1by luis ortega and Jose Agramonte

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Introduction For this Midterm Project, the Production Manager is Jose Agramonte, and the Designer is Luis Ortega Bravo. As Production Manager, Jose will first need to create a schedule for the designer. Then he needs Request for Proposal (RFP) for the job. He will also need to create a Map, and an image log. In fact, he will figure out the methods of production for the Designer by determining the specifications that is required for the job. Luis Ortega Bravo is the Designer, and he is designing the advertising for the prod-uct by creating ideas and being creative and productive. In order to effectively promote the product. At the same time, the designer has to follow the given schedule, so that the production of the ads will meet the deadline before the 31th of October.

So for this product, we will be doing it on a movie named “Frankenweenie”. Since, the movie came out recently, and it is a Tim Burton film. We figured that this was great moment for promoting the movie. We also discuss about the different ways of promoting ads for Frankenweenie. For example MTA subway Ads, Billboards, CBS outdoors Ads, T-shirts, Tablet Ads, Websites, and Ads for the web. We started the proj-ect by getting images and doing research to create the bases of promoting Franken-weenie. Within this booklet, we show the process of our Design and Management for the production of the Frankenweenie’s Ads.

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New York Subway Ad - 2 Sheet PosterSpecs October-12 CommentsFinished pieces needed 10/27/2012Units 20Pages 1Finish Size 46 inch x60 inchStock Coated Semi-GlossColor 4C 4/0Requested Printer HPz6100/ 8 color Oversize Repro CTPFinishing Aqueous CoatedMail New York City College of Technol-

ogy, 300 Jay Street, Room N-320, Brooklyn, NY 11201

Packing Roll inside a tube

New York Subway Ad - Interior Car Card Size 1Specs October-12 CommentsFinished pieces needed 10/27/2012Units 1Pages 20Finish Size 10.875 inch x 45.875 inchStock Back light filmColor 4C Repro CTPFinishing TrimingMail New York City College of Technol-

ogy, 300 Jay Street, Room N-320, Brooklyn, NY 11201

Packing N/ARun/on

Request for Proposal

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T - Shirt Specs for Spread ShirtSpecs October-12 CommentsFinished pieces needed 10/27/2012Units 150Pages 1Finish Size-Front Size 13.0 inch x 23.1 inchStock Light oxford 99% cotton/1% polyester.Sizes S,M,L,XL,XXLColor 4C Repro Screen PrintFinishing naMail New York City College of Technol-

ogy, 300 Jay Street, Room N-320, Brooklyn, NY 11201

Packing N/A

Design For Tablet (DFT) Ad Specs for Time Inc.Specs October-12 CommentFinished pieces needed 10/27/2012Ad Type 4:3 aspect ratio iPad Landscape/PortraitInteractive ad No Just one web element/URL linkDimensions Portrait 1745 pixel x 2282 pixel based on 300dpiDimensions Landscape 2327 pixel. x 1700 pixel based on 300dpiFile SizeFile Type InDesign CS3 or CS4 file Package with all fonts, logo and im-

ages. JPEG and EPS onlyPacking ZIP/compressed fileSubmit www.direct2time.sendmyad.com

Comments

Remit all proposals by October 14 to:Luis OrtegaGraphic Production Manager (print)2859 Dewey AveBronx Ny 10456(718)790-2726

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OCTOBER 2012Sunday Monday Tuesday Wednesday � ursday Friday Saturday

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Get ideas for Design Research Speak with

Designer

Create the RFP and the

Schedule

Final Day

Subway 2 Sheet Poster and Interior Car Card design Custom T-Shirt Design

iPad Ad DesignSubmit Files and Check

Files

Submit Ads to CBS Outdoor and Times Inc.

Ad set up in Train Station

Production Schedule

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PRODUCTION SPECIFICATIONCBS Outdoor for New York City

NEW YORK SUBWAY 2-SHEET POSTER

Live Area46”

60”

43”h x 57”w

Size:• Final Trim: 46”h x 60”w• Live area: 43”h x 57”w

Substrate:• Removable self-adhesive vinyl• 3M IJ35-20 with 3M 8509 or 85089 OL• Flexcon Railmark 5370 RS, 5372 RS, 5385 RS and

5387 RS with OV 5020 L• General Formulations Submark with Concept 100

Series OL

Inks:• Weatherproof / Waterproof / UV Protection• Compliant with substrate manufacture

Mechanical Sizes:• Document Trim - 23”h x 30”w• Output resolution at full size must be between 80-100

dpi.• For artwork prepared at 1/2 size, effective resolution in

mechanical should be between 200-400 dpi.

