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Franchising USA
Page 39
fea
ture
SEPTEMBER 2014
into the Fray happy & healthy Franchisees story oF sweet success
www.franchisingusamagazine.com
alWays Best care dedicated to our nations heroes
From BattleGrounD to Business
veterans in Franchising
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Franchising USA
Contents
V e t e r a n s i n F r a n c h i s i n g s u p p l e m e n ts e p t e m b e r 2 0 1 4
Our Veterans in Franchising special supplement has become
a regular feature of Franchising usa.
tO share yOur stOry in the next issue, please contact
Vikki bradbury, publisher
phone: 778 426 2446
email: [email protected]
news & expert advice50 From battleground to business Jim mingey, Veterans business services
54 VetFran news international Franchise association receives top asae honor
Franchisor in Depth44 colors on parade
cover story42 into the Fray. happy and healthy Franchisees story of sweet success
profiles48 Dreammaker bath and Kitchen
52 always best care
56 instant imprints
Franchising USA
cover Stor y
Franchising USA
Responsible, hard-working, self-disciplined these are just a few of the adjectives applied to members of the United States Armed Forces and they are also the very qualities that make our military veterans ideal candidates for entrepreneurship.Veteran Paul Klein is just one of the many franchisees who embody these traits. He entered the Navy in 1969 and spent the majority of the next two plus decades sailing the western Pacific. After retiring
in 1993, Paul transitioned into private sector employment but found himself marveling at the careless approach so many owners had toward their business. By the end of 2008, he had had enough. Hoping to combine his military experience with the lessons learned in the private sector, he and his wife, Barbara, decided to
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HAPPY & HEALTHY PRODUCTS
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Franchising USA
He accepted the bar and continued to make his way through the crowd. After a few bites, he
found himself retracing his steps.
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attend a local franchise show in Chicago and that step put them on the road to becoming entrepreneurs.It all began with a smile and a simple question, Whats your favorite fruit? Pauls answer cherries was rewarded with a one of Fruitfulls Passionate Cherry frozen fruit bars. He accepted the bar and continued to make his way through the crowd. After a few bites, he found himself retracing his steps to speak to Linda Kamm, the president and owner of Happy & Healthy Products, Inc. the franchisor behind the treat. Paul and Barbara soon found themselves pouring over a variety of opportunities but the decision was made when they realized that they were constantly comparing each company to Happy & Healthy. Five years later, they credit Happy & Healthy franchisee Dave Weiss with one of the most appealing and most accurate claims made about the opportunity: The nice thing about this business is that it will only get as big as you want it to be. For now, the Kleins are content to keep the business relatively small. Their family is scattered all over the country and they love the fact that their highly flexible schedule
gives them to freedom to visit whenever they choose. By the end of their next five years, they see
themselves moving to warmer climesand moving the business with them. The business model makes that option much easier and hassle-free than one requiring a brick & mortar storefront and that was yet another reason that Happy & Healthy won them over.One of Pauls favorite aspects of military life was the sense of family and he feels that hes found a new family with H&H. In the military, we would joke and say there are only two colors of people green and blue. The good-natured ribbing between the Navy (blue) and the Marines (green) and between the Air Force (blue) and the Army (green) was akin to sibling rivalry. Paul explains. Despite the expected competition, everyone depends on everyone else and works together for the greater good. At H&H, Linda goes out of her way to pick people who fit into the
family and it shows.
About Happy & Healthy Products: Happy & Healthy Products is a unique
investment opportunity to develop your own business and to have fun while doing so. Whether you are considering owning your own business for the first time or you
are an experienced business owner looking for a new challenge, we are positive you will find the possibilities of our franchise
opportunity to be exciting and rewarding.When you invest with H&H, you get the best of everything low cost, high satisfaction, and great products: One of the Top Low Cost Franchises
under $50,000 as ranked by Entrepreneur Magazine
Top 50 in franchise satisfaction by Franchise Business Review
Best Snack of the Americas Americas Food and Beverage Show & Conference
With the above track record of success, its no wonder many of our franchisees have remained with us since we started back in 1991 and its the main reason you should partner with us today.For more information visit:
www.veteransbusinessservices.us/
product-item/happy-healthy-products
Franchising USA
colors on Parade
the nature of colors on Parades work makes it an ideal fit for people who are exiting the military service and making a start in civilian life again.
Jeff Martin, Mid Atlantic Regional Office Area Developer for the company,
said a successful franchisee with Colors on Parade will be someone who enjoys working outdoors.Thats why we think veterans are a good fit for us. Most of them are clearly used to
working outside in the elements, whether its hot or cold and theyre good with their hands technical type of work versus office work, Martin said.
