FRANCHISE OPPORTUNITY TURKEY

• Since 1964 – 46 Years!

• Privately Held Company

• First Store Opened in New York City in 1964 next to the Ed Sullivan Theatre.

• 350 + Units: – 55% Corporate– 45% Franchise

• $200 Million in Revenue

Villa - The Company

Operating a Portfolio Of Quick Service Restaurants: Villa Fresh Italian Kitchen Green Leaf’s Bananas South Philly Steaks and Fries Casa java Casual & fine dining restaurants

46 years of Operations Experience

Current Venues: Malls Airports Street Locations Casinos Colleges

350+ stores in 37 States and 5 Countries

Villa Enterprises – overview

Villa Brands

Quick-Service Restaurant Operations:

• Villa Fresh Italian Kitchen• Green Leaf’s• Bananas• South Philly Steaks & Fries• Casa Java

Brands Overview

Points of Distribution:

• Malls• Outlet Centers• Airports• Casinos• Colleges & Universities

United KingdomSwindon

Czech republicPrague

Kuwait city

ItalyLecce

USA,Borgata casino

Puerto Rico(coming soon)

Villa – International presence

MexicoVeracruz

KuwaitBus terminal

KuwaitThe avenue

ItalyCatania

Currently Located In:

UK (3), Italy (10) Kuwait (4), Czech Republic (3) and Mexico (9)

International Franchise Support: Our Comprehensive Field Support Program Includes:

Market Evaluation Flexible Adaptation to International Markets Site Selection Approval Design and Layout Action Plan from Construction to Opening Management and Personnel Training Pre-Opening Marketing Operations and Back of House Manuals / Product Sourcing Minimum Importation with Leveraged Buying power for Imported items Training Program (3-5 Week Training Program)

Villa – International overview

Back to the Villa Brands

Delicious Variety of Pizza

Authentic Italian Entrees

Menu Items Made Fresh Daily

Villa Fresh Italian Kitchen

Fresh Italian Kitchen

Everything Made Fresh Daily 3 Styles of Fresh Hot Pizza Home Style Pastas Stuffed Stromboli’s International Salads Authentic Italian Entrées Over 100 Proprietary & Time Tested

Recipes! Our “Made Fresh Daily” Approach

Pizza dough Fresh NOT Frozen Salads and Vegetables delivered fresh and

prepped in-store

Strong Devotion to “Old World” Recipes andProcess means AuthenticItalian Food

Villa – Menus & products

Breakfast Stromboli – Veggie; Deluxe; Egg, Meat & Cheese

Breakfast Sandwiches – Egg, Meat & Cheese on Corn-Dusted Kaiser Roll

Full Breakfast – Eggs, Breakfast Potatoes, Pancakes & Toast

Continental Choices – Yogurt; Fresh Fruit; Cereals; Muffins; Danish; Loaf Cake; Bagels; English Muffins; Croissants

Beverages – Coffee, Tea, Juice

VILLA BREAKFAST

VILLA FRESH ITALIAN KITCHEN DESIGN

Initial Franchise FeeOpening inventoryLease DepositLease negotiation FeeUtility Installation and DepositsLeasehold ImprovementAdvertising & MarketingInsuranceOffice Equipment & SuppliesEquipment PackageTraining ExpensesProfessional Fee, LicensePre-Opening Cost

$35,000$4,000 – $7,500$2,500 - $10,000$0- $50,000$200 - $2,000$125,000- $300,000$3,000 + $300 per month$1,200 - $4,000$550 - $1,500$125,000 - $140.000$3,500- $5,000$4,000 - $15,000$4,000 - $10,000

TOTAL* $307,000 - $583,000

AMOUNTEXPENDITURE

Villa – Investment Ranges

Brand: Villa Fresh Italian Kitchen

Location Malls, Outlet malls Airports and Train Stations, Street Locations, Casinos, Colleges

Surface 70m2 to 150m2 Adaptation to International Markets

Royalty 6% of Net Sales

*Note: All costs are US estimates and will differ from territory to territory

“Healthy Alternative” Concept

Breakfast, Lunch or Dinner

Fresh Food Presentation

Grab-n-Go Snack Concept

Alternative Meal Replacement

Satisfies Food Cravings

GREEN LEAF’S & BANANAS

• Positioned as the “Healthy Alternative” Concept

• Featuring Salads, Wraps, Panini Sandwiches and Side Dishes

• Caters to All Day Parts

GREEN LEAF’S & BANANAS

• Health Conscious Menu Items• Snack Concept Featuring Frozen

Yogurt, Frosties, Hand-rolled Pretzels, Parfaits & Smoothies

• Impulse Buy to Delight the Entire Family

• Well Received In High Traffic Locations:– Airports – Malls– Outlet Centers– Travel Plazas