Finishing:• UV protective or conventional clearcoat in compliance

with product bulletin specifi cations from substrate and ink manufacturers

• Overlaminate or clearcoat not required if UV protec-tive inks are used

Overage:• Minimum overage requirement 100% per four week

period

Approval:• CBS Outdoor must receive copy 10 working days prior

to posting date• All content is subject to the approval of CBS Outdoor

Delivery:• All content is subject to the approval of CBS Outdoor

and the Transit Authority.• Material must be received at least 10 working days

before the installation at:

CBS Outdoor - NY Subways Service Department 49-29 Maspeth Avenue, Maspeth, NY 11378

p: 718.366.6180

Disposal of Unused Materials:• All unused material remaining after conclusion of

display shall be disposed of immediately unless instruc-tions are received 30 days prior to conclusion of display date

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NEW YORK SUBWAY

2-SHEET POSTER

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PRODUCTION SPECIFICATIONCBS Outdoor for New York City

NEW YORK SUBWAY INTERIOR CAR CARD

10-7/8 " Live Area10"h x 44-1/8"w

Live Area10"h x 69-1/8"w

45-7/8"

69-7/8"

10-7/8 "

Size(s): 1 Final Trim: 10.875”h X 45.875”w

Live area: 10”h X 44.125”w2 Final Trim: 10.875”h X 69.875”w

Live area: 10”h X 69.125”w

Substrate:• 0.0085 Ultra Form Back-lit (Opaline)Inks:• Weatherproof / Waterproof / UV Protection• Compliant with substrate manufacturer

Mechanical Sizes:• Document Trim - (1) 5.4375”H x 22.9375”W

(2) 5.4375”H x 34.9375”W• Output resolution at full size must be between 80-100

dpi.• For artwork prepared at 1/2 size, effective resolution in

mechanical should be between 200-400 dpi.

Finishing:• Copy must be produced in one section• Copy bleeds to edge on all four sides

Approval:• CBS Outdoor must receive copy 10 working days prior

to posting date

• All content is subject to the approval of CBS Outdoor

Overage:• Minimum overage requirement 60% per four week

period

Delivery:• All content is subject to the approval of CBS Outdoor

and the Transit Authority.• Material must be received at least 10 working days

before the installation at:

CBS Outdoor - NY Subways Service Department 49-29 Maspeth Avenue, Maspeth, NY 11378

p: 718.366.6180

Disposal of Unused Materials:• All unused material remaining after conclusion of

display shall be disposed of immediately unless instruc-tions are received 30 days prior to conclusion of display date

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SIZE 1

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PRODUCTION SPECIFICATIONT - Shirt Specs for Spread Shirt

Men’s Standard Weight Custom T-Shirt

13”h x 23.1”wImage Area

Front

Men’s Standard Weight Custom T-Shirt

Details:This relaxed fit cotton t-shirt for men has a seamless rib collar with double-needle cover-stitching, shoulder-to-shoulder taping, double-needle sleeve and bottom hem. The shirt is made from 100% pre-shrunk cotton and has a relatively light fabric weight of 5.3 oz. Light oxford is made from made from 99% cotton/1% polyester.

Brand:Gildan

Sizes:S, M, L, XL, XXL

Print: Flex Print, Flock Print, Digital Direct, Specialty Flex Print, Screen Print

Print Area:Front: 13.0 inch x 23.1 inchBack: 12.3 inch x 23.2 inchR/L: 4.3 inch x 3.6 inch

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T Shirt Specs for Spread Shirt

Standard Custom T Shirt

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PRODUCTION SPECIFICATIONTatblet Ad Specs for Time Inc. Digital Development

Design For Tablet (DFT) AD Specifications

Safety Zone

Hot Zone 44pt.

36pt.

36pt.Close

Suppliedbutton

added bydesigner.

top right ortop center

Designed For Tablet (DFT) description• These are non-interactive ads designed to fit 4:3 or 16:9

tablet devices; DFTs can have only one URL link on the creative for web-activation.

Page Dimensions Pixels & Points Based on InDesign setting of 72 points per inch.Measure-ments are width x height.Size in Points:• Portrait: 418.9 pt. x 547.6 pt.• Landscape: 558.5 pt. x 408 pt.Size in Pixels:(based on 300PPI)• Portrait: 1745 px. x 2282 px.• Landscape: 2327 px. x 1700 px.