Just the combination of the location where we work, which is outside, and the type of work that we do, which is hands on repairing of cars, makes it a good fit for
Franchising USA
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colors on parade Welcomes Veterans For Franchising opportunities
Franchising USA
Page 45
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many of the veterans that are coming out of the military service.Colors on Parade is the only national, franchised company that offers a mobile service doing minor paint, dent and interior repair, primarily for car dealerships and fleet operations. Each
franchisee has their own van that they work out of, making them completely mobile.The company has been around for 26 years and started franchising in the early 1990s. Out of its approximately 275 franchisees, Martin has 10 in his territory, which includes Washington, DC, Virginia and Maryland. One of the franchisees in Martins territory is a veteran.
veterans DiscountsMartin said he has plenty of territories available for new franchisees in his territory and invites veterans to take advantage of Colors on Parades special discounts for ex-military members, which include:
there is a need for colors on Parades unique service because they can repair multiple cars in one day versus sending a vehicle to a body
shop.
a 30 percent discount off franchise fees for Area Developers and Operator Franchisees;
referral programs and growth incentives; corporate financing availability; and
additional veteran-specific financing
programs with support from Veterans Affairs and the U.S. Small Business Administration.
The company is an active member of VetFran, an initiative of the International Franchising Association, aimed at helping veterans procure franchising opportunities.
A need for ServiceMartin said there is a need for Colors on Parades unique service because they can repair multiple cars in one day versus sending a vehicle to a body shop, which is
what most people assume has to happen to fix minor dings and dents. A car thats
in a body shop is off the road and not being of use to the owner and it may even necessitate the owner having to rack up more expenses like renting a car. Our technicians can repair multiple cars in one day rather than one car over multiple days, Martin explained.The companys mobile technicians can go to dealerships and do the work at the dealerships without having the cars leave their property, meaning theyre not taken out of commission. Plus, Colors on Parade often charges less than what a person would pay at a body shop. The companys large volume of work allows them to keep their prices low. Colors on Parade is active in over 25 states and provides service to thousands
Franchising USA
of automobile dealerships and retail customers per year, including national brands like: AutoNation, Enterprise, Hertz, CarMax.
Support and trainingRather than a two-tier system where you have a corporate franchisor and an owner/operator, Martin said, Colors on Parade has a three-tier system that involves a franchisor, owner/operator and an area developer, who is local and is in charge of training, support, recruiting and customer acquisition at a local level. The area developers hold monthly business meetings with their franchisees to keep everybody current. On a corporate level, Colors on Parade offers support for billing and collecting, technical training, sales support, and national AdFund and marketing programs.
Franchise offeringsAn area developer with Colors on Parade develops a client base for a new territory and recruits operator franchisees. This requires a minimum investment between $62,000 and $444,000 and comes with an
average annual gross revenue after three years of $594,000. An area developer receives a seven percent royalty from all franchisees that they oversee.An operator franchisee owns their own mobile paint and dent repair business and this requires a minimum investment of $26,000 - $56,000. An operator can expect an average annual gross revenue after three years of $122,000.The first step is to meet with a local area
developer, talk about your expectations and what you are looking for. Martin said its important for potential franchisees to understand that this is not an employment opportunity, but a business opportunity. If there is strong interest from a candidate, the area developer will refer them to the corporate level where someone will take them through the Colors on Parade system. That involves going to Myrtle Beach, South Carolina to do two weeks of training, followed by another few days of training in their area with one of Colors on Parades Area Developers, like Martin. Franchisees can be trained in one of three
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areas: paint repair, paintless dent repair or interior repair. Franchisees supply their own vehicle, which is usually a cargo van, but can be a truck and trailer in more rural settings. The company has an arrangement with Ford Motor Credit Company for franchisees to buy the equipment and vehicles which can be used as long as
they look presentable as a package.
veterans and FranchisingColors on Parade is just one of many franchises across the country to offer veterans discounts on franchising fees to help them easily start a franchise. One out of every seven franchise businesses are owned by veterans, according to the International Franchise Association and that includes over 66,000 veteran-owned franchises in the United States. These veteran-owned franchises provide over 815,000 jobs and generate $41 billion in Gross Domestic Product.Veterans have certain advantages when it comes to franchising, which makes them sought after franchisees. Their military skills translate well in a franchised business, they have a strong ability to follow standards and systems, they have a demonstrated aptitude for working in teams and they have leadership skills for business development.Colors on Parade offers one such opportunity for veterans, helping them make a smooth transition from military life to civilian life.For more information visit: Website: www.colorsonparade.com
Franchising USA
Page 47
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Visit www.franchisingusamagazine.com to find out more
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A Utah-based U.S. Air Force veteran who has dedicated his post-service career to designing and modifying kitchens and baths to help others veterans, as well as helping seniors with special needs, has been named Dreammaker bath and Kitchens Franchisee of the year.
