Franklin Gumapon_Effective Communication

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EFFECTIVE

COMMUNICATION

By: Franklin P. Gumapon

April 28, 2011



The Parts of Speech

• Noun (names)

• Pronoun (takes the place of a noun)

- Personal pronouns

I, me he, him it they, themyou she, her we, us

Possessive forms

my, mine his its their, theirsyour, yours her, hers our,ours



- Relative pronouns

who whose that

whom which

- Interrogative pronounswho which whose

whom what

- Demonstrative pronounsthis these that those



- Indefinite pronouns

all another any anybody anyone

both each everybody everyone few

many more nobody one several

somesomeone such either everything

none

somebody much



• Adjective (modifies a noun or pronoun)

• Verb (shows action or helps to make a

statement)

• Adverb (modifies a verb, an adjective or

another adverb)• Preposition (relates a noun or pronoun to

another word)

• Conjunction (joins word or group of words)

• Interjection (shows emotion)



Sentence is a word or group of words

expressing a complete thought.

It consists of two parts: the subject and thepredicate.

The subject is that part about whichsomething is being said.

The predicate is that part which sayssomething about the subject.

e.g.: Ana sings.



Elementary Principles of Composition

1. Choose a suitable design and hold to it.- determine the shape of what is to comeand pursue that shape.

2. Make the paragraph the unit of

composition.- As long as it holds together, aparagraph may be of any length.

3. Use the active voice.

I shall always remember my first visit toDapitan.



4. Put statements in positive form.

-Avoid tame, colorless, hesitating,

noncommittal language.

e.g: He was not very often on time.

Write: He usually came late.Maria did not think that going to school was

a sensible way to use one’s time.

Write: Maria thought going to school a wasteof time.



Applicants can make a good impression by being neat and punctual.

Write: Applicants will make a goodimpression if they are neat and punctual.

5. Use definite, specific, concrete language.

A period of unfavorable weather set in.Write: It rained every day for a week.

6. Omit needless words.

there is no doubt but that no doubtused for fuel purpose use for fuel



7. Avoid a succession of loose sentences.

8. Express coordinate ideas in similar forms.-enables the reader to recognize morereadily the likeness of content and function.

e.g.: “Blessed are the poor in spirit: for theirs is

the kingdom of heaven.9. Keep related words together.

He noticed a large stain in the rug that was right in the center.

Write: He noticed a large stain in the center ofthe rug.



10. In summaries, keep to one tense.

11. Place the emphatic words of a sentenceat the end.

Humanity has hardly advanced in fortitudesince the time, though it has advanced inmany other ways.

Write: Since the time, humanity hasadvanced in many ways, but it has hardly

advanced in fortitude.



Business Correspondence

Forms/styles of a business letter:

1.Block style

- Every line, except for the heading andcomplimentary close, begins at the left-

hand.2. Semiblock, or block indented style

-Opening line of each paragraph is indentedeither five or ten spaces.

3. Full block style

-Every lines begins at the left hand.



Parts of a business letter

1. Heading

2. Inside Address

3. Salutation

4. Body

5. Closing

6. Signature



G/F Nadala Bldg., Rizal Ave.

Estaka, Dipolog City

April 28, 2011

Mrs. ERLINDA R. NUNAG

Provincial Librarian

Zamboanga del Norte Provincial Library

Estaka, Dipolog City

Dear Mrs. Nunag:

______________________________________________________________

________________________________________________________________________

__________________________________________________________________.

Very truly yours,

ELMER ATIENZA

Liaison Officer



Types of inside addresses

1. Inside address to a firm or group.The first line of the address is the name

of the firm or group; the salutation isGentlemen followed by a colon.

e.g.: The National Grid Corporation of the Philippines

National Highway

Sangali, Zamboanga City

Gentlemen:



2. Inside address to an individual by title

rather than name.- traditional salutation is Dear Sir: or

Dear Madam:

- impersonal salutation can be alsoused.

e.g.: Sales Manager

San Miguel Corporation

Dipolog Sales Office, Sicayab

Dipolo City

Dear Sir:



3. Inside address to an individual whosename is used.

The first line of the address is the nameof the individual, preceded by a title and

followed by an official position.e.g.: Atty. Paul G. Gudmalin

President, Integrated Bar of the Philippines

Zamboanga del Norte Chapter

Tomas Claudio Street, Dipolog City

Dear Atty. Gudmalin:



4. Special forms of address and salutation.

a)State PresidentThe President

Malacanang Palace

Manila

Dear Mr. President:

b) Senator

The Honorable Franklin Drilon

Philippine SenateManila



Dear Senator Drilon:

c) Governor/Mayor

e.g. Hon. ROLANDO E. YEBES

Provincial GovernorProvince of Zamboanga del Norte

Capitol Building, Dipolog City

Dear Governor Yebes:



• The Body

1. It is typed single space, with a doublespace between paragraphs.

2. It must be short and clear.

3. It must be written with courtesy, tact andfriendliness.

4. It must use simple and direct language.

5. Decide the order of the points to becovered.



• The Closing

Type the closing two spaces below the

last line of the body of the letter. Capitalizethe first word only, and follow the entire

closing with a comma.



Interpersonal Communication

• Message development- a combination of science and art.

- it should have the emotional power ofartistry to influence target audience

towards positive behavior change.

• Messages should:

- be evidence-based

- be audience-driven- be culturally acceptable



- be properly positioned in the

minds of the intended audience.

• Message enhances appeal,

approach, content, context and

source.



5 Ps in Communication

1. Personal2. Popular

3. Pervasive

4. Profitable5. Professional



7Cs in Communication

1. Commands attention2. Caters to the heart and head

3. Clarifies the message

4. Communicates benefits5. Creates trust

6. Calls audience to action

7. Consistent



Opening Statement & Attention-

getter

• Introduction• Confirm the time

• Confirm the needs

• State the objectives

• State the content exception

• Propose a two-way process

+ Attention-getter (statement, a graphic-

visual, etc.)



Telephone Etiquette1. Answer calls by the second or third ring.

2. Smile when you answer your call. The

caller hear the smile of your voice.

3. Speak clearly.

4. Be enthusiastic and respectful.5. Never eat, drink, or chew gum while you

are answering the phone.

6. When you take a call, turn away fromyour computer desk and other work.



7. Practice good listening skills.

8. Always use a pleasant and friendly tone.9. Use the caller’s name in your

conversation.

10. When hanging up the phone, make sure

the caller or the person called hangs upfirst.

11. If there is a problem, be concerned,

empathetic, and apologetic.12. Do not give the impression that you are

rushed.



14. Never interrupt the person while he/she

is talking to you.15. Never engage in an argument with the

caller.

16. Do not forget to return the call as you

promised.

17. Avoid unnecessary jargon and acronymsin your conversations.

18. Before placing the caller on hold, ask hispermission first and thank him.



19. Learn how to handle several callers

simultaneously with ease and grace.20. Thank the caller for calling. Ask them to

call again.



Thank you.

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