Franchise Proposal

7/21/2019 Franchise Proposal

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FranchiseProposal

®

starting a site



The power of

Wigwamfor business

success



Why choose a Wigwam® Holidays franchise? As the market leader in the rapidly expanding UK glamping sector, we

welcome you to the first step in running your own Wigwam® Holidays Site!

Whether you are an established, quality campsite looking to expand, afarmer/landowner looking for diversification opportunities or an

entrepreneur, Wigwam® Holidays offers an amazing opportunity to

develop a fun, profitable and flexible franchise business.

Think Success, Think Wigwam®Join a market-leading brand in a rapidly expanding market

Think £££’s, Think Wigwam®Attractive financial rewards

Think Support, Think Wigwam®

Comprehensive induction, training and ongoing support

Think Brand, Think Wigwam®

Complete marketing support

Think Flexible, Think Wigwam®

Flexible & exclusive franchise options to suit your needs

Think Winner, Think Wigwam®A proven track record of success

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Think Success,

Think WigwamWho are Wigwam® Holidays?

Established in 2000, Wigwam® Holidays is a network of over 60 alternative outdoor

holiday sites across the UK.

It all starts with our core purpose – which couldn’t be more simple:

This straightforward approach combined with the recent surge in popularity for

stay-at-home ‘glamping’ holidays has made Wigwam® Holidays a market leader and the

fastest growing alternative holiday brand in the UK.

Each of our independently-owned Wigwam® Sites is unique, but they all offer visitors

warm, comfortable and fun accommodation in our insulated, heated and eco-friendly

Wigwam® Cabins – ensuring a holiday experience that they will remember forever.

Wigwam® Holidays has an established, high profile reputation for providing exciting,affordable outdoor holidays thanks to our powerful and effective marketing division

which has the resources, expertise and passion to attract many thousands of Visitors to

our Wigwam® Sites every year.

What is ‘glamping’ and why is it so popular?

Over the past few years ‘glamping’ (that’s glamorous camping to you and me) has taken the

UK by storm. In 2011, one in three* people reported having been on a camping, caravan-

ning or ‘glamping’ holiday in the past three years. A significant increase from the result ofequivalent research conducted in February 2009, when only one in five had done so.

So with the growing demand for low cost breaks at home and the recession not likely toend any time soon, there’s no better time to consider becoming a Wigwam® Holidays

franchisee and cashing in on this growing market.

*Source Mintel 2011

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It’s camping but with a little bit more glamour. It appeals to those who

may be not quite ready for full on camping under canvas. We sell logs on site

and everyone loves sitting at night with the fire burning, toasting

marshmallows etc

Rena Baillie, Strathfillan Wigwam® Village, Perthshire

To provide “Great Holidays in the Great OutdoorsCharles Gulland, Nov, 2010



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So what kind of profits can you expect from setting up a Wigwam® Site? Well, the goodnews is that because Wigwams® are a genuine four season product, letting seasons are

longer meaning higher revenues for sites. Each site determines its own tariffs from

around £15.00 - £20.00 per adult per night with discounts for children and longer stays.

Think £££’s,

ThinkWigwam

Assuming an average occupancy of 3 per night at a tariff of

£15 and 160 nights booked per year, each Wigwam® would

generate an annual income of £7.200. Due to the diverse

nature of our sites and the different locations on offer,revenues will vary but the lowest would be around £5k per

Wigwam® per year and the highest could be in excess of £8k

per Wigwam® annually. We will provide you with a detailed

business plan to help you take those first steps towards

becoming a Wigwam® Holidays franchisee.

As a franchisee you buy the right to develop your business

in a defined geographical area, with a guarantee from us that

there will not be another Wigwam® Holidays Site competitorwithin a defined radius, helping to increase your profitability.

The spin offs from providing Wigwam® holidays can be very

profitable. Some sites have a small shop selling basic

essentials , other site shops are more sophisticated, selling

gis, official Wigwam merchandise and even exotic meats

for barbecues . One site has reported making £22,000

annually from selling bags of logs to guests to burn in camp

fires outside the Wigwams®. You may offer a range of

outdoor activities providing additional revenue streams.

With our state of the art online booking system, you will

make money in your sleep.4



Comprehensive induction, training and ongoing support package

As well as our comprehensive operations and brand manuals, we have a team of

experts with a wealth of knowledge and years of hands-on experience in helping people

to start their own Wigwam® Site (some team members are even running their own

Wigwam® Site!) We will work in partnership with you – supporting you every step of theway – to ensure you are equipped with the tools, knowledge and support to make your

Wigwam® Site a success including:

Business plan

Asset finance

Legal / planning

Site review

IT development Training

Importantly, we stay in touch with all of our Sites by email, telephone and Site visits

allowing us to maintain strong partner relationships and ensure that we are meeting

your needs and are involved with the success of your business at grass roots level.

Think Support,

Think Wigwam

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A brand you can trust

It’s all about freedom! People love having year round access to camping in comfort in

natural, rural locations, enjoying camp fires under the stars against a backdrop of

mountains, rivers, shorelines or forests. It’s not just time out in a stress free environment,it’s an exciting experience. Our branding which evokes that ‘great outdoors’, feel good

factor is key in ensuring that your business and ours goes from strength to strength.

The Wigwam® team works tirelessly to keep the Wigwam® Holidays name and brand at

the forefront of public consciousness. We invest heavily in all aspects of marketing

including advertising campaigns in national daily newspapers, constant online and

social media activity, attending and sponsoring massive public events and distributing

tens of thousands of eye-catching leaflets at our Wigwam® Sites. During the past year

we have even been promoted on Radio 4, STV and ITV’s ‘This Morning’ programme.