Disabled veterans and seniors often face obstacles in their homes as they age, and it takes someone with universal design expertise to help them start making life a
utah Veteran turned home remodeler
IS DREAMMAKERS TOP 2014 FRANCHISE
little easier, says Nate Coombs, general manager and co-owner of DreamMaker of Ogden. Nates father Steve and Brad Stevens, also an accomplished designer, are partners in the franchise. They recently renewed their franchise agreement for 10 more years.Nate was an officer in the U.S. Air Force
for four years, keeping guard over our nations troops by controlling its nuclear missile system. When he completed his service, he achieved a business degree and then helped grow the Utah DreamMaker Bath and Kitchen franchise. The father of three is now committed to paying it forward by making homes safer for veterans, individuals with disabilities, and the elderly. It always amazes me that many small changes in homes can be huge for veterans and seniors, says Coombs. Grant programs are available to help disabled veterans remodel their homes for greater accessibility. One of Nates customers recently received a Special Adaptive Housing Grant from the Veterans Administration, for a project that will include a special stair lift and other home modifications. Nate and his fellow team
partner, Jim Stratton, who is also an accomplished designer, are working on another grant project that will include a wheelchair ramp and lift. DreamMakers Independence by Design program was developed specifically to
provide home remodeling assistance for persons with disabilities and individuals in need of aging-in-place modifications, such
as ramps, stair lifts, and more accessible cabinets, appliances, sinks, showers and bathtubs.
Dreammakers commitment to veteransDreamMaker is working to make lives better for veterans, whether they need help remodeling, or are looking for a new career. The company is part of the International Franchise Associations VetFran program, which provides discounts to veterans starting a business. In fact, the VetFran program was founded by Don Dwyer, Sr., the father of DreamMaker President Doug Dwyer. The business is strong. DreamMakers sales grew 23 percent last year, nearly seven times faster than the industry as a whole. I am proud to have served as an Officer
in Air Force as a Missile Combat Crew Member, says Coombs. As an officer
I had the opportunity to learn valuable leadership skills that I have carried with me into this career. I will always be grateful for the opportunity to be a member of the military, serve my country and learn lifelong skills.DreamMakers core principles also appeal to Coombs, who understands that honor and service are at the core of success.DreamMakers corporate philosophy emphasizes honesty and community service, says Coombs. All franchise owners and staff sign the companys Code of Values. Its not about our bottom line or seeing how quickly we can get a contract signed, its about making sure our clients are happy.For more information visit:
www.dreammakerfranchise.com
Nate Coombs
Dreammaker bath and K i tchen
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over 150 soldiers and marines were the first group to experience the bootS to bUSIneSS reboot at the eisenhower executive office building adjacent to the White House.
Although the President didnt make an appearance (apparently he had other business to attend to) he did send representatives from his Council of Economic Advisors. Maria Contreras-Sweet, Administrator of the Small Business Administration (SBA) delivered the keynote and a variety of small business experts provided quality presentations and advice on small business opportunities, including franchising. The BOOTS to BUSINESS REBOOT has now been presented to Veterans in other major cities across the nation.
From BattleGrounD to BusinessJim Mingey, Veterans Business Services
WITH A STOP AT THE WHITE HOUSE FOR A LITTLE TAP ALONg THE WAY
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So what is this TAP? It stands for Transitional Assistance Program which is made available to service members who are making the transition to civilian life. Now Veterans who already have gone through TAP can still choose the TAP entrepreneurial track and get access to BOOTS to BUSINESS REBOOT and many other small business resources. For instance, the REBOOT is administered by SBA so its networks of SCORE mentors and Small Business Development Center professions are made available. Veterans also have access to Veteran Business Outreach Centers to hone their business plans and network in local/regional markets. The Veterans Administration also offers an Entrepreneurial Portal with a section on Franchising that has special services just for Veterans. Although the Veterans were encouraged to find the right business idea, it was
noted that first you have to know WHO
YOU ARE because without a passion
for your idea it could be an experience of rough waters ahead. If the idea is a franchise concept, Veterans were advised they should drill down on five key aspects
before they purchase:
1 Product or Service: Is this something you would buy and be
passionate about selling? Would you offer it to family and friends
proudly?
