS

Juice Factory

WarehouseCustomer

Support

FranchiseTraining and

Research

Helps you till Franchise opening

Helps you with your queries One stop for all the raw material

Look after staff training and new product research and launch

CAFE MODEL

KIOSK MODEL

Dine-in / Takeaway / Delivery Takeaway / Delivery

FRANCHISE MODELS

CAFE MODEL

KIOSK MODEL

FINANCIAL PLANModel Café (650 Sq. Ft.) Kiosk (220 Sq. Ft.)

Order Type Dine / Take-away / Delivery Take-away / Delivery

Setup Cost (approx.) INR 7 Lakh INR 5 Lakh

Franchise Fee INR 3 Lakh INR 3 Lakh

Furniture (minimum) INR 43,000 INR 7,500

Machinery INR 87,000 INR 73,000

Equipments INR 60,000 INR 60,000

Software (Yearly) INR 10,000 INR 10,000

IT Tool INR 1,15,000 INR 1,07,000

Total Investment Amount INR 13-15 Lacs INR 11-13 Lacs

ROI Estimates

FORMAT CAFE KIOSK EXPENSES Rent 50,000 30,000 Staff 35,000 35,000

Royalty 12,000 12,000 Marketing fee 3,000 3,000 Local store marketing @ 1% 4,500 3,500

Cost of Goods @ 40% 180,000 140,000 Service Expenses @10% 45,000 35,000 Wastage @3% 13,500 10,500 Other utilities @7% 31,500 24,500 Total 374,500 293,500

FORMAT CAFE KIOSK

REVENUE Bills per day 120 90

Avg bill value 125 130 Typical monthly revenue 450,000 350,000

ROI Profit 75,500 56,500

Annual 906,000 678,000

Investment 1,454,400 1,128,500

ROI (%) 62.3% 60.1%

Payback (months) 19.26 19.97

Visit : www.juicefactory.info Contact : 6262017474 Head Office : 58/3,Nehru Nagar (East),Durg CG

200 Units in East India Region

Key markets in East India present an immediate opportunity for 200-Units

West Bengal Kolkata I Hubli I Howrah I Siliguri I Asansol I Durgapur I Kharagpur

50

Chhattisgarh Raipur I Raigarh I Bhillai I Durg 25

Jharkhand Ranchi I Jamshedpur I Dhanbad I Deogarh 30

Orissa Bhubaneshwar I Cuttack I Rourkela I Puri I Sambalpur

35

Bihar Patna I Gaya I Muzaffarpur I Bhagalpur I Purnia

35

North East Guwahati I Dispur I Imphal I Shillong I Gangtok I Itanagar I Agartala I Aizawl I Kohima

25

VISION 2030

A franchise network only succeeds when the franchisor is experienced, dedicated and selfless when it comes to supporting its partners. Here’s a brief summary of what you can expect from the team.

Site Selection and Build-Out Assistance� Our franchise team will provide experienced guidance in the selection of your Juice Factory site and we’ll advise you in the design and

build out of the restaurant, including prototypical architectural plans.Complete Pre-Opening Training� Comprehensive training (classroom and hands-on) is held both at a corporate location and on-site at your restaurant to ensure you and

your staff are fully ready before your grand opening.Our Confidential Operations Manual� You’ll receive a copy of our detailed reference guide including exclusive recipes, kitchen prep steps, quality control guidelines, job

descriptions, and much moreOngoing Training and Field Support� We’ll send representatives out to visit you on a regular basis and provide remote support whenever you need it.Purchasing and Supplier Assistance� You’ll have access to our most reliable providers with negotiated pricing and terms for key products and supplies.Marketing Guidance� From logos and templates to review of marketing materials and presence on our corporate online resources — we’ll help with initial and

ongoing promotion of your restaurant.� We’re committed to ensuring your grand opening is a huge success and we’ll provide the support you need.

KEY SUPPORT FUNCTION

1. Finalize Location 2. Call our Franchise Team 3. Survey Your Location

4. Final Agreement, 5. Architect design your outlet6. Hire a contractor

7. Hire and Train your staff8. Find your Vendors9. Develop Your Menu

10. Equipments and supplies11. Order your inventory12. Congratulations ! You are ready to open.

Phase : 1 Phase : 2

Phase : 3 Phase : 4

FRANCHISE WORK

Visit : www.juicefactory.info Contact : 6262017474 Head Office : 58/3,Nehru Nagar (East),Durg CG

Well-established- Successfully opening 10+ outlets in Chhattisgarh and Maharashtra.

Constant Innovation- Upgrades menu with innovative juices, food and snack offering.

Comprehensive Support- Complete setup, operations & management support provided.

Lucrative Franchise Model- Moderate investment opportunity with attractive ROI.

WHY JUICE FACTORY?

MASTER FRANCHISE• Entrepreneurial skills are a must for a master franchise – one should possess entrepreneurial skills and should

also have run a successful business previously.• 10-year plan – Master Franchisee will need to submit a 1 year (depending on the area) plan of the area that he

wants a master franchise of.• Investment – The investment range for a master franchisee is between Rs. 35,00,000 to 50,00,000, depending on

the area and the territory of the plan.• Single point of contact – The master franchisee will be the single point which will communicate with the

franchisor and the other sub franchisees.• Business mind and site selection – The master franchisee will be responsible for the site selection of all his sub

franchisee brands.• Local vendors – Master Franchisee will have the responsibility of developing local vendors in a particular area.• Training – Master Franchisee will be responsible for providing training to the staff members along with the HR

Team• Revenue collection – Master Franchisee will also be responsible for all the revenue collection from the unit

franchisees

STAY FITSTAY HEALTHY

Thank You!