Additionally, we provide you with:

Think Brand,

Think Wigwam

A comprehensive brand manual

Road and Site signage

A listing on our flagship

website with access to over

500,000 visitors per year

Your own state of the art website

with integrated online booking

Access to our marketing team who are

always happy to assist you with any

questions or support you require to

enhance and develop your own

marketing activity

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Think Flexible,

Think Wigwam

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Your investment

The initial investment required to set up a Wigwam® Holidays franchise will vary

depending on your circumstances and ambition.

As a minimum you will need the following:

1 Wigwam® Cabins

To be a franchised Wigwam® Site you will need to commit to purchase at least

6 Wigwams – with the capacity to provide 24 bedspaces per night.

2 Initial Franchise Charge

Your initial franchise fee will vary depending on the services that we provide you

with, but will include:

The right to use the Wigwam® Holidays trademark name.

Brand Manual and access to the Wigwam® Holidays branding material

Operations Manual

The design and launch of your own website with integrated online

booking system

The right to geographic exclusivity (to be negotiated depending on your

location and the capacity of your site subject to development.

Full support from the Wigwam® Holidays team to plan and launch your

business (see page 5 for details)

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3 Ongoing franchise fee

Each month you will also need to pay an ongoing franchise fee of 10% of your

turnover to cover the cost of belonging to the Wigwam® Holidays franchise network

and allowing you access to all the fantastic benefits and services listed below.

IT & web

As well as working with you to design your own website we will also host the site on our

state of the art server and include the cost of one email address and one domain name.

You will also use our integrated online booking system which allows you to accept

bookings and payment via your website.

Our IT team will be at your disposal for any changes or developments that you wish to

make to your website, or for any questions or further training you may require for the

online booking system.

Training & networking

Marketing

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Training seminars and update literature

An invitation to attend our annual conference

Access to network of fellow franchisees / other sites

Regular newsletters / updates

Wigwamholidays.com priority website listing with integrated online

booking system

Social media

PR

Special offers and late availability postings on website and facebook

Inclusion in Leaflets

If you buy into Wigwam® Holidays you get

quality workmanship and a product that you can

rely on. We feel part of a community offering

comfort and support, we have invested in a brand

that we can trust.

John Ridout, Penbugle Farm Wigwams,

Cornwall



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Other factors to consider

Land

You will need suitable land for development.

Planning Permission

For planning purposes Wigwams® are classed as static or wooden caravans.

Generally, unless permission exists such as in croing where 3 statics are allowed,

you will need to apply for a caravan site licence but your local planner will be able

to advise you on this.

We would be happy to discuss any of these aspects in more detail and if appropriate,

visit you on site.

Site Infrastructure

You will need to factor in the cost of site access, ground preparation, electrical, drainage

and water supply. Other considerations include the provision of a service building re

toilets and showers, parking (normal practice would be to allow one car parking space

per wigwam), recreational areas, reception/shop and overheads such as public liability

insurance.

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Ride ourWigwam

Wave

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Proven track record of success

Since 2000, Wigwam® Holidays has attracted over 60 Sites to our UK-wide network.

In 2013, nearly half a million visitors logged on to our flagship website

wigwamholidays.com, generating 2.7 million page views, helping our network to

achieve almost £2.5 million in booking revenue. Many website visitors return time andtime again and our loyal ‘Wigwammers’ oen visit two or more of our Sites around the

UK during the course of a year.

What’s more, with our 25 years of experience in the wooden buildings business we

have developed the quality and crasmanship to ensure that each Wigwam® is built to

last – in fact, Wigwams® have the lifespan equivalent to a modern home ensuring the

maximum return on your initial investment.

Think Winner,

Think Wigwam

The Wigwams® are the best cabins

of their type on the market - and that's been

confirmed by numerous customers.. The

Wigwam® team were particularly helpful

and attentive to detail and delivered on

price and on schedule . Wigwam® Holidays

offered valuable assistance with all sorts of

practical details including help drawing up

our business plan and marketing.

Ian Richie, Glentress

Wigwams, Perthshire. As a company they provide a

great brand plus excellent marketing and

customer service - it's good to be part of a

quality UK network

Christine Whiteford,Pot-A-Doodle Do Wigwam® Village

Northumbria

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We enjoy being part of

Wigwam® Holidays for the brand

and the good quality build within

the Wigwam® Holidays community

there is great support for business

wwh is a friendly business with

great network

Lesley Barr,Hilly Cow Wigwams,

West Lothian

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We get a lot of people coming back. It’s a cheap break at around £40

per night for a family. Our clients are mostly young couples with children

attracted by the idea of camping but without the tent. The kids love the camp

fires, climbing trees and playing around the stream

Sandy Guthrie, Newmill Farm Wigwams, Perthshire.

The proof of the pudding is in the eating and who better to recommend being a

Wigwam® Holiday site owner than the people already in the business. As far as

they’re concerned it’s a winner!

Wigwam® Holidays offers a

brilliant brand a great support network.

The wigwam holiday team are accessi-

ble and easy to work with especially thesimple and reliable online booking

system. Wigwam® offers a quality

product, customers know what they are

getting and Wigwam Holidays has really

helped to drive our business forward.

Olivia Hill Northside Farm

Wigwams, Northumberland



Sales in UK & Ireland

StrathfillanTyndrumPerthshireFK20 8RU

t: 0131 4507126t: 01838 [email protected]

Find us on:www.facebook.com/wigwamholidays

www.twitter.com/wigwamholidays

Co n tac t Us

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