2 Profitability: Dont just accept the franchisors
dream presentation! Look at their past performance and actually call several franchisees to verify that theyre making money.
Do their newer units cost more than
ones built during the most recent growth spurt, and, if so, how long does it take to get your money back at your cost of investment?
From BattleGrounD to BusinessJim Mingey
3 culture: How does the franchisor treat the
franchisee? Is the franchisee just a cog in a big
system or is he/she treated as a real and equal partner?
Is it a team approach?
4 Depth of Support: Are you confident that their back office
operations are sufficient now and can
grow to support an expanding franchise system?
Are support plans current reality rather
prospective ideas?
5 Leadership: What is their vision?
Do they really know their own
competition and how they plan to be the ongoing force in their marketplace?
Veterans like all other entrepreneurs must delve into these questions before making their final decision to act on purchasing
any franchise.Veterans Business Services will be presenting on franchising at the BOOTS to BUSINESS in Annapolis, Maryland on September 3rd. For more about BOOTS to
BUSINESS REBOOT go to
http://www.boots2businessreboot.org.
So what is this tAP? It stands for transitional Assistance Program which is made available to service members who are making the transition
to civilian life.
Always best care
alWays Best care
by many measures Always best care is one of the fastest growing and most successful franchise businesses in the country.
Since 2008, the company has grown from $2 million in annual franchise revenues to more than $66 million last year. In 2013 alone, it received more than a dozen prominent industry awards for outstanding operations, sales and marketing. But for CEO Michael Newman its his companys steadfast commitment to our nations veterans both as owners and clients that brings him the greatest sense of pride.Always Best Care is one of the nations leading providers of non-medical in-home care, assisted living services and skilled home health care. With more than 190 independently owned and operated franchise territories, Always Best Care
provides more than 3 million hours of care to seniors annually. The Roseville, California company offers a multitude of programs and services specifically targeted for veterans. And it
continues to be recognized for doing so. Just recently, for the fourth consecutive year, Always Best Care was named a Top 50 Franchise for Veterans by the World Franchising Network. In addition to approximately 12 percent of Always Best Care franchises being owned by military veterans, the company provides several care and consulting services for veterans, including its Veterans Assistance Program and Veterans Loan Program, both of which provide care and help obtaining funds to pay for care. According to Newman, veterans have the ideal traits to become successful franchise owners. Veterans have the leadership skills and get-it-done attitude that makes for outstanding franchisees, he said. Another critical trait is the ability to be both a leader and a team member. To succeed in franchising, the owner must lead his or her business
and the franchise employees, and should also assume a leadership role in community organizations. Veterans excel at meeting these criteria, he explained.Always Best Care launched a special incentive to award a free franchise to military veterans in every state in the union 51 free franchises (including the District of Columbia) in all, worth more than $2.6 million. For qualifying veterans, Always Best Care will waive initial franchise fees of $44,900 and other fees for the first six months of operation. The
total value of each free franchisee is more than $50,000.President Obama called for the industry to create hundreds of thousands of new jobs for veterans, said Mr. Newman. Were taking it a step further by providing not just a job, but a lifelong career opportunity that will allow our nations heroes to build a business while making a real difference in peoples lives.For complete information on the Always
Best Care free franchise incentive for
veterans, please visit www.abc4free.com.
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Franchising USA
dedicated to our nations heroes
Veterans have the leadership skills and get it done additude that make them exceptional franchisees.
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veteran news
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international Franchise association
receives toP asae honor For Veterans transition
Franchise program (VetFran)
Since veterans Day 2011, there have been over 151,000 veterans who have found career
opportunities in the franchise industry.
the International Franchise Association (IFA) has earned the 2014 ASAe Power of A Gold Award for its veterans transition Franchise Program (vetFran) and operation enduring opportunity (oeo) initiative.
OEO is a franchise industry-wide effort to hire and recruit 80,000 veterans, military spouses and wounded warriors through 2014. Since Veterans Day 2011, there have been over 151,000 veterans who have found career opportunities in the franchise industry, with nearly 5,200 becoming small business franchise owners,
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ASAEs Power of A (association) Awards, recognizes the association communitys valuable contributions on the local, national, and global level. The Power of A Awards rewards outstanding accomplishments of associations and industry professionals for their efforts to enrich lives, create a competitive workforces, prepare society for the future, drive innovation and make a better world.
