35
Slideshow Content •What is Franchising •Hospitality Industry •About Little
Slideshow Content
•What is Franchising•Hospitality Industry•About Little Caesars•Next Steps
What is Franchising?• A Business Strategy
• A License to Use the Brand and Operating System
Franchise Vs. Independent Business
• Brand Strength
• Tested Systems
• Proven Marketing
• Ongoing Support
• Opportunities
• Training• Purchasing
Power • Real Estate - Site
Selection• Reduced Risk
• Market Share
Why A Franchise?• Booming Business Concept
• Business Ownership Opportunity
• Proven Method
Factors to Consider When Selecting a Franchise
• Entrepreneurial Spirit
• Work Environment
• Return on Investment
• Product Line
• Hours of Operation
The Food Industry• Convenience Stores
• Casual Dining
• Upscale Dining
• Institutional
• Quick Serve Restaurants - QSR
Why QSR• Customer Frequency
• Cash Business
• Increase in Dual Income Households
• 55% of Restaurant Sales Are QSR
• 260 Billion Dollar Segment
• Chicken
• Pizza
What Makes Up QSR
• Burgers
• Tacos
• Sandwich
QSR Sales Opportunities by Day Part - Lunch
• 70 to 80% of Sales in by 4:00 P.M
• Impulse Purchases
– Burgers
– Taco
– Sandwiches
QSR Sales Opportunities by Day Part - Dinner
• 70 to 80% of Sales After 4:00 P.M
– Home Meal Replacement
– Pizza
– Chicken
• 49% of All QSR Sales Made After 4:00
• Higher Ticket Averages at Dinner
About Little Caesars
• Largest Pizza Carry-out Chain in the World
• Owned By the Ilitch Family
• Strong Brand Recognition
Little Caesars Milestones
Little Caesars was founded in 1959 by Michael & Marian Ilitch in Garden City, Michigan.
• 1962 – First Franchise
• 1975 – Buy 1 get 1 pizza free
• 1979 – Pizza! Pizza!
• 1982 – Offers Crazy Bread®
• 2003 – HOT-N-READY®
• 2011 – Named “Best Value in America” Five consecutive years
Little Caesars Milestones
Great Franchising Recipe
• Universal Appeal• Be Your own Boss• Value• Quality Products Growth & Opportunities• Affordability • Industry Innovation • National Brand Recognition• Ongoing Support
Industry Leader
• Innovation
• Quality
• Value
• Convenience
Our Commitment to Quality
• Our Authentic Signature 1959 Recipe
• Fresh, Never Frozen Cheese and High Quality Toppings
• Dough Made Fresh in our Stores
• Value Leader
“My Experience with Little Caesars has afforded me opportunities I might not otherwise have had. I’m able to provide employment and advancement opportunities to my employees, I’m involved in the community, and I’ve been able to grow my business. I love what I’m doing.”
Vicki Dunn MarshallLittle Caesars franchisee in Kentucky, Ohio and West Virginia
“As financial consultants we were experienced in analyzing balance sheets. Every way we looked at the Little Caesars business model we found the same result; a business opportunity that motivated us to make a career change.”
Jared Beal and Mark PayneLittle Caesars franchisees in Sacramento and Boston
What are others saying?
““Little Caesars leads top 4 pizza chains in Little Caesars leads top 4 pizza chains in sales and store openings.”sales and store openings.”Detroit Free Press
““Little Caesars topped with Success: It grew Little Caesars topped with Success: It grew faster than any other U.S. pizza chain in faster than any other U.S. pizza chain in 2007.”2007.”The Detroit News
““Little Caesars named one of QSR’s Best of Little Caesars named one of QSR’s Best of 2007.”2007.”QSR
Sample of Products
The Restaurant
• Prominent Identity
• Bright and Illuminating
• Easy Access for Customers
• Great Visibility
Pizza Pride Production System
– Consistency
– Efficiency
– Flexibility
– Training
– Results
– Easy
Little Caesars Franchising Essentials
Financial Requirements• A Minimum of $50,000 in Unencumbered
Cash, or Cash Equivalent
• A Clear Credit History
• A Minimum Net Worth of $150,000
• Total Investment Ranges From Approximately $193,050 to $619,000
per Location
Franchise Agreement• 10 Years and Have a Renewable Term
of 10 Years
• Specific Locations Only
• Fees:
– $20,000 for First Location
– $15,000 for Additional Locations
Giving Back
• Little Caesars Love Kitchen
• Little Caesars Veterans Program
World Class Franchisee Support
• Ongoing Training
• Real Estate & Architecture
• Preferred Lenders
• Ongoing Research
• Marketing Programs
Supportive Supply Distribution System• Blue Line Foodservice Distribution
– Convenient One Stop Shopping
– Nationwide Service
– Confidential and Exclusive Service
– Efficient Pricing
Innovative Marketing
• Media Support
• Award Winning Advertising Creative
• Local and National Broadcast Cooperatives
• Outstanding National Print Support
Little CaesarsThe Logical Choice
• Multiple Day-Part Sales• Modest Start-up Cost• Innovative Marketing• Higher Check Averages• Max 10 Day Inventory Turnover• North Americas Favorite Food • Unique Business Model and a Niche
all our own• 7 Straight Years of Sale Growth
“I’ve been lending to Little Caesars franchisees, as well as franchisees with other brands for 17 years, and the Little Caesars opportunity is the best I’ve seen. After observing this as a lender to Little Caesars franchisees, I became a Little Caesars franchisee myself in 2006.”
Gary VetterPresident of Crossroads Financial and Little Caesars franchisee in Illinois
Next Steps• Contact a Little Caesars Franchise License
Advisor:– Central Region: Ed Ader
• 313.983.6327 or [email protected]
– West Region: David Jones • 313.983.6514 or [email protected]
– Northeast Region Bob Wenson• 313.983.6260 or [email protected]
– Southeast Region George Resconich• 313.983.6586 or [email protected]
www.LittleCaesars.comwww.LittleCaesars.com