GREEN LEAF’S & BANANAS DESIGN

Initial Franchise FeeOpening inventoryLease DepositLease negotiation FeeUtility Installation and DepositsLeasehold ImprovementAdvertising & MarketingInsuranceOffice Equipment & SuppliesEquipment PackageTraining ExpensesProfessional Fee, LicensePre-Opening Cost

$35,000$3,500 – $7,000$2,500 - $10,000$0- $50,000$200 - $2,000$115,000- $175,000$3,000 + $300 per month$3,000 - $6,000$550 - $1,500$99,000 - $145,000$3,500- $5,000$5,000 - $10,000$3,000 - $7,000

TOTAL* $272,750 - $456,000

AMOUNTEXPENDITURE

Green Leaf’s Investment Ranges

Brand: Villa Fresh Italian Kitchen

Location Malls, Outlet malls Airports and Train Stations, Street Locations, Casinos, Colleges

Surface 70m2 to 150m2 Adaptation to International Markets

Royalty 6% of Net Sales

*Note: All costs are US estimates and will differ from territory to territory:

Bananas

The cost to purchase or rent real estate will vary according to the size and location of your particular unit.

The turnkey cost for a Bananas concept depends upon the site you choose.

The Bananas concept is mostly offered as a co-branded unit with one of our core concepts.

Bananas - Investment Ranges

Concept for Meat & Potato Lovers

Savory Menu for Breakfast, Lunch or Dinner

Open Kitchen & Grill Setting

SOUTH PHILLY STEAKS & FRIES

• Offering Fresh Cut Fries, Steak & Chicken Sandwiches and Deli-Style Subs

• Hearty Breakfast Selections• Open Kitchen & Grill Design• Expanding Presence - New York, New Jersey,

Texas, South Carolina and Pennsylvania

SOUTH PHILLY STEAKS & FRIES

SOUTH PHILLY STEAKS & FRIES

South Philly Steaks & Fries

Franchise FeeEquipment & FurnishingsSignsBuilding ConstructionInsuranceOpening InventoryUtility DepositsBusiness LicensesTravel, Lodging, Meals Initial TrainingProfessional FeesWorking CapitalComputer EquipmentAdvertising & Marketing

TOTAL

AMOUNT

$35,000$100,000 - $130,000$9,000 - $15,000$100,000 - $175,000$3,000 - $6,000$5,000 - $10,000$2,000$1,000 - $4,000$3,000 - $5,000$6,500 - $7,500$25,000 - $50,000$10,000 - $20,000$3,000 - $5,000

$292,000 - $454,500

Investment Ranges

Professional Brands and Professional Support

Exceptional Franchisee Support

Site Selection – Extensive Development Network

Lease Negotiation – Years of Experience (If needed)

Construction Guidance and Counsel

Outstanding Operational Training

Business Management Training – Operating for Profit

Marketing, Advertising, Promotion, and Public Relations

Pre-open, Open, and Post-open Support

Ongoing Access and Guidance for the life of your agreement

Exceptional Franchisee Support

Research and Development

Continuous Improvement Training

P.O.S. and Ongoing Business Training

Field Operations Consultant Visitations

Local and Regional In Store Promotions

Purchasing and Distribution Network

Cutting Edge Packaging

Service and Guest Improvement Programs

Development, Construction, Marketing, and Operations Support

Agreement Signed & Executed

• Franchise Development

• Legal Department• Franchise

Operations

Site Selected

• Business Development

• Company Network

Plans Approved

• Design & Constriction

Construction Begins

• Design & Construction

• Company Counsel

Equipment Ordered

• Franchisee• Franchise

Operations

Next Unit Planning!!

VEM

Training

• Training Team• Villa U

Grand Opening

Plans

• Operations• Marketing

Opening Day

• Field OperationsConsultant and opening team

Post Opening

Plan

• Franchise Operations

VILLA ENTERPRISES