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significantly surpassing our goals in both
of these areas. The program is strongly-supported by the First Lady and the White House (where the IFA was honored in an East Room ceremony in April, 2013 for its ongoing and measurable efforts) Joining Forces Initiative, as well as the U.S. Chamber of Commerce and their Hiring our Heroes program. ASAE honored IFA for its efforts to support our nations veterans, which was the largest private-sector veterans hiring commitment at the time of its launch.Franchising provides an ideal structure to enable returning veterans to become productive participants in the U.S. economy, said IFA President & CEO Steve Caldeira, CFE. It is expected that in the next five years, over one million
military veterans will be transitioning into civilian life. The franchise industry is well-positioned to support these veterans, and while we have far surpassed our goal, we will continue our steadfast efforts to help veterans, military spouses and wounded warriors achieve their dreams of business ownership. IFAs VetFran was founded in 1991 by the late Don Dwyer, Sr. (USAF, Ret.), founder and chairman of The Dwyer Group, to support veterans returning from the Gulf War to ease their transition back into the civilian economy. Today, VetFran includes over 650 IFA member companies offering financial incentives, training and
mentoring to veterans interested in small business ownership and/or a career path in franchising. The program includes opportunities in employment, as well as business ownership through discounts, reduced royalties and credits for start-up materials. The Operation Enduring Opportunity campaign was launched in 2011 to support military veterans returning from Iraq and Afghanistan. VetFran strengthened the OEO by partnering with the U.S. Chamber of Commerces Hiring our Heroes program, supported by Capital One Bank.
Congratulations to IFA for benefiting not
just their own industry or profession, but society at large, said Paul Pomerantz, CAE, CEO of the American Society of Anesthesiologists and chair of the Power of A Awards Judging Committee. This year, our committee had an exceptionally strong group of entries to consider, and its heartening to see so many organizations excelling in their work.
About the International Franchise AssociationThe International Franchise Association is the worlds oldest and largest organization representing franchising worldwide. Celebrating over 50 years of excellence, education and advocacy, IFA
works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 825,000 franchise establishments, which support nearly 18 million jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.
We will continue our steadfast efforts to help veterans, military spouses and wounded warriors
achieve their dreams of business ownership..
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Instant Impr ints
At the young age of 19 years old, bill Allen, a U.S. Air Force flight line Avionics technician had no idea he would become an area developer for Instant Imprints many years later. It was quite a while between his time in the military and purchasing an Instant Imprints franchise. He had several careers in between. Ultimately, he had always wanted to own his own business and Instant Imprints is a business that does not really have a slow period. Bill evaluated sales and found that sales are strong all year long because Instant Imprints produce so many things that small businesses need to promote themselves. Bill wanted a franchise that he could own and operate himself, as well as sell. Instant Imprints is one of the few franchises that offered the option to become an Area Developer as well.Being in the military contributes to many attributes that support business ownership. From Bills perspective, determination, never quit attitude and solid work ethic is what the military taught me and I was able to bring these attributes to Instant Imprints as a franchise owner. There were numerous challenges when we first opened
our franchise. I had never been a business owner before and there were many things to learn: operations, production, sales, training, employee hiring, and management just to name a few. Instant Imprints Corporate offered excellent training, both in owning and operating your business as well as
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technical training in production. Corporate is also instrumental in helping a new franchise get to profitability as quickly as
possible via an extensive initial marketing program as well as continued support in marketing and technical training. We are also kept up to date on the latest production techniques and state of the art equipment.Bill would absolutely recommend starting an Instant Imprints franchise and heres why? Instant Imprints offers a very competitive franchise purchase program for veterans. If a Vet is looking for a business to own, that is almost recession proof, with solid corporate support, this is it. Every business, organization, church, school, sports team, municipality and non-profit, needs what we produce and
the service we provide. There is no lack of potential clients.Bill Allen is a proven Veteran success story for Instant Imprints and also an example of why franchise organizations should invest in Veterans owning franchises. As an area developer, Bill continues to support Veterans in pursuing their franchise dreams and is an integral part of the Instant Imprints team.
About Instant Imprints: Founded in 1992 as an imprinted merchandise manufacturer and distributor, Instant Imprints expanded to offer screen-printing, embroidery, sign-making and promotional product services. The San Diego-based company began franchising in 2001. The First and Only Franchise in the promotional advertising industry offering this level of comprehensive products and services. Although they have been around for over half a century, the screen printing, embroidery, sign, promotional products and digital printing industries lacked the technology to easily enter into them. Instant Imprints was the first and are still
the only franchise to merge these normally separate businesses under one roof. Why settle for a clothing franchise when you can get all six franchise concepts rolled into one! New innovations, as well as over thirty years of experience in this market, have allowed Instant Imprints to completely revolutionize these well-established industries.For more information visit:
www.veteransbusinessservices.us/
product-item/instant-imprints
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