Hot ZoneTablet hot zones are at left, right and bottom margins.Design Web-element/URL within safety zone:• 36 pt. from left and right.• 44 pt. from bottom

Web-Elements• Web element/URL can be designed anywhere in page within

safety zone.• Web content should be designed (if possible) to display cor-

rectly within browser frame.• The web page will display as soon as the user taps the web-

enabled area in the ad page. Tablet device will display site in an in-app browser.

• Web content is the legal responsibility of the advertiser.• Content is available only when user is online.• Sites should be HTML-based.

Guidelines• Ad must be designed to specs to fit perfectly within 4:3 &

16:9 tablets.• A web-element/URL is accepted and will be displayed

through an in-app browser. Ad can have only one web-ele-ment/URL that should be designed within safety zones.

• All working images in InDesign layouts should be 300 DPI or vector art.

• Ad converted to DFT must be consistent with print and have the same brand, product messaging, and image content in the creative.

• A spread ad can be re-designed to perfectly fit tablet in por-trait orientation or can be kept as a scrollable spread. User will see the LHP first and must swipe to reveal RHP.

• Although a tablet ad is designed to a specific ratio, it will be scaled proportionately +/- a minimum percentage to fit tablets screens in final output. Resolution or quality is not affected.

• If resources are needed to assist with creative re-design, e-mail studios@timeinc.com or call Ron Redfern at (212)522-7551.

Makeup/Positioning• Final ad placement is subject to editorial approval.• No competitive separation guarantees.• Editorial sensitivities will not need considerations since

there are no ad/edit adjacencies.

Ad Portal Instructions• Please Upload your file to www.direct2time.sendmyad.com• New users will need to create an account; current ad portal

users can use their existing account.• From navigation bar on left, under “actions”: 1) Select “send

files” 2) Select “tablet/mobile ad” 3) Choose correct title/is-sue date and enter appropriate file information.

• Attach .zip folder and click upload.

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Tatblet Ad Specs for Time Inc.

4x3-iPad ad portrait Mode

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Tatblet Ad Specs for Time Inc.

4x3-iPad ad landscape Mode

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Image Log For October 2012Image Format CommentsFRKN_SWPS_001 .TIFFFRKN_SWPS_002 .EPSFRKN_SWPS_003 .EPSFRKN_SWPS_004 .EPSFRKN_SWPS_005 .EPSFRKN_SWPS_006 .EPSFRKN_SWPS_007 PDFX-1A Final Piece

FRKN_SWIC_001 .TIFFFRKN_SWIC_002 .TIFFFRKN_SWIC_003 .EPSFRKN_SWIC_004 .EPSFRKN_SWIC_005 .EPSFRKN_SWIC_006 .EPSFRKN_SWIC_007 .EPSFRKN_SWIC_008 PDFX-1A Final Piece

FRKN_SHIR_001 .EPSFRKN_SHIR_002 .EPSFRKN_SHIR_003 .EPSFRKN_SHIR_004 .EPS

FRKN_PADP_001 .JPEGFRKN_PADP_002 .EPSFRKN_PADP_003 .EPSFRKN_PADP_004 .EPSFRKN_PADP_005 .EPS

FRKN_PADL_001 .JPEGFRKN_PADL_002 .EPSFRKN_PADL_003 .EPSFRKN_PADL_004 .EPSFRKN_PADL_005 .EPS

FRKN_PAFP_001 .INDD Package & FlattenedFRKN_PAFL_002 .INDD Package & Flattened

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conclusion In the end, we enjoyed the midterm project and we learned a lot from each other. We also learned how difficult it can be to work as team. As production manager, I learned that it hard for the designer to design effective pieces of work to promote the product but at the same, they must be meeting and following the schedule before the deadline. Also I needed time to make sure that he is using the correct specifications for the job. The hardest part of being product manager was telling the designer what I needed from him and what I expected from his design job.

As a Designer, I learned how difficult it is to be a production manager. The prod-uct manager first needs to create an RFP and Schedule. He also needs a Map, and an image log, to show how the final product will look like. As a designer, the hardest part was being organized with my ideas and files. While designing, I needed to be produc-tive and creative at the same time because I was following the schedule and I needed to meet the deadline. In the end, it was great that we work together as a team because we are both on point. And we understood the process that it took to produce our final pieces of work.

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